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Skift Take: Asia’s top travel markets are rewriting the rules of booking — with OTAs, loyalty programs, and social media now driving distinct, market-specific behaviors that global travel brands must strategically adapt to. Read the Complete Story On Skift
Skift Take: India is a strong source market for business travel. To cater to this robust market, online travel companies in India are diversifying their offerings. Bulbul Dhawan Read the Complete Story On Skift
At the 2025 HSMAI Commercial Strategic Conference, leaders from Crescent Hotels, Expedia Group, and Booking.com highlighted how OTAs offer not just distribution, but data-driven insights, technology tools, and strategic partnerships that can significantly enhance hotel performance and guest engagement in the age of AI.
Hospitality.today⢠Topics Subscribe Topics ⺠Hospitality ⺠Distribution How OTAs are shaping hotel distribution in 2025 Booking.com and Expedia dominate Google rankings, while regional players quietly chip away with lower prices Jun 24, 2025 The latest World Parity Monitor by 123Compare.me Get the full report at 123Compare.me
Skift Take: The online travel landscape is poised for dynamic growth as local players strive to maintain their dominance and western OTAs take steps to tap into the opportunity. Saniya Zanpure Read the Complete Story On Skift
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels in key tourism destinations across Southeast Asia, including Malaysia, Vietnam, Singapore, Indonesia, Thailand and Philippines, over the past year.
According to the Global Wellness Institute, wellness tourism is expected to reach a staggering $1.3 What Is Wellness Tourism (and Why Should You Care)? Wellness tourism is all about travel with purpose aimed at maintaining or improving ones personal well-being. dental tourism, checkups).
Wielding unmatched reach and budgets, these mega OTAs continue to influence every stage of trip planning and booking.Expedia and Airbnb continue to feature on the top 10 distribution channel list based on bookings via STAAHs expansive 500+ integrations.
Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. There are some distinct advantages of partnering with OTAs.
This user base gives it a slight advantage over other OTAs. — Bulbul Dhawan Read the Complete Story On Skift Skift Take: Paytm is a major fintech player in India and has a strong user base in smaller towns of India.
Skift Take: Earlier this year, the Indian government gave a boost to the tourism budget for development, but cut down the global promotion allocation by 97%. Now, as the final Budget is around the corner, the industry is hoping for a more significant resolution to its challenges. Peden Doma Bhutia Read the Complete Story On Skift
OTAs continue to dominate and influence every stage of trip planning and booking thanks to their unmatched reach and budgets. However, a diversified distribution strategy is apparent looking at the mix of types of OTAs as well as global distribution systems, websites and wholesalers being relied on for online bookings. ”
The data also reveals OTA dominance and influence at every stage of trip planning and booking thanks to their unmatched reach and budgets. However, a diversified distribution strategy is apparent looking at the mix of types of OTAs as well as global distribution systems, websites and wholesalers being relied on for online bookings.
The rise of wellness tourism and eco-friendly initiatives set new benchmarks for guest satisfaction. Seamless Online Experience A cohesive online presence across social channels, online travel agents (OTAs) , and hotel websites is crucial. Before diving into the future, lets take a moment to recap the key developments from 2024.
Skift Take: Today's edition of Skift's daily podcast looks closer at Chinese tourists in the Middle East, reinvention in ground transport, and Hopper's rise as a mobile OTA. Rashaad Jorden Read the Complete Story On Skift
GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs.
After what amounted to be a rough period from the COVID-19 pandemic, the hospitality and tourism industry has bounced back healthily. How do you make marketing for hospitality and tourism successful? Digital Marketing and Technology Technology is a driver across industries, including hospitality and tourism.
Great for: Properties near heritage sites or tourism hotspots. STAAH users benefit from tools that make showcasing and managing packages easy across OTAs and direct channels—ensuring consistency and visibility without manual hassle. 5) Stay + Experience Includes: Cooking classes, guided tours, local cultural experiences.
Government involvement: The Japan Tourism Agency formally requested improvements in March and warned of possible penalties if issues persist. Key takeaways Ongoing booking issues: Travelers in Japan have encountered problems including missing or incorrect reservations despite having paid through Agoda.
Domestic tourism definition Domestic tourism’s definition is much the same as domestic travel, except it takes into account only those who are travelling for leisure. Domestic tourism example An example of domestic tourism might be an American family travelling from another state to visit California and stay at Disneyland.
This article will take you through the state of play, the opportunity for your business, and the actions you need to take to capitalise on the return of the world’s largest tourism segment. China’s largest OTA, Trip.com, discovered the most popular destinations so far are Singapore, South Korea, Hong Kong, Japan and Thailand.
When it comes to the future of online travel agencies (OTAs) and their role in the hospitality industry, there are a few key trends and factors to consider. In this post, let us focus on the reasons that will point toward the predictions and trends that have impacted OTAs.
This reflects the current state of tourism in North Sulawesi, which is still dominated by local visitors. At that time, Wawowow wasnt listed on any online travel agent (OTA) platforms. Today, Wawowow is connected to OTAs such as Booking.com, Agoda, and Tiket.com. Thats incredibly risky.
Les OTA sont un “mal” qu’il faut simplement savoir gérer. Le problème des OTA ne trouve pas sa source dans ce phénomène, il se produit bien plus tard sur la chaîne. Ne rachetez pas deux fois les mêmes clients Vous perdez de l’argent lorsque vos clients deviennent des habitués mais réservent toujours via les OTA.
billion) in economic activity, with a significant portion benefiting the hospitality and tourism sectors. Whether through luxury stays, cultural immersion, or sustainability efforts, the Kumbh Mela offers a platform for innovation and growth in the tourism sector. For 2025, the scale is even grander.
Abordant le rapport dynamique et parfois complexe entre les agences de voyage en ligne (OTA) et les hôteliers, notre série d’articles se penche sur cette relation pivotale qui façonne l’industrie hôtelière actuelle. Les OTA sont-ils les ennemis des hôteliers ?
Powered by real-estate and tech integration, ZUBA aims to boost Sabah’s tourism, support local businesses, and enhance visitor convenience. Redesigned Mapping Details Page : Improved UI/UX for better usability and navigation. Check out their website to find out more.
Hyper-Personalization Powered by AI Did you know that the AI market in hospitality and tourism is projected to grow from $15.69 OTA Sync is one of the software solutions on the market that focuses on booking engine excellence. Here are key trends to watch: Wellness tourism is booming. billion in 2024 to $20.47
Booking.com and Expedia are the most popular OTAs in the region. Travellers showed a strong preference to book directly with hotels in 2023, despite OTAs regaining ground. Equally inbound tourism is on the rise. Direct bookings via STAAH SwiftBook also in top 3.
Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.
Market impact: Booking.com reportedly controlled around 70% of OTA hotel bookings in Europe last year, highlighting the platformâs market power and the potential scale of financial impact if the lawsuit succeeds. tourism marketing - U.S. Scope of the claim: Lawyers estimate the claim in France alone could be worth â¬1.5
Key takeaways Googleâ¯Hotels erodes in EU market share : DMA-driven changes and AI Overviews have eroded Googleâs dominanceâat least marginallyâopening opportunities for OTAs to recapture traffic. Jun 25, 2025 ⢠Hospitality U.S. Jun 25, 2025 ⢠Hospitality U.S. weve got you covered.
This seamless process is powered by sophisticated yet user-friendly online booking systems, hotel websites, and online travel agencies (OTAs). OTA booking : This is when a guest books through an online travel agent, such as Expedia or Booking.com. Hotels must be listed on the given OTA to appear as an option for that guest.
It has been an interesting year, where the markets are back in action, Clearly, the tourism and hospitality industry got to see some positive growth. OTAs may be a major booking source, but the share of direct bookings is on the rise. Revenge Travel, Sustainability, Direct Bookings & Unique Experiences were clearly a thing in 2022.
Exchanges focus around meeting face-to-face with a wide array of vendors, buyers, and mountain tourism suppliers from around the world. The theme of the 52nd Annual Travel and Tourism Research Association International Conference is “Regenerative Tourism: Building Resilience.” Exchanges will be held at the Dobson Ice Arena.
The global music tourism market is set to grow at a CAGR of 8.5% in 2023 giving a boost to the hotel industry on the back of direct bookings , online hotel booking engines , online travel agencies (OTAs) , etc. For hoteliers, the gold rush is the staggering boom in the global music and sports tourism market. until 2032 to $13.8
Singapore, 19/October/2023: Hotelogix , a globally leading cloud-based hospitality technology provider, said Saudi Arabia’s Casa Diora has selected its Hotel Property Management System to automate operations while complying with the Kingdom’s National Tourism Monitoring Platform (NTMP) and The Zakat, Tax, and Custom Authority (ZATCA).
Today, the Choctaw Nation honors that legacy through successful enterprises, including hospitality and gaming, that support both tribal prosperity and regional tourism. Online travel agencies (OTAs) or global distribution systems (GDS) were largely absent from their approach. Their strategy focused almost exclusively on casino guests.
With their huge reach in the Indian subcontinent and beyond, these online booking channels are well placed to capture their share of the burgeoning Indian travel and tourism market,” says Shoaib Ali, National Sales Head – STAAH. TravelGuru jumped up two spots to number four while Expedia came down one spot to number five.
Cicilia’s career journey embodies a profound passion for the travel and tourism industry, with each step contributing to her expertise in hospitality and technology. A Bit About Cicilia’s Career Journey Cicilia’s passion has always resided within the travel and tourism industry.
On Air with Russell of Hotels Hosted by Russell Edmond, On Air discusses hospitality trends and marketing strategies and features interviews with industry professionals from hotels, tourism bureaus, food & travel influencers, and more. Topics range from travel technology to hospitality and tourism developments. Who’s it for?
This channel plays a crucial role in reducing OTA reliance and commissions, as well as earning highly-coveted SERP real estate. Paid search campaigns also allow you to compete for business that may otherwise be earned by OTAs, helping to reduce or eliminate high fees.
OTAs, wholesalers and destination management companies reasserted their dominance across SiteMinder’s Top 12 booking channel lists in most markets as international travel returned, with Booking.com remaining the most popular. Travelers showed a continued openness to book directly with hotels in 2022, despite OTAs regaining ground.
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