SiteMinder

NOVEMBER 21, 2023

Some key features of Innroad include its OTA integrations, an all-in-one management solution, and a network of around 500 partners and integrations. SiteMinder offers unparalleled OTA distribution, ensuring that hotels have the best coverage and reliability in the market. Let’s take a closer look at the differences between the two.

OTA 59

OTA Revenue Management Operations 59

Fuel Travel

MARCH 28, 2023

For hotels, that’s a major ROI booster, and a big indication that mobile technology is becoming more vital than ever in the hospitality industry. Think of stay anniversaries and birthday messaging as unique, personalized opportunities for building loyalty and ROI. Book a demo today of the Fuel Digital Key.

Ancillary Revenue 78

Ancillary Revenue ROI Revenue Hotels 78

Cloudbeds

JULY 15, 2023

After all, travelers can’t book a property they don’t find! And when you receive a new booking from an OTA, it will show up in your Channel Manager (and PMS /CRS), and that room’s availability will be closed automatically across all distribution channels. The same happens with a cancellation.

Management 76

Management OTA Cancellation Overbooking 76

Little Hotelier

MAY 18, 2023

It is part of Google Travel, which also offers metasearch engines for flights and things to do. In its hotel finder Google has created something similar to other travel metasearch tools such as Kayak and Trivago. This makes these tools a popular way for travellers to begin the process of shopping for hotels.

OTA 59

OTA Hotels Travel Business 59

Xotels

JUNE 2, 2023

Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond. Making reservations at hotels via online travel agencies has become insanely popular nowadays. So how could hoteliers not want (or have) to cooperate with the OTA’s?

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Cloudbeds

FEBRUARY 15, 2023

Also known as customer acquisition cost (CAC), guest acquisition cost is the average amount of money a hotel spends to entice travelers to make bookings. When people plan a trip online, accommodation operators have opportunities to connect with them at various touch points on the traveler’s purchase journey.

OTA 52

OTA Cost Per Click Revenue Market 52

Travelboom Marketing

NOVEMBER 7, 2023

OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests? Is your percentage of OTA bookings in line with your goals? Reducing OTA commissions can be critical to success.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

Inn Quest

JUNE 13, 2023

Consider the age, location, interests and travel preferences of your ideal guests. Social media platforms, search engine optimization (SEO), email marketing, and online travel agencies (OTAs) all play vital roles in reaching and engaging with potential guests. Demographic and psychographic factors play a significant role here.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

TravelNet

AUGUST 1, 2023

You’re always going to be balancing your investment to accommodate the furry nonhumans with your ROI. You can advertise it on your website homepage with a link to your special pet amenities and policies, and, of course, post the info throughout your OTA listings. Regional pet food stores may also offer a discount to travelers.

OTA 98

OTA Branding ROI Travel 98

Hotel Business

OCTOBER 16, 2023

Elegant identified a gap in the luxury market and is designed to reflect a renewed perspective on high-end travel. The group will operate on a pay-on-performance model biased toward results-based pricing rather than prohibitive fixed costs, delivering measurable ROI. “We

Hotels 59

Hotels Branding Consumer ROI 59

Little Hotelier

MAY 31, 2023

Go back a decade or two, and it might have been at the offices of your local travel agent. Guests of all generations have become used to reserving rooms online, with half of travellers doing so from a mobile device. If you lack a digital presence, travellers will discount your B&B in favour of competitors that are active online.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

TravelNet

JUNE 22, 2023

The uncertain economy, combined with the increased supply of vacation rental properties, not to mention more online travel aggregators (OTAs) and direct booking options, is creating more competition than ever among vacation rentals. To that end, he signed up one unit for Rented’s services, but not the other.

Revenue Management 52

Revenue Management Revenue Management ROI 52

eZee Absolute

SEPTEMBER 13, 2023

In today’s digital age, we all know that travellers are more likely to grab their smartphones and start searching for the perfect hotel online. Consider collaborating with online booking platforms to expand your reach and cater to the modern traveller’s needs. That said, travellers are more eco-conscious than ever.

Consumer 59

Consumer Hospitality Accommodation Hotels 59

Up Hotel

SEPTEMBER 7, 2021

Maximise profitable direct revenue By working to a ‘direct first’ ethic, your hotel can benefit from receiving more direct bookings and won’t lose out to the OTAs (Online Travel Agents). Did you know that OTAs can take commissions of between 15-35% of each booking made through their booking engines for your hotel?

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

BCV

JUNE 14, 2022

I’m confident in stating that most travel consumers will not know what metasearch is. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. If you’re not doing this, your competition likely is and the OTA’s certainly are with their massive marketing budgets.

Consumer 52

Consumer ROI KPI OTA 52

Little Hotelier

JUNE 4, 2023

Hotel search engines are online platforms that allow travellers to search, compare, and book accommodations at various hotels. Users can filter their searches based on location, price, star rating, and amenities, making it convenient for travellers to find the perfect hotel that suits their needs and preferences.

Hotels 59

Hotels OTA Travel Accommodation 59

Little Hotelier

MARCH 15, 2023

It can be frustrating because you’ve expended the energy to market and advertise your hotel, to enhance your guest experience and accrue good reviews, to ensure that every one of your channels, from your website to your OTA listings, are optimised for the exact type of guest you’re looking to attract. according to a recent study.

Hotels 59

Hotels OTA Market Research ROI 59

Travelboom Marketing

FEBRUARY 21, 2024

This study by American Express revealed that 48% of respondents want to travel somewhere they can show off on social media. Efficient spending, audience targeting, and measuring ROI matter much more than sheer expenditure. As an example, we can examine revenue generated via an OTA. Social media can be a powerful marketing tool.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

Hotelogix

OCTOBER 18, 2023

This figure helps your hotel evaluate the return on investment (ROI) from your marketing initiatives and operational enhancements. You can direct your resources toward the most effective avenues by identifying which channels or strategies yield the highest returns on investment (ROI). 

ROI 40

ROI Hotels Accommodation Market 40

Little Hotelier

JUNE 5, 2023

It provides a standardised way for travellers to gauge the level of comfort and luxury they can expect from a particular hotel. Traditionally, hotel star ratings have been used by travellers to help them pick the best hotel for their needs. Make life easy for your guests, and you’ll quickly find your ranking improved.

Hotels 59

Hotels Accommodation Services OTA 59

Little Hotelier

MAY 18, 2023

Why small properties need to improve their hotel sales strategies With the rise of online booking platforms and the growing trend of independent travel, competition among small hotels is fierce. Identify your ideal guest personas and tailor your marketing efforts to appeal to their specific needs, preferences, and travel motivations.

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. How will we measure the effect and ROI of all our marketing actions? Links from local and travel directories.

Market 59

Market Marketing Hotels ROI 59

Hotel Business

NOVEMBER 15, 2022

Hotels can deliver better service with a fully mobile platform, robust automation, mobile guest check-in and automated upsells that drive ROI. With turnkey access to OTAs and travel agents, hotels can diversify their revenue, capture high-value bookings, increase occupancy and eliminate double bookings. Stayntouch 2.0

Scale 52

Scale Upsell ROI Management 52

Travel Media Group

DECEMBER 12, 2018

For example, coupons or billboards, you know, 60 percent of travelers during the holiday seasons are searching for hotels and making booking decisions during the holiday season. Put in a rate code in your pms to make sure that you're getting a solid ROI. Collect those coupons at the front desk.

Market 52

Market Marketing ROI Occupancy 52

Hotel Speak

APRIL 12, 2023

The team analyzes market trends and sub-market segmentation to understand the optimal room product, hotel positioning, and most efficient method to deliver maximum ROI. We caught up with Suzanne Swafford, SVP of Revenue Management, Tishman Hotel Corporation, to find out what she thinks are the challenges and trends to look out for in 2023.

Revenue Management 52

Revenue Management Revenue Real Estate Hotels 52

Amadeus Hospitality

APRIL 14, 2023

Much like online travel agencies (OTAs) for individual travelers, these are a boon for busy meeting planners. Like OTAs, online event booking channels charge a fee for the cost of the additional leads. Groups and events are important revenue drivers for hotels, and digital channels deliver essential leads for them.

Events 52

Events OTA Scale Business 52

Little Hotelier

MAY 31, 2023

Solution Consider offering a range of options for guests, such as non-refundable rates for those sure of their travel plans and free cancellation for those seeking more flexibility. Awesome for bringing in cautious travellers during slow seasons. But no two guests are the same – even if they’re staying in the same room.

Cancellation 52

Cancellation Revenue OTA ROI 52

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. However, modern travelers prioritize the experience they’ll have when booking a hotel.

Digital Marketing 93

Digital Marketing Services Market Marketing 93

Xotels

AUGUST 9, 2021

Originally, moreover, published rates were solely coming from third-party advertisers (such as OTAs), while the official websites were only visible thanks to a backlink to brand.com, not unlike TripAdvisor.com ‘s Business Advantage. . Google in Travel: Some History. But how did we get here? Why Is GHA so Important Now?

Hotels 52

Hotels Market Share OTA Cancellation 52

SiteMinder

AUGUST 29, 2023

For instance, business travellers may be less inclined to worry about discovering quirky or special hotel designs. Best practices for reducing hotel expenses online With the rise of dominant online travel agencies and the ever-evolving dynamics of digital marketing, hoteliers often grapple with escalating distribution costs.

Revenue 52

Revenue Hotels OTA Operations 52

Little Hotelier

JUNE 5, 2023

Commissions and fees are a fact of life with nearly all online travel agents ( OTAs ) – but not all of them charge the same amount or the same way as Airbnb. More to the point, successful hotels are built on a strategy that maximises direct booking, not OTA bookings. Try for Free Learn more The post What are Airbnb fees?

Cancellation 52

Cancellation Revenue OTA Services 52

Xotels

SEPTEMBER 22, 2022

Today’s traveler’s journey is more fragmented than ever. In August 2022, the Expedia Group released a new algorithm update that affects how properties appear in the OTA’s search results. Looking to get more business travelers? Leisure, adult travelers? Set the right objectives to succeed.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

Little Hotelier

MARCH 28, 2023

Emails: Email remains one of the most effective ways to engage with customers, delivering an incredible ROI of $36 for every $1 spent. In terms of content, you can send deals and offers, run loyalty programs, share travel tips and tricks or offer prizes and giveaways to those in your customer database.

Market 111

Market Marketing Marketing Strategy Hotels 111

Little Hotelier

FEBRUARY 22, 2023

The fun of showing travellers a good time, the joy of making guests happy, the feeling of contentment that comes from earning your own money in your own way; it’s little wonder why so many people have considered establishing their own property. Most commonly, however, hostels are aimed at backpackers and young travellers.

OTA 52

OTA Business Hiring Market 52

Cloudbeds

JUNE 8, 2023

With the rise of chatbots and messaging tools across all business types, travelers expect to be able to communicate with their lodging provider before, during, and after their stay. Many travelers use Instagram and TikTok’s mobile apps for travel research, and by providing a link in your bio, you can convert these users.

Management 98

Management Hotels Revenue Digital Marketing 98

Hotel Business

JULY 13, 2023

“Our all-in-one suite of solutions is perfect for hoteliers who are looking for ways to drive more direct bookings and boost revenue, and with these new features and functionalities, we can now offer even more ROI for our clients.”

Revenue 52

Revenue Ancillary Revenue Management OTA 52

eZee Absolute

NOVEMBER 19, 2023

Travel and hospitality is a lucrative industry. In fact, you’d also ask for a clean and tidy hotel room when you are traveling. On top of that, you can launch an online marketing campaign to attract bookings, since these strategies provide a quick ROI. Over the years, the industry witnessed a tremendous rise in business.

Hotels 98

Hotels Hiring Services Market 98