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Houston TX, January 15, 2025 Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed. OTAs increase their bids on branded searches when they know they can offer travelers the best price. The increased cost is driven by competition.
Hotel gift vouchers are a formidable strategy to amplify revenue streams and grow guest loyalty. Unlike any other monetary gift card, they can be tied into particular hotel services, enhancing revenue streams. Additional revenue stream, with the money clipped in even before the service is rendered.
But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. Think TRevPAR over ADR Shifting focus toward optimizing total revenue per available room (TRevPAR) instead of purely occupancy or ADR can unlock performance gains.
By Eric Alister It goes without saying that Artificial Intelligence (AI) has unveiled to hotel and online-travel agency (OTA) brands the hidden powers of customer data collection for increasing operational efficiency and revenue. But thats not where the story ends.
The right sales tactics can help increase revenue, boost occupancy rates , and ensure guests have a positive experience. Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%.
With a growing footprint across West Bengal, The Citi Residenci Hotels has emerged as a leading name in regional hospitality, offering modern comforts, efficient service and local charm across its properties. Catering to both business and leisure travellers, the group offers a blend of modern amenities and personalised services.
A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. These rooms are then resold to various travel distributors, such as OTAs, tour operators, and travel agents, who then offer them to end consumers. What is a bed bank?
The Samilton is known for its excellent service, clean and cosy rooms, and a variety of amenities to ensure a pleasant stay. Understanding and maintaining rate parity is crucial for hoteliers as it influences pricing strategies , revenue management , and the potential profitability of the business.
Ancillary revenue to the rescue! For property management companies looking to expand profitability without adding inventory or dramatically increasing workload, alternative revenue streams can be a game-changer. This post will show you how to convert those opportunities into revenue. The good news?
And what do hotels need to do to protect their visibility and revenue? Gatekeepers are large digital platforms that provide core services, such as search engines. For example, gatekeepers must allow their business users to promote their services and complete contracts with customers outside of the gatekeepers platform.
Studies show that hotels lose up to 20% of their annual revenue to chargebacks caused by guest disputes, unclear cancellation policies, and OTA-related miscommunication. For hoteliers, this doesn’t just mean lost revenue—it also leads to operational inefficiencies and added pressure on staff.
Managing online bookings is one of the biggest challenges for hotels today, especially when they work with multiple Online Travel Agencies (OTAs) like Booking.com, Expedia, and Agoda. It acts as a central hub that syncs your hotels availability, pricing, and bookings across all your connected OTAs in real time.
With features like multi-property search, real-time availability updates, and upselling options, hotels can showcase everything they have to offer and capture more revenue per guest. Founded in 2004, SHR (an Access Company) is a global specialist technology and service provider to the hotel sector.
Cloudbeds’ 2023 data finds that OTAs are back and stronger than ever. The annual report dives into the evolving landscape of Online Travel Agencies (OTAs), offering lodging businesses strategic insights to enhance their distribution strategies and maximize revenue in a dynamic travel market.
The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. It allows travellers to compare rates and services of multiple properties. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. Why should you partner with OTAs?
A typically day before STAAH involved making manual reservation updates (name/ date/ rate etc), opening and closing allotment for every online travel agents (OTA) , checking guest reviews on the extranet and checking shopping rates manually. Among the many positives of STAAH are its affordability and customer service.
Some of your competitors made five times their usual revenue during the Coldplay concert simply by optimizing their pricing and room availability, while others failed to act and barely made a dent in their earnings. The question is, will you seize this opportunity, or will you watch another revenue surge pass you by?
STAAH and OTA Insight customers will now be able to access and visualise OTA Insight’s data directly in STAAH solutions for streamlined decision-making. The integration brings two of the hospitality industry’s key service providers closer together and has simplified access to vital pricing intelligence, for joint customers.
STAAH’s innovative channel management solutions harness the power of Oracle Cloud Infrastructure to help optimize hotel revenue management and streamline operations. By running on OCI, STAAH delivers enhanced performance, scalability, and security, empowering hotels to improve operational efficiency and increase revenue.
Hospitality management platform Cloudbeds has revealed rankings of the highest revenue-generating Online Travel Agencies (OTAs) worldwide, as well as by various countries and regions, with Booking.com coming out on top. The post Cloudbeds: Booking.com top revenue-generating OTA for indies appeared first on hotelbusiness.com.
Managing fees on online travel agencies (OTAs) can be a real headache for property managers. According to a new Forbes report, Airbnb customers in summer 2023 face a whopping average of 36% in added charges above the nightly rate, and the same is probably true for other OTAs. Damage Deposit Airbnb: No damage fee for hosts!
Hotel management can often feel like youre spinning plates – online travel agents (OTAs) sending bookings, guests booking directly on your site, and your front desk needing real-time updates to avoid the dreaded overbooking. With a properly integrated channel manager, booking engine and PMS, you will unlock revenue optimisation gold.
Hoteliers face so much pressure to deliver exceptional service while streamlining operations. Gone are the days of dealing with multiple systems for reservations, revenue management, and guest engagement. Spreadsheets for revenue tracking. Identify upselling opportunities to boost revenue.
trillion by 2028, with online travel agencies (OTAs) like Booking.com contributing a significant chunk to hotel bookings – accounting for nearly 40% of all online hotel reservations in some regions (Statista, 2023). To stay competitive, hoteliers must optimize their OTA operations for better efficiency and guest experience.
Let’s be honestrunning a hotel while managing its revenue at the same time is a balancing act. From making sure staff, guests, and smooth operations are all attended to, we can understand why revenue management so frequently gets put on the back burners. What Are Revenue Management Tools? Thats where outsourcing comes in.
If there’s a sudden change, for example, an influx of last-minute bookings hits the system, the platform can enable revenue managers to adjust room rates dynamically to maximize revenue. Decision intelligence unifies the full range of pricing decision-making through both OTAs and direct bookings. Why it’s important for hotels?
Todays digital-first guests demand convenience, speed, and seamless experiences making a booking engine more than just a helpful tool, it’s a necessity Why Every Hotel Needs a Booking Engine If your hotel isnt offering direct bookings online, youre missing out on revenue, on guest data, and on control.
Additionally, the integration of artificial intelligence (AI) for personalized services became a game-changer, allowing hotels to deliver tailored experiences. Seamless Online Experience A cohesive online presence across social channels, online travel agents (OTAs) , and hotel websites is crucial. Key Trends for Hospitality in 2025 1.
Running a hotel in todays competitive market involves more than just offering comfortable rooms and great service. Hoteliers face several challenges that include juggling between online travel agents (OTAs) to maintain rate parity and ensure smooth operations without overbookings or missed opportunities.
Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. This enables marketing teams to recoup revenue lost from cart abandonment and increase direct bookings. Instead of paying commissions to OTAs, hotels can redirect this budget into their own digital marketing strategies.
What is hotel revenue? Hotel revenue is the income your business earns from selling rooms or other products and services to guests. While revenue is mostly generated from selling your rooms, you can also collect revenue from your amenities such as a bar, restaurant, gym, or spa.
Let's explore how you can leverage online reviews to boost your hotel's revenue in 2025. Online reviews spread faster than room service One bad review can go viral instantly. Data-Driven Hospitality Big data and AI are our new revenue managers, optimizing operations better than a seasoned GM. 75% are booking on-the-go.
How many direct bookings are you losing to OTAs due to poor integration? Double bookings , incorrect charges, and missed upsell opportunities can result in revenue loss and negative guest reviews. Guests get faster service, leading to higher satisfaction scores. How often do billing mistakes lead to guest dissatisfaction?
If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Upsell & Promo Tools : Drive more revenue per booking with add-ons, promo codes, and package deals. It’s not just a booking engine; it’s a direct revenue driver. If it takes more than a few clicks, you’re losing them.
From checking in online to ordering room service off a mobile app or messaging housekeeping to request extra towels. detect if a digital key is not working) AI will support hotels in delivering hyper-personalized services at scale , to enhance the guest experience and streamline operations.
Royale Paragon Hospitality Group needed a technology solution that will reduce distribution administration and increase revenue. Unlocking convenience The biggest win with STAAH for the Royale Paragon Hospitality Group was the convenience of managing rates and availability for multiple properties across multiple OTAs from one dashboard.
OTAs show "breakfast included" as a primary search filter for hotel guests. In this article, you'll see how thinking of breakfast as a profit center – setting, food, service, The post Learn How Breakfast Service Can Be a Profit Center for Your Hotel appeared first on Revfine.com. It's one less decision they need to make.
The second era of compsets started when the internet brought online travel agencies (OTAs) and online bookings, making competition more dynamic. Competition for hotels grew, and prices started to fluctuate more as revenue management systems made pricing strategies more sophisticated.
In search for better service In an industry where service is paramount, J7 Hotels were not happy with the customer service and responsiveness by their existing channel management provider. Controlling OTA pricing from the STAH dashboard is simple and rate disparity is no longer an issue. Find out more.
Better insights on their OTArevenue and easy channel management leads the Indonesian hotel – Lorin Sentul Hotel to STAAH. Combined with their warm service, it is known among patrons to be a “home away from home”. It is powered by dynamic pricing and revenue control. And STAAH didn’t fail to disappoint.
Diversify Your Distribution Channels Relying on one or two online travel agents (OTAs) puts your revenue at risk. A future-proof hotel spreads its presence across OTAs, metasearch engines, global distribution systems (GDS) , and even niche travel platforms. But its not just about being everywhere, its about being strategic.
Global cloud-based market intelligence provider OTA Insight has rebranded to Lighthouse. “Our capabilities and vision have outgrown the OTA Insight name,” said Sean Fitzpatrick, CEO. The post OTA Insight rebrands as Lighthouse appeared first on hotelbusiness.com.
A recent study by Agilysys, a leading global provider of hospitality software solutions and services, has revealed a surprising trend in the APAC hospitality industry: high guest satisfaction doesn’t necessarily translate into repeat business. The rise of OTAs and the ease of comparison shopping have significantly impacted guest behaviour.
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