Hotel Speak

APRIL 2, 2025

The ROI of Wellness Innovation Investing in wellness technology not only enhances the guest experience but also delivers measurable returns. Offering high-tech wellness amenities can increase average daily rates (ADR), boost occupancy rates, and create positive word-of-mouth that drives long-term growth.

Hospitality 72

Hospitality Average Daily Rate Travel ROI 72

Hotelier Magazine

MAY 15, 2025

Occupancy has a strong foothold in the Canadian marketplace today, said Nguyen, forecasting that 2025 will be a year of moderation with limited room for occupancy growth and slower ADR momentum. Rice emphasized the ROI potential in these regions, noting, They may not be sexy, but theyve made a lot of investors in Canada a lot of money.

Real Estate 52

Real Estate Hotels Operations Sales 52

Hotelogix

NOVEMBER 28, 2024

Track performance metrics regularly and adjust allocations based on results. Now that your targeting strategy is in place, let's explore how to measure the success of your segmentation efforts.

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

Fuel Travel

MARCH 28, 2024

It is a key indicator of a hotel’s performance as it measures both occupancy rates as well as average daily room rates. RevPAR = Average Daily Rate (ADR) x Occupancy Rate (%). Your average daily rate tells you the overall price you’re selling rooms at, while the occupancy rate measures how many of those rooms were full.

Revenue 92

Revenue Average Daily Rate Occupancy Digital Marketing 92

Hotelogix

MAY 1, 2025

In an increasingly competitive market, evaluating performance through accurate hotel KPIs allows hoteliers to make proactive decisions that directly influence occupancy, guest satisfaction, and profitability. It blends room occupancy and ADR to reflect revenue generation capability from available inventory. 

Occupancy 59

Occupancy Average Length of Stay Average Daily Rate Revenue 59

Hotel Speak

APRIL 22, 2025

AI-powered platforms help personalize outreach, retarget guests, and maximize advertising return on investment (ROI). By continuously optimizing campaigns, these agents reduce the inefficiencies of static ad strategies and help hotels align marketing spend with occupancy needs in a far more precise and profitable manner.

Operations 59

Operations Forecasting Hotels Digital Marketing 59

Amadeus Hospitality

MARCH 17, 2023

Yaiza Castilla Herrera, Tourism, Industry and Commerce Councilor, Canarias Government, commented – “Our €100,000 investment produced nearly €11 million in tourism spend for the Canary Islands – an impressive ROI that resulted from a successful campaign.

Travel 97

Travel Tourism ROI Display Ads 97

Cloudbeds

APRIL 8, 2025

This extends the ROI of all your channels. Cloudbeds Digital Marketing Suite: Retargeting built for hoteliers Running high-ROI retargeting ad campaigns is simple with the Cloudbeds Digital Marketing Suite. Provide strategic insights Retargeting campaigns also generate valuable insights.

Revenue 52

Revenue Display Ads Digital Marketing Intent 52

Hotel Speak

MAY 30, 2024

Operational efficiencies Implementation of technology should pay for itself, delivering a significant ROI as it improves overall profitability. With visibility into hotel occupancy, and meetings and events, F&B managers can place orders based on more accurate forecasts of in-house demand to prevent over-ordering and potential waste.

Consumer 105

Consumer Forecasting Revenue ROI 105

Hotelogix

JUNE 10, 2024

  Dynamic pricing in the hotel industry refers to tweaking room rates based on various factors such as demand, occupancy, seasonality, events, and even competitor pricing. increase occupancy, maximize revenue during peak times, etc.). Return on Investment : Assess the time frame within which you anticipate to start seeing ROI. 

Revenue 52

Revenue Occupancy ROI Revenue Management 52

Travel Media Group

DECEMBER 12, 2018

This list will help you build a strategy to make sure that you are getting the most revenue out of your business in a time of low occupancy and ADR. You're starting to see occupancy maybe dipped down a little bit, causing her to come down as well. Put in a rate code in your pms to make sure that you're getting a solid ROI.

Market 52

Market Marketing ROI Occupancy 52

Hotelogix

MAY 1, 2025

drop in occupancy nationwide. They offer budget-conscious exposure without cannibalizing direct bookings—especially during soft occupancy windows. Can bidding strategies be tracked for ROI? 👉 Read Also - Managing a Hotel? Yes—if used strategically. despite a slight 0.6% FAQs On Hotel Bidding Q1.

Occupancy 45

Occupancy OTA Average Daily Rate Overbooking 45

TravelNet

JUNE 22, 2023

Understanding how to balance adjusted paid occupancy and average daily rate in order to maximize your overall RevPAR is the “Art” of this process. Having managed similar properties in the area for over five years, the property manager believed his summer rates were fairly consistent and poised for a dependable ROI.

Revenue Management 52

Revenue Management Revenue Management ROI 52

Hotel Business

DECEMBER 19, 2022

Occupancy, ADR and RevPAR rapidly declined. If your hotel ESG targets include energy savings and return on investment (ROI), you might consider: Encouraging guests to reuse their towels and linens before laundering. Among the industries most affected was hospitality.

ROI 59

ROI Dining Intent Business 59

Travelboom Marketing

MARCH 21, 2024

Improve Audience Response and ROI Hotels can also benefit from pay-per-click ads based on the capability to segment and target guests by demographics, location, as well as many additional factors. The more tailored the advertising, the better your return on investment (ROI), because the ads home in on the searchers most likely to convert.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

SiteMinder

SEPTEMBER 10, 2023

This should include room occupancy rates, average daily rates (ADR), revenue per available room (RevPAR), and customer acquisition costs. Once you have a complete overview, allocate funds to different departments based on strategic priorities and expected ROI. Include timelines and expected ROI for each project.

Revenue 59

Revenue Revenue Management Hotels Average Daily Rate 59

Inn Quest

JUNE 13, 2023

Improve occupancy rates during the low season? Monitor metrics such as website traffic, conversion rates, social media engagement and return on investment (ROI). Set Clear Goals and Objectives: Next, before launching a hotel marketing campaign, it’s essential to set clear goals and objectives.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Hotel Business

NOVEMBER 28, 2022

will help you better support your communities, keep your assets competitive and increase occupancy. Our industry is famous for using them. But a few more, in more recent times, have been added to the hospitality discussion: ESG. And, more and more, they all are not mutually exclusive.

Consumer 52

Consumer ROI Business Occupancy 52

MediaBoom

AUGUST 23, 2024

The ultimate goal is to create a strong brand identity, generate demand, and maximize occupancy rates. Continuous monitoring and optimization are essential: Track key performance indicators (KPIs) like click-through rates (CTRs), conversion rates, and return on investment (ROI). Remember, PPC is an ongoing process.

Resorts 87

Resorts Market Marketing Marketing Strategy 87

Amadeus Hospitality

NOVEMBER 12, 2024

When asked to rate their top business objectives that are driving technology investment, 41% of hoteliers cited their desire to increase occupancy. Survey respondents also said data fragmentation (33%), data efficiency (32%), and data integrity (30%) are among the biggest challenges faced in business intelligence today.

Business 52

Business Average Daily Rate Hospitality Ancillary Revenue 52

TravelNet

AUGUST 28, 2023

In fact, simplifying your tech stack might be the best way to maximize ROI from your technology investments. But ROI aside, there’s a practical reason to consolidate that you probably never considered: less switching between apps and windows. Consolidating technology is not the wave of the future—it’s already here.

Average Daily Rate 52

Average Daily Rate ROI OTA Revenue Management 52

Cloudbeds

SEPTEMBER 18, 2024

This data can then be used to make changes to improve revenue management, occupancy, guest experience, and operational efficiency. Basic KPIs include average daily rate (ADR) , occupancy (OCC), revenue per available room (RevPAR), and average length of stay (ALOS). Revenue management KPIs. Marketing KPIs. Food & beverage KPIs.

Operations 40

Operations Revenue Management Occupancy Revenue 40

Hotel Business

NOVEMBER 15, 2022

Hotels can deliver better service with a fully mobile platform, robust automation, mobile guest check-in and automated upsells that drive ROI. With turnkey access to OTAs and travel agents, hotels can diversify their revenue, capture high-value bookings, increase occupancy and eliminate double bookings. Stayntouch 2.0

Scale 52

Scale ROI Upsell Management 52

Xotels

AUGUST 15, 2022

Unfortunately, the average occupancy per person per room was actually 20% lower than normal, which made it impossible to reach the total revenue target, because the average room rate was totally off. How will we measure the effect and ROI of all our marketing actions? Analytics / ROI tracking. Hold on, it gets even funnier.

Market 59

Market Marketing Hotels Target Marketing 59

Hotel Business

JUNE 4, 2024

For example, smart thermostats and occupancy sensors can adjust the temperature based on occupancy of the space in common areas and guestrooms, while smart blinds can also help to reduce HVAC load by utilizing sunlight for heat when appropriate or insulating against excessive heat and cold.

Revenue 69

Revenue Services Operations Occupancy 69

Hotelier Magazine

APRIL 4, 2024

CBRE’s Canadian Hotel Industry Outlook Report (Q3 2023) projects strong and stable occupancy and Revenue Per Available Room (RevPAR) growth for the Canadian hotel industry through to 2027. Occupancy is projected to remain at a profitable 66 to 68 per cent, with RevPAR growing to $140 by 2027. We’re listening to hotel comments.

Operations 40

Operations Real Estate Average Daily Rate Occupancy 40

Up Hotel

SEPTEMBER 7, 2021

Increase ROI Return on investment, or ROI, is usually a major feature in every hotel manager’s KPI checklist, and it can be easy to think that this is relevant to just paid advertising like Google Ads or Bing.

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

SiteMinder

MAY 14, 2025

Occupancy and availability reports: Understand your current and projected occupancy levels, room availability over specific periods, and potential oversell risks. Forecasting reports: Predict future demand, revenue, and occupancy based on historic data and current booking trends. Direct vs OTA vs GDS).

Revenue Management 52

Revenue Management Revenue Management Hotels 52

SiteMinder

JUNE 29, 2023

The expanded reach of your hotel attracts millions of potential guests, boosts online bookings, and maximises room occupancy. You can even save up to 35 minutes per booking and get up to 63x return on investment (ROI). How does an OTA channel manager work? Try for free for 30 days.

OTA 52

OTA Management Revenue Occupancy 52

BCV

JANUARY 21, 2022

Events and especially promoting them are an excellent way to attract more visitors at a time when occupancy is typically low. Many more people will become aware of the advantages offered by the resort and by the area in general, and it could have a strong positive effect on future occupancy. Don’t overlook Facebook.

Resorts 52

Resorts Market Marketing Retail 52

Hotelogix

AUGUST 27, 2024

They handle bookings and often increase your occupancy rates by giving your hotel more exposure.   While partnering with wholesalers can increase occupancy, it’s essential to manage inventory carefully to avoid over-committing rooms at low rates. These channels expand your reach but usually come with a commission fee. 

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

Hotelogix

OCTOBER 18, 2023

This figure helps your hotel evaluate the return on investment (ROI) from your marketing initiatives and operational enhancements. You can direct your resources toward the most effective avenues by identifying which channels or strategies yield the highest returns on investment (ROI). 

ROI 40

ROI Hotels Accommodation Market 40

eZee Absolute

SEPTEMBER 11, 2023

But to my surprise, Arjun said he was living his dream as his hotel’s ROI is always high! Here are the benefits of leveraging it— Saves Time You must be thinking determining prices based on season, time of arrival, occupancy, and many other factors must be so time-consuming. Dynamic Pricing Strategies was his magic trick!!

Revenue 59

Revenue Hotels Revenue Management Market 59

eZee Absolute

OCTOBER 24, 2024

It’s a critical aspect of a hotel’s operations, as the effectiveness of this distribution directly impacts visibility, occupancy rates, and overall revenue. This allows hotels to proactively adjust their pricing and availability strategies to maximize occupancy and revenue, even in fluctuating market conditions.

Hotels 59

Hotels Revenue Management Overbooking Revenue 59

eZee Absolute

FEBRUARY 7, 2024

It is the right technology in business that produces ROI. Reports and Stats: Look for a hotel booking engine that offers you a diverse set of reports from bookings, occupancy, revenue, month-on-month bookings, year-over-year stats and more so that you can strategize your business decisions and improve operational efficiency.

Upsell 59

Upsell Hotels Overbooking Revenue 59

Clock Software Hospitality

OCTOBER 27, 2020

Read more: Guest Outreach and Retention | COVID-19's Effect on the Hotel Industry Hoteliers are opening their doors to local guests in an attempt to drive up their occupancy but the issue remains that the industry in its current format cannot survive unless it adjusts to fit this emergency state of hospitality.

Hospitality 52

Hospitality Cancellation Occupancy Revenue 52

MediaBoom

FEBRUARY 23, 2024

Studying Demographics Understand the demographic characteristics of luxury consumers, including age, income level, occupation, and geographic location. Occupation: The occupation of luxury consumers can provide insights into their lifestyle and purchasing power.

Consumer 91

Consumer Branding Market Research Market 91