Hotel Speak

JANUARY 29, 2025

With features like multi-property search, real-time availability updates, and upselling options, hotels can showcase everything they have to offer and capture more revenue per guest. By offering a booking experience that aligns with modern guest expectations, hotels can build trust, encourage repeat stays, and stand out in a crowded market.

OTA 90

OTA Hotels Upsell Revenue 90

Hotel Speak

APRIL 18, 2025

But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. Things like upselling, cross-selling ancillary services, and promoting on-site spend at restaurants, spas etc., can result in a stable revenue stream.

Revenue 94

Revenue Average Daily Rate Revenue Management Hotels 94

Hotelogix

NOVEMBER 7, 2024

Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%. While OTAs help bring in new customers, relying too heavily on them can hurt your bottom line.

Hotel Sales 52

Hotel Sales Revenue Sales OTA 52

SiteMinder

JUNE 5, 2025

A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenue management and distribution efforts to maximise total hotel revenue. It aims to drive profitability and improve competitiveness in the market for a hotel business. What is a hotel commercial strategy?

52

52

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Find out more here.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

STAAH

APRIL 3, 2024

Feratel Europe-based technology switch providing distribution to the DACH markets via connectivity into local DMO’s. Almosafer Saudi-based OTA with a strong position in GCC. Rehlat Kuwait-based OTA with a strong presence in the GCC countries. Click here to find out more about Feratel. Click here to find out more about Almosafer.

B2B 109

B2B OTA Upsell Closing 109

Hotel Speak

JULY 24, 2024

Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades. The dynamic landscape of hotel distribution offers numerous opportunities for hotels to maximise their market presence and profitability.

OTA 101

OTA Hotels Revenue Market 101

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings.

Marketing Strategy 94

Marketing Strategy Hotel Marketing Market Marketing 94

eZee Absolute

JANUARY 27, 2025

Plus, dont forget to promote them through your website, OTAs, and social media platforms well ahead of the festival to drive bookings and create buzz. Seamless Integration : Connect effortlessly with OTAs and payment gateways for smooth transactions. Dynamic Pricing : Adjust rates instantly based on demand.

Upsell 52

Upsell Hotels OTA Revenue Management 52

Xotels

MARCH 3, 2025

Instead of relying on guesswork, revenue tools analyze: Market demand How many people are looking for rooms in your area? Guest actions Who makes direct bookings versus through OTAs, and how can you influence them? Hotels can leverage CRM data to drive repeat bookings, upsell experiences, and build stronger guest relationships.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

STAAH

AUGUST 29, 2023

Having an effective marketing plan comes into hand to help you drive more bookings. To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Your target audience should define which channels you advertise on and which OTAs you partner with.

OTA 104

OTA Email Marketing Marketing Strategy Market 104

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98

OTA Sales Revenue Hotels 98

STAAH

OCTOBER 24, 2023

With 60% of visitors to Online Travel Agencies (OTAs) eventually checking out your website, the opportunity to secure commission-free direct bookings is substantial. Cost Savings: OTAs are marketing powerhouses, but they come at a cost. Driven by data: Marketing today is all about understanding your audience.

OTA 104

OTA Revenue Market Marketing 104

Hotel Business

DECEMBER 12, 2022

The data covers key hotel performance indicators such as occupancy, RevPAR, booking lead time, length of stay, international and domestic travel, direct and OTA bookings, as well as upsell performance to forecast trends shaping the hotel industry in 2023. Memorable experiences outweigh rising inflation.

Occupancy 116

Occupancy Ancillary Revenue Upsell Revenue 116

SiteMinder

MARCH 24, 2025

Visito transforms guest communication for hotels by automating bookings, support, and marketing through messaging apps. It acts as a virtual concierge, answering common questions, sharing booking links, promoting special offers, and even upselling services without staff intervention. Table of contents What does Visito do?

Upsell 52

Upsell Revenue Services Management 52

Hotel Speak

OCTOBER 31, 2024

The rise of OTAs and the ease of comparison shopping have significantly impacted guest behaviour. Midscale hotels can also differentiate themselves in a competitive market by harnessing the power of technology to deliver tailored experiences. This enables your team to provide more relevant and valuable upsells.

Hospitality 101

Hospitality Revenue Yield Management Dining 101

STAAH

MARCH 17, 2024

STAAH becomes a game-changer Coming recommended by our key OTA partners as well as other industry professionals, STAAH boasted a suite of features to maximise revenue while allowing the key functionality of updating rates and availability across multiple OTAs via a two-way, real-time sync between a hotel and its connected online channels.

Overbooking 104

Overbooking OTA Revenue Upsell 104

AskSuite

MAY 22, 2025

According to Global Market Insights, the AI market in the hospitality sector is projected to exceed $1.2 These signals highlight a pivotal shift: hotels that harness AI now are positioning themselves to win in a market shaped by traveler expectations for real-time, customized touchpointsand greater efficiency across the board.

Hospitality 52

Hospitality Scale Sales Travel 52

Cloudbeds

MARCH 23, 2023

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. 11 hotel eCommerce strategies How can lodging businesses take advantage of the growing online travel market and attract more bookings?

OTA 98

OTA Digital Marketing Market Marketing 98

AskSuite

APRIL 28, 2025

Running a hotel today involves managing a complex network of systems from reservations, sales operations, communication channels , marketing tools, and distribution. Upselling Tools This platform allows hotels to offer personalized upgrades, services, or experiences pre-arrival or during the guests stay. Are you in the know?

Operations 52

Operations Upsell Overbooking Hotels 52

STAAH

JUNE 6, 2023

If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. With the right analytics tools, hotels can make data-driven decisions to optimize their revenue and marketing strategies.

Cancellation 98

Cancellation OTA Global Distribution System Revenue 98

STAAH

NOVEMBER 15, 2022

What do these travel trends mean for hotel marketing? If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. Direct bookings are on the rise and your website is one of the most effective marketing tools to attract and convert guests (commission-free).

Hospitality 98

Hospitality OTA Travel Cancellation 98

STAAH

APRIL 23, 2024

From online travel agencies (OTAs) to direct booking engine , hotels must effectively manage distribution channels to maximize revenue and minimize distribution costs. Hotel Revenue Management using Omnichannel Data In today’s interconnected world, harnessing omnichannel data is essential for optimizing revenue management strategies.

Revenue Management 109

Revenue Management Revenue Ancillary Revenue Management 109

STAAH

MAY 27, 2025

At a time when hotels are managing multiple booking channels, facing price wars on online travel agents (OTAs) , and dealing with fluctuating demand, the Revenue Manager becomes the nerve centre for strategy. With the right tech stack, they can work faster, smarter, and more strategically.

Revenue Management 73

Revenue Management Revenue Management OTA 73

STAAH

OCTOBER 18, 2022

From before they arrive and visit third-party sites or OTAs to look for accommodation or online reviews to your website, email communications and the actual stay – everything contributes towards guest experience. These communications become a fantastic opportunity to upsell your services. Email us at marketing@staah.com.

Revenue 98

Revenue Upsell OTA Overbooking 98

SiteMinder

JULY 13, 2024

Revenue management revolves around measurement of what customers from different audience segments are willing to pay, as well as the ever-changing supply and demand within each market. The right distribution channels can have strong marketing power, putting your hotel in front of many customers you aren’t able to contact directly.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

SiteMinder

SEPTEMBER 6, 2023

Providing upselling opportunities: Once a guest has booked a room, there are additional opportunities to upsell services such as dining or spa packages, thereby increasing overall revenue. These events might include music or art festivals, Easter or Christmas events, circuses, travelling markets, sporting events etc.

Events 105

Events Hotels Upsell Occupancy 105

SiteMinder

JUNE 6, 2024

For instance, Diego De Ponga, Corporate Director of Revenue Management at Palladium Hotel Group, believes the classic definition of revenue management is unrealistic in today’s market, where selling inventory demands more flexibility. “I I can’t imagine our job without a channel manager given all the OTAs out there.

Revenue Management 98

Revenue Management Revenue Management Accommodation 98

SiteMinder

SEPTEMBER 19, 2022

This might include direct booking plug-in apps, such as Triptease, that reduce your reliance on OTAs by giving your booking engine greater functionality. Upselling – Any action you take at your hotel should benefit the guest first and foremost but if you can find ways to increase revenue too, all the better.

Management 97

Management Upsell Hotels Revenue 97

STAAH

NOVEMBER 21, 2023

While OTAs undeniably hold sway, the true gold lies in harnessing the potential of direct bookings. Unleash the Power of Email Marketing Your database is a treasure trove waiting to be explored. Dive into email marketing to create exclusive flash sales that captivate your audience. Incentivize them to champion direct bookings.

Email Marketing 104

Email Marketing Upsell Marketing Strategy OTA 104

Cloudbeds

DECEMBER 17, 2024

Missed opportunities to elevate marketing, loyalty programs, and guest experience. Hoteliers can then use these customer profile insights to their advantage for marketing campaigns, loyalty programs and to tailor their propertys overall experience. This insight supports future marketing efforts. The result?

Market 40

Market Marketing Upsell Revenue 40

STAAH

MAY 16, 2023

The WatchMyRate feature in STAAH’s booking engine enables you to display the rate for the same room across OTAs – a handy feature to prevent users from leaving your site and growing direct bookings. You’ve captured the client; upselling helps grow the revenue from them. By using these key factors you can plan your pricing.

Revenue Management 98

Revenue Management Occupancy Upsell Revenue 98

Hotel Business

SEPTEMBER 5, 2024

Whereas, Diamo will intensify its efforts in leveraging technology to make advanced revenue management strategies, along with high-return digital marketing tactics, accessible to independent lodging properties. Custom booking engine: A cohesive and upsell-focused booking platform that integrates seamlessly with the hotel’s brand.

Revenue Management 59

Revenue Management Digital Marketing OTA Revenue 59

Hotelogix

AUGUST 6, 2024

This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Train your staff to identify and capitalize on upselling opportunities. Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts.

Revenue 52

Revenue Management Upsell Target Marketing 52

Hotelogix

FEBRUARY 27, 2025

How many direct bookings are you losing to OTAs due to poor integration? Double bookings , incorrect charges, and missed upsell opportunities can result in revenue loss and negative guest reviews. Integrates with global OTAs and channel managers —ensuring real-time rate updates. Manual processes lead to costly errors.

Operations 40

Operations Services Hotels Revenue 40

Little Hotelier

OCTOBER 17, 2023

Of course, you must maintain rate parity (the same rate on your website as on the OTA) but try making booking direct a more attractive method by offering guests value-added services. You can use a tactic known as the Billboard Effect to link your website to your OTA profiles, convincing guests to check you out.

Revenue 100

Revenue Hotels OTA Ancillary Revenue 100