TravelNet

MAY 19, 2025

Markets are saturated. Revenue Stream #1: Upsells and Add-Ons for Guests Guests are willing to spend more if it enhances their experience. Here are a few ideas: Early check-in/late check-out fees These are straightforward, high-margin offerings that work well in almost any market. Solid occupancy isnt enough anymore.

Occupancy 59

Occupancy Revenue Marketing Market 59

STAAH

JUNE 17, 2025

This blog breaks down what it takes to grow them: understanding guest expectations, building a seamless booking journey, leveraging smart tools, and expanding your reach with marketing and trust-building tactics. If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. How is it useful?

Cancellation 75

Cancellation OTA Events Upsell 75

Hotel Speak

APRIL 18, 2025

But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. Things like upselling, cross-selling ancillary services, and promoting on-site spend at restaurants, spas etc., can result in a stable revenue stream.

Revenue 93

Revenue Average Daily Rate Revenue Management Hotels 93

STAAH

MAY 20, 2025

Here’s why a booking engine should be at the heart of your hotel’s digital strategy: Own the Guest Relationship: Unlike online travel agents (OTAs) , direct bookings give you full access to guest data, ideal for personalization, upselling, and loyalty-building. Analytics & Conversion Tracking: Know what’s working and what’s not.

Upsell 52

Upsell OTA Revenue Hotels 52

Hotelogix

NOVEMBER 7, 2024

Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%. While OTAs help bring in new customers, relying too heavily on them can hurt your bottom line.

Hotel Sales 52

Hotel Sales Revenue Sales OTA 52

SiteMinder

JUNE 5, 2025

A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenue management and distribution efforts to maximise total hotel revenue. It aims to drive profitability and improve competitiveness in the market for a hotel business. What is a hotel commercial strategy?

Hotels 52

Hotels Revenue Management Revenue Upsell 52

eHotelier

JUNE 17, 2025

However, with many options on the market, choosing the right one can feel overwhelming. Engage with key teams, such as reservations and marketing, to gather insights into the challenges they face. For example, does your reservation team struggle with outdated guest preferences, leading to missed upselling opportunities?

Scale 59

Scale Upsell Hotels Hospitality 59

Hospitality Today

JUNE 11, 2025

Key takeaways AI is ubiquitous: AI is now integrated across nearly all hotel tech categories, powering personalization, upselling, and predictive analytics. Marketplaces and alternative distribution rise: A new “Marketplace” section underscores the shift beyond OTAs, with hotels diversifying distribution through emerging platforms.

Hospitality 40

Hospitality Upsell Revenue Forecasting 40

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Find out more here.

Hotel Marketing 97

Hotel Marketing Marketing Market Hotels 97

STAAH

APRIL 3, 2024

Feratel Europe-based technology switch providing distribution to the DACH markets via connectivity into local DMO’s. Almosafer Saudi-based OTA with a strong position in GCC. Rehlat Kuwait-based OTA with a strong presence in the GCC countries. Click here to find out more about Feratel. Click here to find out more about Almosafer.

B2B 110

B2B OTA Upsell Closing 110

Hotel Speak

JULY 24, 2024

Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades. The dynamic landscape of hotel distribution offers numerous opportunities for hotels to maximise their market presence and profitability.

OTA 101

OTA Hotels Revenue Marketing 101

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings.

Marketing Strategy 94

Marketing Strategy Hotel Marketing Marketing Market 94

eZee Absolute

JANUARY 27, 2025

Plus, dont forget to promote them through your website, OTAs, and social media platforms well ahead of the festival to drive bookings and create buzz. Seamless Integration : Connect effortlessly with OTAs and payment gateways for smooth transactions. Dynamic Pricing : Adjust rates instantly based on demand.

Upsell 52

Upsell Hotels OTA Revenue Management 52

Xotels

MARCH 3, 2025

Instead of relying on guesswork, revenue tools analyze: Market demand How many people are looking for rooms in your area? Guest actions Who makes direct bookings versus through OTAs, and how can you influence them? Hotels can leverage CRM data to drive repeat bookings, upsell experiences, and build stronger guest relationships.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

STAAH

AUGUST 29, 2023

Having an effective marketing plan comes into hand to help you drive more bookings. To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Your target audience should define which channels you advertise on and which OTAs you partner with.

OTA 105

OTA Email Marketing Marketing Strategy Marketing 105

STAAH

DECEMBER 3, 2024

Serving as a guiding North Star, they can help you refine your approach and assess your hotel’s standing in the market. From social channels to online bookings from OTAs and a connected hotel website, before check-in and service, the experience must be integrated or you risk losing guests. Seamless online experience is the buzz word.

Hotels 100

Hotels Services Upsell Events 100

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98

OTA Revenue Sales Hotels 98

STAAH

OCTOBER 24, 2023

With 60% of visitors to Online Travel Agencies (OTAs) eventually checking out your website, the opportunity to secure commission-free direct bookings is substantial. Cost Savings: OTAs are marketing powerhouses, but they come at a cost. Driven by data: Marketing today is all about understanding your audience.

OTA 104

OTA Revenue Marketing Market 104

Hotel Business

DECEMBER 12, 2022

The data covers key hotel performance indicators such as occupancy, RevPAR, booking lead time, length of stay, international and domestic travel, direct and OTA bookings, as well as upsell performance to forecast trends shaping the hotel industry in 2023. Memorable experiences outweigh rising inflation.

Occupancy 115

Occupancy Ancillary Revenue Upsell Revenue 115

SiteMinder

MARCH 24, 2025

Visito transforms guest communication for hotels by automating bookings, support, and marketing through messaging apps. It acts as a virtual concierge, answering common questions, sharing booking links, promoting special offers, and even upselling services without staff intervention. Table of contents What does Visito do?

Upsell 52

Upsell Revenue Services Operations 52

Hotel Speak

OCTOBER 31, 2024

The rise of OTAs and the ease of comparison shopping have significantly impacted guest behaviour. Midscale hotels can also differentiate themselves in a competitive market by harnessing the power of technology to deliver tailored experiences. This enables your team to provide more relevant and valuable upsells.

Hospitality 101

Hospitality Revenue Yield Management Dining 101

STAAH

MARCH 17, 2024

STAAH becomes a game-changer Coming recommended by our key OTA partners as well as other industry professionals, STAAH boasted a suite of features to maximise revenue while allowing the key functionality of updating rates and availability across multiple OTAs via a two-way, real-time sync between a hotel and its connected online channels.

Overbooking 105

Overbooking OTA Revenue Upsell 105

AskSuite

MAY 22, 2025

According to Global Market Insights, the AI market in the hospitality sector is projected to exceed $1.2 These signals highlight a pivotal shift: hotels that harness AI now are positioning themselves to win in a market shaped by traveler expectations for real-time, customized touchpointsand greater efficiency across the board.

Hospitality 52

Hospitality Scale Sales Travel 52

Cloudbeds

MARCH 23, 2023

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. 11 hotel eCommerce strategies How can lodging businesses take advantage of the growing online travel market and attract more bookings?

OTA 98

OTA Digital Marketing Marketing Market 98

AskSuite

APRIL 28, 2025

Running a hotel today involves managing a complex network of systems from reservations, sales operations, communication channels , marketing tools, and distribution. Upselling Tools This platform allows hotels to offer personalized upgrades, services, or experiences pre-arrival or during the guests stay. Are you in the know?

Operations 52

Operations Upsell Overbooking Hotels 52

eHotelier

JUNE 18, 2025

Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs. Receive daily leadership insights and stay ahead of the competition.

Hospitality 52

Hospitality Operations Services Branding 52

eHotelier

JUNE 11, 2025

This not only streamlines the ordering process but also increases revenue opportunities for hotels by encouraging upselling and cross-selling. By prioritizing efficiency, hotels can not only survive but thrive in an increasingly competitive market, ultimately leading to greater success and sustainability.

Operations 52

Operations Revenue Management Services Hospitality 52

Hotelogix

APRIL 24, 2025

For hoteliers, this translates to more room-nights, improved occupancy during off-peak periods, and reduced reliance on OTAs. Instead of paying high OTA commissions , you’re able to bring guests back through low-cost direct channels like emails or your mobile app. Q3: Can loyalty programs increase direct bookings? A: Absolutely.

OTA 52

OTA Upsell Hotels Target Marketing 52

STAAH

APRIL 23, 2024

From online travel agencies (OTAs) to direct booking engine , hotels must effectively manage distribution channels to maximize revenue and minimize distribution costs. Hotel Revenue Management using Omnichannel Data In today’s interconnected world, harnessing omnichannel data is essential for optimizing revenue management strategies.

Revenue Management 110

Revenue Management Revenue Ancillary Revenue Management 110

STAAH

JUNE 6, 2023

If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. With the right analytics tools, hotels can make data-driven decisions to optimize their revenue and marketing strategies.

Cancellation 97

Cancellation OTA Global Distribution System Revenue 97

STAAH

NOVEMBER 15, 2022

What do these travel trends mean for hotel marketing? If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. Direct bookings are on the rise and your website is one of the most effective marketing tools to attract and convert guests (commission-free).

Hospitality 98

Hospitality OTA Travel Cancellation 98

STAAH

OCTOBER 18, 2022

From before they arrive and visit third-party sites or OTAs to look for accommodation or online reviews to your website, email communications and the actual stay – everything contributes towards guest experience. These communications become a fantastic opportunity to upsell your services. Email us at marketing@staah.com.

Revenue 98

Revenue Upsell OTA Overbooking 98

STAAH

MAY 27, 2025

At a time when hotels are managing multiple booking channels, facing price wars on online travel agents (OTAs) , and dealing with fluctuating demand, the Revenue Manager becomes the nerve centre for strategy. With the right tech stack, they can work faster, smarter, and more strategically.

Revenue Management 72

Revenue Management Revenue Management OTA 72

SiteMinder

JULY 13, 2024

Revenue management revolves around measurement of what customers from different audience segments are willing to pay, as well as the ever-changing supply and demand within each market. The right distribution channels can have strong marketing power, putting your hotel in front of many customers you aren’t able to contact directly.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.

Cost Per Click 52

Cost Per Click Marketing Market OTA 52

SiteMinder

SEPTEMBER 6, 2023

Providing upselling opportunities: Once a guest has booked a room, there are additional opportunities to upsell services such as dining or spa packages, thereby increasing overall revenue. These events might include music or art festivals, Easter or Christmas events, circuses, travelling markets, sporting events etc.

Hotels 105

Hotels Events Upsell Occupancy 105

SiteMinder

SEPTEMBER 19, 2022

This might include direct booking plug-in apps, such as Triptease, that reduce your reliance on OTAs by giving your booking engine greater functionality. Upselling – Any action you take at your hotel should benefit the guest first and foremost but if you can find ways to increase revenue too, all the better.

Management 97

Management Upsell Hotels Revenue 97