Hospitality Net

JUNE 26, 2023

Creating relevant content that elevates your travel brand and appeals to travelers is essential to a destination’s marketing success. But in order to know whether you’re meeting your campaign goals or not, it’s important to understand if your content marketing strategy is having an impact.

Market 246

Market Marketing Marketing Strategy Travel 246

Hospitality Net

JULY 21, 2023

There are a lot of ways to tell a story, but the most impactful stories rely on visuals as much as they do words — that’s why creating video content as part of your destination marketing strategy can bring your location to life for travelers like nothing else.

Market 246

Market Marketing Marketing Strategy Travel 246

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, with changing trends, the effects of seasonality and fierce competition, having a solid digital marketing hotel strategy in place is essential for success. One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Hotel News Resource

DECEMBER 4, 2023

The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. That's almost 3x the average during the height of the pandemic in 2020.

Marketing Strategy 104

Marketing Strategy Market Marketing Travel 104

Hotel News Resource

APRIL 27, 2023

Designed for advanced level travel marketing professionals, ABTA's flagship Travel Marketing event combines inspirational case studies, thought-provoking keynotes and interactive panel discussions, to help inform and improve marketing strategies.

Market 81

Market Marketing Travel Marketing Strategy 81

Hospitality Net

APRIL 26, 2024

Every successful hotel marketing strategy needs to be able to adapt to stay competitive. As the travel industry continues to be in flux, Expedia Group Media Solutions continues to update and improve TravelAds for hotels to connect with their ideal customers and fill rooms.

Marketing Strategy 130

Marketing Strategy Hotel Marketing Travel Market 130

MediaBoom

APRIL 5, 2024

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.

Marketing Strategy 85

Marketing Strategy Market Marketing Travel 85

Skift Blog

JUNE 22, 2023

Skift Take: Travel bargain hunters are a fickle bunch, visiting more than two dozen websites on average before they book. Booking.com and its rivals spend billions annually to woo those travelers who wouldn't otherwise click over to their platforms. Dennis Schaal Read the Complete Story On Skift

Market 300

Market Marketing Travel Marketing Strategy 300

MediaBoom

JUNE 5, 2023

The travel and tourism sector is currently undergoing significant expansion, with companies fiercely vying for customer attention. To thrive in this highly competitive environment, it is vital to set your brand apart through the implementation of impactful travel content marketing.

Market 82

Market Marketing Travel Email Marketing 82

Hotel Business

NOVEMBER 20, 2023

Sojern , a digital marketing platform built for travel, has launched the “ State of Destination Marketing ” report for destination marketing organizations (DMOs). Sojern commissioned this report to ensure its global destination clients have access to the most comprehensive marketing insights.

Market 115

Market Marketing Digital Marketing Marketing Strategy 115

Cloudbeds

FEBRUARY 6, 2023

No doubt about it: social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Read on to learn more about the importance of social media for hotels, along with 12 social media marketing strategies to try in 2023. What is a social media marketing strategy?

Marketing Strategy 52

Marketing Strategy Market Marketing Branding 52

Social Hospitality

FEBRUARY 26, 2024

In this swiftly expanding digital domain, digital marketers stand at a crossroads, encountering new opportunities and daunting challenges. Discover the intricacies of the Metaverse and explore strategies for digital marketers to thrive in this dynamic environment in 2024 and beyond. The Metaverse: What is it?

Digital Marketing 130

Digital Marketing Market Marketing Consumer 130

Little Hotelier

MAY 31, 2023

What is hotel digital marketing? Hotel digital marketing is the practice of promoting your property to potential guests using the internet. Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. You’re thinking about your next trip.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

Travelboom Marketing

MARCH 11, 2024

An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services. Millennials now outnumber everyone else; this crowd loves to travel, and they place a high value on experiences. What Is Experiential Marketing?

Market 98

Market Marketing Events Hotels 98

Skift Blog

JUNE 9, 2023

Skift Take: Unlike Booking and Expedia, which continue to spend to acquire customers from Google – not dare bite the hand that feeds them – Hopper doesn’t list on any search platform. It gets more of its customers through direct channels. Pranavi Agarwal Read the Complete Story On Skift

Market 258

Market Marketing Travel Marketing Strategy 258

Hospitality Net

APRIL 28, 2023

During the early 2000s as internet marketing was rapidly advancing, we produced the first Hotel Internet Marketing Strategy Conference in 2003 and then the Revenue Management Strategy Conference in 2004.

Marketing Strategy 244

Marketing Strategy Revenue Management Revenue Market 244

MediaBoom

MARCH 9, 2023

There is a clear and voracious appetite among the global population to travel. While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Luxury travel is a thriving industry. As such, the competition amongst companies in the luxury travel sector is fierce.

Market 52

Market Marketing Travel Marketing Strategy 52

Hotel Speak

MARCH 19, 2024

Travellers are bombarded with choices, from budget chains to luxury retreats. A 2023 TripAdvisor study found that 78% of travellers consider a hotel’s overall atmosphere when making a booking decision and reviews specifically mentioning the word “vibe” were up by over 1,000% in 2023 on hotels.com Still not convinced?

Hotel Marketing 75

Hotel Marketing Market Marketing Marketing Strategy 75

STAAH

SEPTEMBER 19, 2023

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy. In hotel marketing, SEO is crucial for several reasons.

Hotel Marketing 81

Hotel Marketing Market Marketing Marketing Strategy 81

Travelboom Marketing

MARCH 20, 2024

While a long-term marketing strategy is ideal, sometimes hotels are desperate for an immediate return, especially in times of need. Get the 2023 Leisure Travel Trends Study The post Hotel Marketing Webinar: 4 Ways to Increase Hotel Revenue Right Now appeared first on TravelBoom. The 2024 Hotelier Study Is NOW Available!

Revenue 52

Revenue Hotel Marketing Market Marketing 52

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Events 148

Events Market Marketing Consumer 148

Q4Launch

OCTOBER 3, 2023

Have you ever questioned the effectiveness of email marketing? Don't let the rumors fool you - email marketing is still a powerful tool in the world of business. While some companies may misuse this marketing strategy, it's up to you to use it effectively and ethically. And the best part?

Email Marketing 52

Email Marketing Market Marketing Travel 52

Social Hospitality

FEBRUARY 20, 2023

Digital marketing is one of the great equalizers of the current commercial environment. However, certain sectors must leverage digital marketing trends differently. This is particularly pertinent when it comes to marketing in regulated industries. This is particularly pertinent when it comes to marketing in regulated industries.

Digital Marketing 147

Digital Marketing Market Marketing Consumer 147

Skift Blog

AUGUST 17, 2023

domestic tourism businesses want to hold on to the post-pandemic gains with Americans, they better upgrade their marketing strategies and experience offerings. Skift Take: If U.S. Dawit Habtemariam Read the Complete Story On Skift

Tourism 246

Tourism Marketing Strategy Business Market 246

Cloudbeds

JANUARY 17, 2024

In 2023, the hospitality industry reached record-high ADRs as travelers from around the world got back out to explore, and lodging operators worked hard to keep up with demand (despite lingering staffing shortages). Capturing travelers’ attention will become even more important in 2024. 2024 hospitality marketing trends 1.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

gcommerce

DECEMBER 5, 2023

With travelers planning their year-end getaways and holiday celebrations, it's crucial for establishments to optimize their marketing strategies. In this joint blog with Maison 140 , we'll explore effective hotel marketing tactics to maximize end-of-year bookings for hotels and resorts.

Market 92

Market Marketing Resorts Shopping 92

Hotel Business

MAY 17, 2023

has appointed Brian Povinelli to SVP, global head of marketing and brand. Povinelli, who has been with Marriott since its acquisition of Starwood Hotels in September 2016, will lead the company’s overall marketing strategy, as well as the end-to-end guest experience for Marriott’s 22 premium, select- and longer-stay brands.

Branding 100

Branding Market Marketing Marketing Strategy 100

Demand Calendar

DECEMBER 4, 2023

Longtail market segmentation focuses on many niche markets with specific and varied preferences rather than solely targeting the most common customer needs. Though individually smaller and more detailed, these segments collectively represent a significant portion of the market, often eclipsed by broader marketing strategies.

Market 63

Market Marketing Marketing Strategy Hotels 63

Hotel Speak

MAY 10, 2023

As remote work gains traction worldwide, the digital nomad and slow travel markets are expanding rapidly. Hotels – large and small – that cater to these professional travelers in terms of amenities and services stand to get the jump on competitors. There are now upwards of 35 million digital nomads worldwide.

Market 52

Market Marketing Travel Marketing Strategy 52

MediaBoom

OCTOBER 4, 2023

Looking at content marketing examples can be a good way to discover new marketing ideas for your company. While not all marketing strategies are highly shareable, we’ve included many in this article that have set their company apart from the competition. Thus making them a success in the content marketing industry.

Market 89

Market Marketing Marketing Strategy Email Marketing 89

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Let Mediaboom guide you. Schedule Your Free Consultation 3.

Digital Marketing 65

Digital Marketing Services Market Marketing 65

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 trillion by 2024 , the need for luxury travel experiences hasn’t slowed one iota, necessitating luxury travel ads. What makes a travel ad “luxury? What makes a travel ad “luxury?” Here are some ways it’s been done.

Travel 92

Travel Target Marketing Digital Marketing Market 92

eZee Absolute

FEBRUARY 15, 2024

That’s where metasearch platforms step in – like an upgrade to your usual marketing efforts. If the idea of integrating metasearch marketing sounds a bit like rocket science, fear not – this blog is here to be your trusty guide. This ensures your hotel maintains a strong position on metasearch platforms without overspending.

Market 52

Market Marketing Email Marketing Marketing Strategy 52

Social Hospitality

JULY 5, 2022

Marketing nowadays takes many forms and happens on various platforms. Let’s look at both types of marketing and examine their strong and weak points. Let’s look at both types of marketing and examine their strong and weak points. Traditional Marketing Explained. Which is best for your business? Telemarketing.

Market 189

Market Marketing Branding Services 189

Travelboom Marketing

MARCH 21, 2024

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. This cost-effective marketing channel offers targeted campaigns that provide both a short and long-term return. Plus, when you use mobile PPC ads , you can reach customers anywhere.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

Skift Blog

DECEMBER 15, 2023

Skift Take: Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one. Sean O'Neill Read the Complete Story On Skift

Branding 312

Branding Hotels Market Marketing 312