Cloudbeds

JANUARY 17, 2024

In 2023, the hospitality industry reached record-high ADRs as travelers from around the world got back out to explore, and lodging operators worked hard to keep up with demand (despite lingering staffing shortages). Capturing travelers’ attention will become even more important in 2024. 2024 hospitality marketing trends 1.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Travelboom Marketing

MARCH 21, 2024

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. This cost-effective marketing channel offers targeted campaigns that provide both a short and long-term return. Plus, when you use mobile PPC ads , you can reach customers anywhere.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

eZee Absolute

FEBRUARY 15, 2024

That’s where metasearch platforms step in – like an upgrade to your usual marketing efforts. If the idea of integrating metasearch marketing sounds a bit like rocket science, fear not – this blog is here to be your trusty guide. This ensures your hotel maintains a strong position on metasearch platforms without overspending.

Market 52

Market Marketing Email Marketing Marketing Strategy 52

Travelboom Marketing

APRIL 5, 2024

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. And while paid search options like Google Ads and Microsoft Ads can yield impressive outcomes, they still lack the capability to dynamically integrate a hotel’s rates into the travelers’ decision-making process.

Market 52

Market Marketing OTA Hotels 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Let Mediaboom guide you. Schedule Your Free Consultation 3.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results. Improve occupancy rates during the low season?

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Little Hotelier

MARCH 28, 2023

What is hotel content marketing? Hotel content marketing aims to attract and retain customers by offering them assets that they find informative, entertaining or otherwise useful. Why does my hotel need a content marketing strategy? Videos: The rise of TikTok hints at a wider trend toward video content.

Market 111

Market Marketing Marketing Strategy Hotels 111

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Or, consider hiring a knowledgeable intern at a lesser rate.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

STAAH

JUNE 20, 2023

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. What does online or digital marketing entail though? Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing.

Digital Marketing 90

Digital Marketing Marketing Strategy OTA Email Marketing 90

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. However, bed and breakfast marketing can be very challenging at times, for a few reasons: 1.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

STAAH

FEBRUARY 1, 2023

Whilst OTAs and travel agents play their role in increasing awareness and occupancy, direct bookings are prized for possessing the lowermost costs when it comes to acquiring guests. Find out here In this e-Book, we discover how we can achieve an optimal direct bookings strategy.

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OTA Marketing Strategy Occupancy Revenue 77

Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. It can be an effective and cheap way to reach a large audience of potential travellers.

Market 105

Market Marketing Hotels Travel 105

TravelNet

APRIL 25, 2024

Where we’ve been and where we’re at The short-term rental market has predictably cooled off from its extraordinary stretch a few years ago, but stability appears to be close at hand. A big reason for the COVID boom was a huge increase in domestic travel. Summer 2023 saw international travel grow at 3X the rate of domestic travel.

Market 52

Market Marketing Occupancy Revenue 52

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Find out more here.

Hotel Marketing 73

Hotel Marketing Market Marketing Hotels 73

STAAH

AUGUST 29, 2023

Having an effective marketing plan comes into hand to help you drive more bookings. To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. It also needs to be a living document that evolves with the volatility of the market.

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OTA Email Marketing Marketing Strategy Market 83

STAAH

MAY 2, 2023

Is your marketing strategy aligned to it? What are the Five Stages of Travel? Google’s Micro-Moments in Travel speaks extensively about consumer journeys that are shaping travel. According to Google, 66% of people spend time shopping around before booking travel. Have you heard about it?

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OTA Online Marketing Marketing Strategy Travel 78

SiteMinder

SEPTEMBER 14, 2022

Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. Content rules the internet and, nowadays, the majority of your guests are researching and booking their travel online. What is content marketing? What does content marketing mean for hotels?

Market 59

Market Marketing Hotels Travel 59

Cloudbeds

MARCH 20, 2023

One of the key reasons travelers are drawn to smaller, independent lodging properties is they provide personalized, intimate experiences. And it all starts with hotel market segmentation. What is hotel market segmentation? Transient These guests are individuals traveling for business or leisure.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

gcommerce

AUGUST 21, 2023

On the surface, hotel metasearch may seem like yet another distribution channel, but it's vital to any successful hotel marketing strategy. Metasearch can improve the guest experience, help you beat online travel agencies (OTAs) to recapture direct bookings, and effectively target "bottom of the funnel" guests.

OTA 52

OTA Hotels Market Marketing 52

Xotels

SEPTEMBER 22, 2022

Today’s traveler’s journey is more fragmented than ever. The primary goal of a robust hotel marketing plan, in fact, is to increase your brand visibility (and to do so transversally), ensuring that your property is bookable wherever your potential customers choose to research their trip. Content marketing.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

STAAH

MAY 23, 2023

An Expedia survey shows that 76% of travellers extend their business travel into a leisure trip. Also known as “bleisure” , blended travel is not new to many hoteliers post Covid. Extending a work trip into a leisure holiday is just one part of blended travel. How to prepare your hotel for blended travellers?

Travel 52

Travel Occupancy Business Marketing Strategy 52

gcommerce

MARCH 25, 2024

Direct bookings not only help you reduce reliance on third-party online travel agencies (OTAs) but also allow you to establish a direct relationship with your guests, resulting in better customer satisfaction and increased profits. Emphasize these benefits on your website to encourage guests to choose your property over others.

OTA 59

OTA Email Marketing Digital Marketing Accommodation 59

STAAH

NOVEMBER 15, 2022

Goodbye bland travel experiences. Modern travellers are redefining what hospitality looks like in 2023 and beyond. Hot off the press, Booking.com revealed what modern travellers are seeking – it’s not just another holiday. A large section of travellers are seeking to get away from the grips of technology and closer to nature.

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Hospitality OTA Travel Upsell 84

Cloudbeds

MAY 8, 2024

Searching for demand patterns for your property is like traveling to the past and then going to the future to forecast how to set up your hotel for success. It also shows what type of guests are staying at your hotel and even what booking channels (direct, online travel agencies (OTAs), etc.) are the most common.

Cancellation 52

Cancellation Revenue Occupancy Revenue Management 52

Little Hotelier

JUNE 5, 2023

It includes a booking engine that integrates with your website – as well as its own website builder – and allows guests to make reservations directly with you, no OTAs required. One of the biggest challenges that small hoteliers face is the dominance of Online Travel Agencies (OTAs) like Booking.com and Expedia.

OTA 59

OTA Marketing Strategy Revenue ROI 59

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. It can take time to get everything right and as we can see there’s a lot to be aware of.

Operations 59

Operations Management OTA Hotels 59

Hotelogix

JANUARY 30, 2024

In this context, reports are critical as they provide key insights into your hotel's operations, from housekeeping to finance, marketing, and guest preferences. They provide comprehensive insight into the financial facets of your operations, sales, and marketing efforts.

Occupancy 59

Occupancy Average Daily Rate Hotels Cancellation 59

Social Tables

MARCH 22, 2024

Economic trends, consumer preferences, and travel restrictions consistently shift, affecting how the industry operates. Whether you’re looking to learn about the latest in hotel technology, security resources, design trends, catering techniques, or the luxury travel market, we’ve got you covered.

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Hospitality Events Tourism Consumer 78

Up Hotel

SEPTEMBER 7, 2021

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. This will be perfect for hotel marketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time. That’s hotel marketing 101!

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

Cloudbeds

JULY 27, 2023

Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. This relatively new feature is available in eight main markets – the UK, Germany, Spain, Italy, Finland, Sweden, Ireland, and France. More markets are expected to be available soon.

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

STAAH

AUGUST 22, 2023

Adjust your marketing A detailed marketing strategy for low occupancy is important – the more granular you get, the better. Of course, your hotel’s amenities and services will need to be considered – do they meet the requirements of these specific traveller types? Spend time to optimise your listing on OTAs.

Occupancy 77

Occupancy Forecasting OTA Revenue 77

STAAH

JUNE 6, 2023

If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. With the right analytics tools, hotels can make data-driven decisions to optimize their revenue and marketing strategies.

Cancellation 72

Cancellation OTA Global Distribution System Revenue 72

eZee Absolute

MARCH 19, 2024

So, let’s explore more about the innovative concept of micro-stay and discover how it offers an unconventional solution that caters to modern travellers’ needs and opens up exciting new possibilities for hoteliers as well. For example, consider a business traveller who has a few hours between flights or meetings.

Revenue 52

Revenue Consumer Accommodation Hotels 52

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. It can take time to get everything right and as we can see there’s a lot to be aware of.

Operations 52

Operations Management OTA Hotels 52

SiteMinder

NOVEMBER 14, 2023

SiteMinder’s platform is built on the foundation of driving more bookings, both direct and through OTAs, and providing unparalleled insights into the hotel’s performance metrics. Hoteliers can craft targeted marketing strategies, optimise pricing, and ultimately drive more bookings.

OTA 52

OTA Revenue Management Overbooking 52

SiteMinder

APRIL 17, 2024

Insights and analytics : Getaroom offers valuable data on your hotel’s performance, aiding in informed decision-making for pricing and marketing strategies. Reach out to the business audience : While Getaroom started as a consumer travel website, its primary focus these days is business-to-business partnerships.

Hotels 52

Hotels Consumer Management Accommodation 52