MediaBoom

MARCH 9, 2023

There is a clear and voracious appetite among the global population to travel. While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Luxury travel is a thriving industry. As such, the competition amongst companies in the luxury travel sector is fierce.

Market 52

Market Marketing Travel Marketing Strategy 52

Q4Launch

OCTOBER 3, 2023

Have you ever questioned the effectiveness of email marketing? Don't let the rumors fool you - email marketing is still a powerful tool in the world of business. While some companies may misuse this marketing strategy, it's up to you to use it effectively and ethically. And the best part?

Email Marketing 52

Email Marketing Market Marketing Travel 52

Travelboom Marketing

MARCH 21, 2024

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. This cost-effective marketing channel offers targeted campaigns that provide both a short and long-term return. Plus, when you use mobile PPC ads , you can reach customers anywhere.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

MediaBoom

OCTOBER 4, 2023

Looking at content marketing examples can be a good way to discover new marketing ideas for your company. While not all marketing strategies are highly shareable, we’ve included many in this article that have set their company apart from the competition. Thus making them a success in the content marketing industry.

Market 87

Market Marketing Marketing Strategy Email Marketing 87

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results. Improve occupancy rates during the low season?

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Let Mediaboom guide you. Schedule Your Free Consultation 3.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

MediaBoom

MARCH 29, 2023

Aviation marketing is no simple task. You need a solid and straightforward marketing plan for your aviation business. Do you have the time and energy to develop a marketing strategy, promote products and services, cover all social media, and much more? All aviation businesses can’t use the same marketing strategy.

Market 79

Market Marketing Digital Marketing ROI 79

Social Hospitality

JULY 5, 2022

Marketing nowadays takes many forms and happens on various platforms. Let’s look at both types of marketing and examine their strong and weak points. Let’s look at both types of marketing and examine their strong and weak points. Traditional Marketing Explained. Which is best for your business? Telemarketing.

Market 189

Market Marketing Branding Services 189

Little Hotelier

MARCH 28, 2023

What is hotel content marketing? Hotel content marketing aims to attract and retain customers by offering them assets that they find informative, entertaining or otherwise useful. Why does my hotel need a content marketing strategy? Videos: The rise of TikTok hints at a wider trend toward video content.

Market 111

Market Marketing Marketing Strategy Hotels 111

MediaBoom

JULY 4, 2023

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Hiring a real estate digital marketing agency can make it easier.

Real Estate 84

Real Estate Digital Marketing Market Marketing 84

MediaBoom

APRIL 11, 2024

In a world of ever-evolving marketing trends, email remains a powerful tool for luxury brands. Email marketing for luxury brands is a strategic tool to enhance brand prestige, deeply engage affluent customers, and increase sales. In this article, we discuss strategies for growing your luxury brand’s email list.

Email Marketing 52

Email Marketing Branding Market Marketing 52

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 trillion by 2024 , the need for luxury travel experiences hasn’t slowed one iota, necessitating luxury travel ads. What makes a travel ad “luxury? What makes a travel ad “luxury?” Here are some ways it’s been done.

Travel 90

Travel Target Marketing Digital Marketing Market 90

MediaBoom

FEBRUARY 22, 2024

Luxury marketing isn’t rocket science. At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. So, how can you compete with the top brands in the affluent market and stay ahead of the competition? Well, not exactly.

Branding 83

Branding Market Marketing Digital Marketing 83

BCV

APRIL 6, 2021

With ongoing vaccination rollouts and warmer temperatures quickly approaching, many consumers are becoming energized to travel once again. Given this enthusiasm, hotels have a unique opportunity to tap into evolving consumer behaviors to authentically and effectively reach desired target audiences and create lasting ROI.

ROI 52

ROI Consumer Travel Cancellation 52

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Or, consider hiring a knowledgeable intern at a lesser rate.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

Hotel Speak

MARCH 13, 2024

But with ever-evolving marketing strategies and a constant battle for online visibility, allocating your budget effectively is critical. Search Engine Optimisation (SEO) Over 80% of travellers begin their journey with online research. Keyword research: Understand the search terms travellers use to find hotels like yours.

Marketing Strategy 79

Marketing Strategy Hotels ROI Travel 79

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. How is luxury marketing different?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

MARCH 9, 2023

Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. What kinds of strategies should a travel and hospitality company use in its campaigns? What Is Destination Marketing? Let’s get underway with a definition.

Market 59

Market Marketing Tourism Marketing Strategy 59

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. Email Marketing: While email is certainly not new, it is still one of the most effective marketing tactics.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

MediaBoom

JUNE 27, 2023

This enchanting vision can become a reality through the power of a meticulously crafted hotel marketing plan, where strategic tactics, targeted campaigns, and innovative approaches converge to showcase your unique value proposition. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

All Things Hospitality

SEPTEMBER 12, 2022

Become a pro at understanding marketing objectives to make more informed decisions for your business. Having a well-thought marketing strategy is vital for any business. Technology has dramatically changed the marketing landscape. Understanding your marketing strategy starts with understanding your objective.

Market 52

Market Marketing Marketing Strategy Branding 52

Hotel Business

APRIL 1, 2024

By Hooman Shahidi The electric vehicle (EV) market in the U.S. As drivers look for solutions to their charging challenges that will improve their overall travel experience, next-generation EV chargers allow hoteliers to meet those needs while generating new revenue opportunities for their location. for the first time in 2023.

ROI 75

ROI Revenue Consumer Operations 75

MediaBoom

OCTOBER 26, 2023

The benefits of SEO include cost-effective marketing, more organic traffic, a competitive advantage, a better user experience, more trust and credibility among your audience, and sustainable growth. We can’t discuss the benefits of SEO marketing without a primer on search engine optimization. What Is SEO and How Do Search Engines Work?

Market 80

Market Marketing Business Sales 80

Lure Agency

AUGUST 5, 2022

It’s no secret that there are a lot of misconceptions about hospitality B2B marketing. From FOMO to skewed attribution, marketers are missing the point on how to move the needle effectively. Let’s Get Real About B2B Hospitality Marketing First things first, what is B2B hospitality marketing?

B2B 52

B2B Market Marketing Hospitality 52

Xotels

SEPTEMBER 22, 2022

Today’s traveler’s journey is more fragmented than ever. The primary goal of a robust hotel marketing plan, in fact, is to increase your brand visibility (and to do so transversally), ensuring that your property is bookable wherever your potential customers choose to research their trip. Content marketing.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

Up Hotel

SEPTEMBER 7, 2021

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. This will be perfect for hotel marketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time. That’s hotel marketing 101!

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

BCV

AUGUST 4, 2021

The first markets to rebound after the pandemic-related shutdowns were warm weather states and vacation destinations near urban centers. While eager leisure travelers begin to check-in once again, urban hotels are still missing two key cohort: corporate transient and corporate group. From corporate transient to bleisure and leisure.

Market 52

Market Marketing Intent ROI 52

Lure Agency

OCTOBER 5, 2022

It is no secret that social media has drastically changed how hotels are marketing their properties. These days relationship building in marketing is essential. As a result, the hospitality industry has had to adapt its marketing strategies to focus on word-of-mouth and online reviews. Onge of Flip.to

Consumer 52

Consumer Market Marketing Digital Marketing 52

Social Tables

APRIL 16, 2019

“Bleisure” will be bigger than ever – Citing statistics from Destination International, Berger reports that more and more attendees are looking at conferences and tradeshows as an excuse for leisure travel. Looking for an event marketing ppt?

Events 120

Events Market Marketing Management 120

MediaBoom

FEBRUARY 23, 2024

Are your marketing efforts effectively connecting with affluent customers? This article will discuss the characteristics and preferences of this unique market segment. Identifying key demographics in the luxury market, like income and location. Do you know what your luxury brand’s target audience truly desires?

Consumer 85

Consumer Branding Market Research Market 85

MediaBoom

NOVEMBER 14, 2023

Moreover, understanding how to market to your existing clientele can significantly amplify your business development and strategy. To craft an effective B2B business development strategy , it’s crucial to identify the most opportune moments for launching growth initiatives. You must remember the following.

B2B 83

B2B Business Marketing Strategy Sales 83

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? This form of advertising stands out from standard marketing and ad campaigns for conveying superb quality, personalized experiences, and exclusivity, highlighting unparalleled service and exclusive amenities. Here are three excellent examples.

Hotels 52

Hotels Branding Market Marketing 52

Travelboom Marketing

MARCH 27, 2024

Establishing Authority and Expertise A hotel blog provides an opportunity to showcase your expertise and knowledge about your destination, local attractions, events, and travel tips. Without proper content management, a blog can become ineffective or even detrimental to your marketing efforts.

Hotels 52

Hotels Events ROI Accommodation 52

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property.

Hotels 59

Hotels Market Marketing ROI 59

Hotelogix

OCTOBER 18, 2023

GAC considers various costs related to marketing, sales efforts, and operational activities aimed at acquiring a guest. GAC is a significant financial indicator because it provides insights into the efficiency and effectiveness of your hotel's marketing and guest acquisition strategies.    4.

ROI 40

ROI Hotels Accommodation Market 40

MediaBoom

SEPTEMBER 5, 2023

By staying at the top of a person’s mind with retargeting ads, you can help move them from the consideration phase to the conversion stage of the marketing funnel. A robust retargeting strategy increases your brand awareness and increases the likelihood of conversions among interested customers. Why Are Retargeting Ads Important?

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

Little Hotelier

JUNE 5, 2023

One of the biggest challenges that small hoteliers face is the dominance of Online Travel Agencies (OTAs) like Booking.com and Expedia. Direct booking tools allow you to capture valuable guest data, which can be used to personalise the guest experience and inform your marketing strategies. ROI is key! Guest data capture.

OTA 59

OTA Marketing Strategy Revenue ROI 59