Social Hospitality

JULY 5, 2022

Marketing nowadays takes many forms and happens on various platforms. Let’s look at both types of marketing and examine their strong and weak points. Let’s look at both types of marketing and examine their strong and weak points. Traditional Marketing Explained. Which is best for your business? Telemarketing.

Market 189

Market Marketing Branding Services 189

STAAH

DECEMBER 18, 2023

Read full blog Sustainable Hospitality: Meeting the needs of today’s eco-conscious traveler Clearly, sustainability has been a major priority trending this year. Read full blog 6 Hotel Sales Strategies To Increase Occupancy and Revenue A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings.

Hospitality 86

Hospitality Occupancy Target Marketing Marketing Strategy 86

MediaBoom

APRIL 24, 2023

Luxury car marketing is just one of the many branches of marketing. But how does it differ from traditional marketing strategies? Luxury car marketing is the art of showcasing top-tier vehicles to discerning customers through diverse tactics, including bespoke branding, focused promotion, and tailored customer service.

Market 52

Market Marketing Marketing Strategy Digital Marketing 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Let Mediaboom guide you. Schedule Your Free Consultation 3.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

MediaBoom

MARCH 14, 2023

A solid digital marketing for construction companies plan helps to bring more clients into your business. Modern construction companies can’t afford to ignore the importance of digital marketing. With proper implementation of the right strategies , construction firms can thrive in the digital age.

Digital Marketing 89

Digital Marketing Construction Market Marketing 89

Little Hotelier

OCTOBER 11, 2023

Hotel email marketing is an online marketing technique that helps hoteliers reach a broader audience via email. Hotel email marketing has been done in the hospitality industry for decades now, since email has become a normal part of our everyday lives. Learn more Why is hotel email marketing important?

Email Marketing 98

Email Marketing Market Marketing Hotels 98

Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. It can be an effective and cheap way to reach a large audience of potential travellers.

Market 105

Market Marketing Hotels Travel 105

MediaBoom

JUNE 27, 2023

This enchanting vision can become a reality through the power of a meticulously crafted hotel marketing plan, where strategic tactics, targeted campaigns, and innovative approaches converge to showcase your unique value proposition. What is a marketing plan for hotels?

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. How is luxury marketing different?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

MARCH 9, 2023

Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. What kinds of strategies should a travel and hospitality company use in its campaigns? What Is Destination Marketing? Let’s get underway with a definition.

Market 59

Market Marketing Tourism Marketing Strategy 59

MediaBoom

JULY 19, 2023

The luxury travel market was valued at a staggering $241.4 And this number is only set to increase with the rise in disposable income and social media presence — resulting in luxury travel becoming a hot commodity among travelers willing to pay premium prices. But what exactly makes luxury travel brands so appealing?

Branding 59

Branding Travel Services Target Marketing 59

Boutique Hotel News

NOVEMBER 15, 2022

Together with the staffing crisis that the industry is grappling with, one theme has dominated discussions over the last few months – what are hotels doing to service the post-Covid traveller? As a result, properties face the challenge of a dapt ing their strategies to match these changing behaviours. Who is your customer? .

Market Share 52

Market Share Market Marketing Ancillary Revenue 52

Cloudbeds

MARCH 20, 2023

One of the key reasons travelers are drawn to smaller, independent lodging properties is they provide personalized, intimate experiences. And it all starts with hotel market segmentation. What is hotel market segmentation? Transient These guests are individuals traveling for business or leisure.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Medium sized hotel brands can grow a significant revenue stream by promoting their Airbnb listings , considering how popular the platform is among travellers.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

SiteMinder

SEPTEMBER 14, 2022

Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. Content rules the internet and, nowadays, the majority of your guests are researching and booking their travel online. What is content marketing? What does content marketing mean for hotels?

Market 59

Market Marketing Hotels Travel 59

Hotel Speak

MARCH 27, 2024

It’s the strategic foundation upon which your entire hotel marketing strategy rests. Here’s how brand positioning works: Target Audience: Who are your ideal guests? Are you targeting families seeking adventure, couples craving romance, or business travellers prioritising efficiency?

Branding 74

Branding Hotels Market Marketing 74

MediaBoom

OCTOBER 26, 2023

The benefits of SEO include cost-effective marketing, more organic traffic, a competitive advantage, a better user experience, more trust and credibility among your audience, and sustainable growth. We can’t discuss the benefits of SEO marketing without a primer on search engine optimization. What Is SEO and How Do Search Engines Work?

Market 80

Market Marketing Business Sales 80

STAAH

AUGUST 29, 2023

Having an effective marketing plan comes into hand to help you drive more bookings. To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. It also needs to be a living document that evolves with the volatility of the market.

OTA 83

OTA Email Marketing Marketing Strategy Market 83

MediaBoom

FEBRUARY 23, 2024

Do you know what your luxury brand’s target audience truly desires? Are your marketing efforts effectively connecting with affluent customers? Understanding your target audience is crucial in order to stand out in the competitive world of luxury brands. What Values Drive Your Luxury Brand Target Audience?

Consumer 85

Consumer Branding Market Research Market 85

eZee Absolute

MAY 13, 2024

An RMS is a comprehensive software solution designed to analyze various data points, including historical booking patterns, market demand, competitor pricing, and other factors that influence revenue generation for your hotel. For example: A hotel’s booking pace report for the upcoming month falls short of the occupancy target.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? This form of advertising stands out from standard marketing and ad campaigns for conveying superb quality, personalized experiences, and exclusivity, highlighting unparalleled service and exclusive amenities. Here are three excellent examples.

Hotels 52

Hotels Branding Market Marketing 52

Travel Media Group

AUGUST 21, 2019

On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. Mike also shares his approach to implementing effective marketing campaigns for new acquisitions and new-build properties.

Market 52

Market Marketing Sales Hotel Sales 52

MediaBoom

FEBRUARY 26, 2024

In the sphere of the high-end market, understanding and utilizing all those words associated with luxury brands is crucial. Yet, the right ensemble of words — a carefully curated array of letters — can be the key to unlocking an exclusive and discerning market. Why does this matter?

Branding 82

Branding Market Marketing Digital Marketing 82

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property.

Hotels 59

Hotels Market Marketing ROI 59

Little Hotelier

OCTOBER 11, 2023

A hotel blog is a dedicated section of your website where your hotel can publish articles designed to inform and/or entertain your target audience. By writing about your hotel, your area and general travel topics, you can sell your property and destination to the world. Will you write hotel marketing blogs?

Hotels 52

Hotels Travel Motels Accommodation 52

Catala Consulting

JANUARY 8, 2024

Introduction Revenue Management Systems (RMS) are the cornerstone of modern hospitality and travel industries. They began to incorporate a broader spectrum of data, including historical booking information, competitor pricing, market trends, and even weather forecasts.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

MediaBoom

FEBRUARY 26, 2024

The global luxury goods market, a highly lucrative sector, is projected to grow significantly, at a CAGR of 4.4%, aiming to reach USD 510.06 If you’re looking to build a luxury brand, understanding this market’s dynamic growth and potential is essential. There has never been a better time to build a luxury brand than this.

Branding 97

Branding Digital Marketing Market Marketing 97

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. It can take time to get everything right and as we can see there’s a lot to be aware of.

Operations 59

Operations Management OTA Hotels 59

Cloudbeds

MAY 8, 2024

Searching for demand patterns for your property is like traveling to the past and then going to the future to forecast how to set up your hotel for success. It also shows what type of guests are staying at your hotel and even what booking channels (direct, online travel agencies (OTAs), etc.) are the most common.

Cancellation 52

Cancellation Revenue Occupancy Revenue Management 52

STAAH

JUNE 6, 2023

Here are 6 reasons highlighting the importance of a hotel booking engine: 1) Increase your Direct Bookings: A hotel booking engine enables guests to book rooms directly through the hotel’s website or mobile app, bypassing the need for third-party travel agents or online travel agencies (OTAs).

Cancellation 72

Cancellation OTA Global Distribution System Revenue 72

Cloudbeds

JUNE 23, 2023

Instant gratification is a significant factor in travelers’ behavior when researching their next trip. The hospitality chatbot’s main goal is to help travelers find solutions no matter where or what device they use. The travel industry is ranked among the top 5 for chatbot applications, accounting for 16% of their use.

Upsell 98

Upsell Services Hotels Target Marketing 98

MediaBoom

NOVEMBER 14, 2023

In fact, more than 75 percent of marketers struggle to track the return on investment for their digital campaigns. With the right numbers, you can determine exactly whether or not the money you invest in your digital marketing strategy is well-spent. And for the majority of brand, that’s exactly what happens.

Cost Per Click 52

Cost Per Click Marketing Strategy Real Estate Business 52

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. It can take time to get everything right and as we can see there’s a lot to be aware of.

Operations 52

Operations Management OTA Hotels 52

SiteMinder

NOVEMBER 14, 2023

Here are a few reasons why: Unbeatable revenue results While the Amenitiz PMS provides a platform that aids in increasing visibility across various online travel agencies through the Amenitiz channel manager, SiteMinder’s platform is designed to ensure that hoteliers achieve the best possible revenue results.

OTA 52

OTA Revenue Management Overbooking 52

MediaBoom

MARCH 15, 2024

Adapt SEO strategy to capture national search traffic effectively. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Incorporate keywords that appeal to travelers seeking accommodations nationwide or globally. Book your free call to discuss your needs. calendly_ cta] 7.

Hotels 88

Hotels Accommodation Target Marketing Business 88