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Best Practices for Data-Driven Marketing

Social Hospitality

And that means businesses no longer only compete with local retailers and the Big Box store on the corner for their fair market share. That makes marketing even more crucial to a company’s long-term survival. Therefore, if you want to make the most of your data-driven marketing strategies, prioritize personalized messaging.

Marketing 162
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Marriott names Carolina Voullieme multi-property director, sales and marketing

Hotel Business

Marriott International has appointed Carolina Voullieme as multi-property director, sales and marketing, overseeing both the Aruba Marriott Resort & Stellaris Casino and the Grand Cayman Marriott Resort.

Sales 52
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Building customer relevance to grow market share

Boutique Hotel News

As a result, properties face the challenge of a dapt ing their strategies to match these changing behaviours. Remaining relevant to guests is key, and those that don’t are at risk of losing market share. How have you adapted your sales and marketing strategy to attract these new segments? .

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Travel Boom Spurs Record Marketing Spending by OTAs in Q1

Hotel Speak

This suggests a heightened focus on capturing market share by Expedia Group. Airbnb, the accommodation rental platform, also increased its marketing spend by 14.2% However, Airbnb’s marketing spend as a percentage of revenue (24%) has dipped slightly compared to the previous year. to $514 million in Q1.

OTA 103
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Amadeus Media Solutions: The Future of Travel Marketing

Amadeus Hospitality

To keep up with these ongoing changes and be able to increase bookings and visitors throughout the year, travel businesses need to implement smart marketing strategies. Fiji Airways used GDS advertising to reverse a late-2023 market share decline, gaining a 1-2 percentage point increase in 2024. Thats where we come in.

Market 52
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12 ways to take your hotel’s social media marketing strategy to the next level

Cloudbeds

No doubt about it: social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Read on to learn more about the importance of social media for hotels, along with 12 social media marketing strategies to try in 2023. What is a social media marketing strategy?

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Key appointments: BWH Hotels, Capstone Hotel Management

Hotel Management

Isha Toora Sadiyya Ismail has been appointed Group Revenue Manager, overseeing performance and grow market share and revenue across the entire Capstone portfolio. Rachelle Parkins Isha Toora takes up the newly created role of Group Marketing Manager, responsible for marketing, media and PR across the Capstone portfolio.