article thumbnail

What is Hotel Revenue Management?

Xotels

Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively? Market Segmentation: The hotel market is intricately segmented, accommodating diverse customer groups, including groups and promotional segments.

article thumbnail

Building customer relevance to grow market share

Boutique Hotel News

As a result, properties face the challenge of a dapt ing their strategies to match these changing behaviours. Remaining relevant to guests is key, and those that don’t are at risk of losing market share. How have you adapted your sales and marketing strategy to attract these new segments? .

article thumbnail

Hotel Marketing Plan & Strategies for 2022 & 2023

Xotels

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Pick the right CMS for you.