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Top Hotel Marketing KPI Recommendations from Hospitality Leaders

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Question for Our Hotel Marketing Expert Panel Beyond ROAS (Return on Ad Spend), which digital marketing KPIs best help hotels track performance and align with their commercial strategy?

KPI 72
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Real Estate Digital Marketing – 12 Tactics to Drive Leads

MediaBoom

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Creativity with storytelling is rewarded with video.

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Evolving Past 'Return On Ad Spend' As the Primary Marketing KPI - By Stephanie Smith

Hotel News Resource

As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. We had an engaging discussion around other KPI's that our organizations lean into to show value in our digital marketing initiatives. Read on for some key takeaways and ideas to get started.

KPI 75
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How To Choose Marketing KPIs

gcommerce

Key Performance Indicators, or KPIs, are the backbone of your hotel’s digital marketing. They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure the success of your marketing efforts. But how do you choose the right marketing KPIs for your hotel?

Market 97
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How Using Hotel Experts Can Boost Your Digital Marketing Efforts

Up Hotel

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. Do I need an all-rounder digital agency? This will be perfect for hotel marketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time.

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Hotel Deals On Paid Search: Sitelink vs. Promo Extensions

gcommerce

In this chart, the listed extension type performed better for a given Key Performance Indicator (KPI), with “Tie” indicating that the difference between extensions types was less than 5%. In both cases, promotion extensions are the clear winner for most KPIs. This is also supported when looking at results by individual deal.

KPI 94
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Maximizing Hotel Revenue: How Software Solutions Drive RevPAR Growth

Fuel Travel

This KPI is a calculus of the total revenue generated per available room over a specific period. Evaluate Your Digital Marketing: Your hotel’s digital marketing efforts should be strategic and specific. Digital marketing is your way to get new, loyal guests that book directly. What is Hotel RevPAR?

Revenue 92