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But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. It’s one of the highest-ROI investments a hotel can make. These five mistakes can quietly eat away at your revenue, even when occupancy looks strong.
But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. It’s one of the highest-ROI investments a hotel can make. These five mistakes can quietly eat away at your revenue, even when occupancy looks strong.
Explore proven hotel marketing strategies for 2025 designed to boost direct bookings, reduce OTA reliance, and maximize revenue through digital and automated channels. This guide will explain how to build a 2025-ready hotel marketing strategy that boosts direct bookings, strengthens guest loyalty, and maximizes revenue from owned channels.
A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property. This enables marketing teams to recoup revenue lost from cart abandonment and increase direct bookings. This extends the ROI of all your channels. What are retargeting ads?
While these numbers look good on reports, they don’t necessarily translate into revenue or guest loyalty. For hotels, this means shifting from vanity metrics to data that reflects real interactions, guest intent, and conversions. However, many hoteliers still rely on vanity metrics—likes, shares, and follower counts—to measure success.
Tools like smart dashboards and AI-powered messaging flows aren’t just simplifying operations—they’re increasing revenue and guest satisfaction by acting on real-time insights. Its purpose is not only to report what happened, but to reveal trends, inefficiencies, and revenue opportunities that would be difficult to detect manually.
Tools like smart dashboards and AI-powered messaging flows aren’t just simplifying operations—they’re increasing revenue and guest satisfaction by acting on real-time insights. Its purpose is not only to report what happened, but to reveal trends, inefficiencies, and revenue opportunities that would be difficult to detect manually.
In this guide, we’ll break down the steps to make your hotel Instagram visible on Google , the SEO techniques that matter most, and how to align it with a broader omnichannel strategy designed to drive direct revenue. Use high-intent keywords in your description Think like a traveler: what are they searching for?
But it does mean one thing: If you’re not there when the scroll turns into intent, you’re invisible. Thousands in revenue? It might start with a TikTok, detour through Instagram Stories, touch down on Google Reviews, and bounce into your DMs before they ever tap “Book Now.” That “mess” isn’t bad. It didn’t just reply—it converted.
Charania added, We have to remain the warm and friendly Canadians we are, referencing a 38-per-cent rise in domestic travel intent. Sales, sales, sales, Charania stressed, while Laport shared Concords revenue contingency strategies in case of downturns. People will travel from Newfoundland to Victoria, he said.
This collaboration enables hotels using Infor HMS to drive incremental revenue and elevate guest personalization by seamlessly integrating Plusgradeâs proven upsell technology into the core guest journey. âTogether, weâre bringing ancillary revenue into the digital core of hotel operations â where it belongs.
The RMS simplifies revenue management by tracking real-time pick-up trends, monitoring competitor rates and receiving data-backed price recommendations for the next 365 days â all automatically updated across all online distribution channels. By adopting Lybra Assistant, hotels can save up to 1,000 hours of manual work per year.
âBrands are craving revitalization, and were rolling out an aggressive roadmap filled with new products and features specifically designed to spark innovation and drive revenue growth.â Whatâs Inside PAR® Engagement: One Unified Flywheel. and kitchen operations tech company QSR Automations LLC, announced their intention to merge.
and kitchen operations tech company QSR Automations LLC, announced their intention to merge. âBrands are craving revitalization, and were rolling out an aggressive roadmap filled with new products and features specifically designed to spark innovation and drive revenue growth.â Whatâs Inside PAR® Engagement: One Unified Flywheel.
âBrands are craving revitalization, and were rolling out an aggressive roadmap filled with new products and features specifically designed to spark innovation and drive revenue growth.â Whatâs Inside PAR® Engagement: One Unified Flywheel. and kitchen operations tech company QSR Automations LLC, announced their intention to merge.
Using hotel technology to execute targeted promotions and upgrade opportunities can give guests a more personalized experience, while setting hoteliers up for a substantial increase in revenue In the world of online gaming, “microtransactions” are available in-game purchases that only cost a small amount of money.
All with the very deliberate intention to make our world safer, together. Positive online reviews from this can boost occupancy rates and revenue. The post Web Exclusive: ROI of keeping employees safe appeared first on hotelbusiness.com. In the end, we all have to be in”it” together.
Platforms like Google Ads, Microsoft Ads, and Bing Ads offer advanced targeting options based on search intent, location, and demographic data, making them essential tools for driving booking conversions. By aligning these tactics, hotels can drive high-quality traffic, increase direct bookings, and achieve sustainable revenue growth.
Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI). These keywords are crucial as they determine who sees your ad and the ad’s intent. Start by listing potential search terms your audience might use and consider the intent behind each keyword.
Embracing AI and intent-based searches By Jael Dugdale, Senior Search Strategist As AI takes center stage at Google Marketing Live 2024, the future of SEO is being reshaped. Google emphasized a shift from specific keywords to user intent, with more complex searches—often five or more words—becoming the norm. We’ll be ready.
Through effective lead generation, you can expand your customer base, increase revenue, and improve ROI. By continuously tweaking and improving your approach based on data-driven insights from A/B testing, you can create a more streamlined and effective process that not only improves brand perception but also generates more revenue.
These strategies blend digital trends, like social media engagement and search optimization, with traditional methods to boost visibility and revenue. An outdated or poorly optimized site can result in user frustration, diminished trust, and lost revenue opportunities. Ready to make every click count?
Understanding how hotel bidding sites work can help independent properties and revenue managers stay competitive, attract new segments, and fill inventory gaps. Risks and Considerations The biggest downside is reduced control over guest profiles and lower visibility into booking intent. What Are Hotel Bidding Sites? despite a slight 0.6%
Therefore, publishing clear information about sustainability programs, policies and other efforts on all revenue channels is imperative. If your hotel ESG targets include energy savings and return on investment (ROI), you might consider: Encouraging guests to reuse their towels and linens before laundering.
The strategy includes understanding keyword intent to match user expectations, organizing keywords into clusters for cohesive topic coverage, and integrating keywords seamlessly into content to enhance readability and SEO value. How can we track local SEO ROI? Can SEO generate real ROI for businesses? Absolutely.
First of all, leverage PPC platforms like Google Ads to reach specific demographics, geographic locations, and even traveler intent. Continuous monitoring and optimization are essential: Track key performance indicators (KPIs) like click-through rates (CTRs), conversion rates, and return on investment (ROI).
Contact Mediaboom; we can help you establish your brand as an authority with content that converts and brings higher ROI! To reach the right customers on the world’s largest search engine, it’s important that you choose the right keyword match type for the user’s search intent. Mediaboom is here to help. Mediaboom is here to help.
If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. It allows for direct engagement with your audience, builds brand loyalty, and can drive traffic, leads and ultimately, revenue. Not all revenue is paid with no strings attached.
Let the Journey Begin On the road to hotel social media ROI, there are many stops along the way. Be intentional with placement–leverage the data and paid media. It allows hotels to win trust and drive not just bookings and incremental revenue, but loyalty and repeat business.
Missed revenue as a result of booking abandonment is certainly one of the largest ongoing challenges for accommodation providers. That means that more than four in five potential guests who have shown intent to book don’t end up following through. What is the greatest challenge that the hotel industry is facing right now?
You also have to make sure it matches user search intent, or it will lead to an increased bounce rate. Without them, you won’t be able to generate substantial revenue—even if you offer quality products, as only 0.63% of people click on the second page. Good scores on these metrics indicate a good user experience.
Attracting 400+ million unique visitors every month, it is one of the most popular destinations on the internet, and unlike other large platforms like Facebook and Google, almost every TripAdvisor visitor has some form of purchase intent. Kevin Domican, Front Office and Revenue Manager Abbey Hotel Roscommon Read more
To get a good return on investment (ROI), you need to define your campaign goals. This will help you target high-intent customers, capture more traffic, and ultimately increase sales and revenue. This will help you target high-intent customers, capture more traffic, and ultimately increase sales and revenue.
Global tourism accounted for over $602 billion in revenue in 2021 (pre-COVID tourism stood at $1.4 Its intention is meant to capture the attention − and, hopefully, dollars − of wealthy, discerning, and selective travelers. Second, it’s highly effective – the ROI (return on investment) for email marketing is remarkable.
RELATED: How Creating Content Builds Relationships and ROI in the Hospitality Industry Why is Relationship Marketing Important for Hotel Sales Pros? Here are a few examples: Stonewall Resort This full-service resort located in the rolling hills of West Virginia needed to attract new group business to close a revenue gap left by the pandemic.
This system provides valuable data-driven insights to help drive revenue, improve guest engagement, and foster long-term relationships, all while supporting your direct booking strategy. Profitroom Profitroom is a powerful marketing automation system that offers unique CRM functionalities.
While you want them to choose your hotel (and ideally book through your website), you should also aim to maximize the performance of your booking channels to generate more revenue at lower acquisition costs. Hotel management must balance direct and indirect channels to secure a steady stream of bookings whilst increasing revenue.
In fact, 82% of organizations with advanced data maturity benefit from positive year-on-year revenue growth. European hoteliers focus more on short-term revenue goals using lower-funnel tactics to deliver quick returns. Most hotels need a short-term approach to get bookings quickly and achieve an immediate ROI.
With PPC campaigns, you can target by location, intent, device, and even travel dates making PPC for hospitality one of the most cost-effective ways to attract bookings. Facebook Ads for travel businesses let you segment by behavior and interests, helping you reach users who have already shown signs of travel intent.
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