eHotelier

AUGUST 20, 2023

A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals.

Hotel Sales 98

Hotel Sales Occupancy Revenue Sales 98

Refine

OCTOBER 9, 2023

From pricing analysis to targeted marketing, from occupancy rates to guest engagement, every hotelier knows that metrics are important – but how do you sort the interesting from the invaluable? What to Do with the Hotel Data?

Target Marketing 105

Target Marketing Occupancy Hotels Market 105

Hotel Management

SEPTEMBER 24, 2024

Over 500 hotel industry leaders have gathered at the Te Pae Christchurch Convention Centre for the third annual AHICE Aotearoa, hosted by HM Magazine and Hotel Council Aotearoa. Since launching in the New Zealand market in 2022, the conference has continued to grow each year. L-R Tony Ryan (Trilogy Hotels), Luke Moran (LA Co.)

Events 147

Events Hotels Target Marketing Accommodation 147

Hotel Management

JULY 19, 2023

TriO Capital will work with funds, developers and real estate owners to unlock value in underperforming hotel assets including through rebrands and refurbishments. TriO is currently preparing to sell one of Ovolo Group’s boutique Sydney hotels, 1888 by Ovolo, to fund continued growth.

Business 189

Business Management Real Estate Target Marketing 189

Inn Quest

MARCH 2, 2023

Hotel management is a complex and challenging task requiring business acumen and customer service skills. This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

STAAH

DECEMBER 12, 2023

Here are 8 smart pricing strategies for hotels to boost revenue and drive more bookings during the holiday season The holiday season marks a period of increased travel, festive cheer, and heightened demand in the hospitality industry. Let’s explore some tips to maximize your hotel’s profitability during this festive period.

Target Marketing 104

Target Marketing Cancellation Forecasting Revenue 104

Hotel Management

JUNE 20, 2024

Seibu Prince Hotels Worldwide Inc, Japan’s largest hotel chain, is on a mission to bring “omotenashi” – Japanese service from the heart – to the rest of the world under a new global identity. Speaking exclusively to HM , Seibu Prince Hotels Worldwide Inc. We have over 100 years history, with 70% of our hotels in Japan.

Resorts 147

Resorts Hotels Target Marketing Tourism 147

Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

STAAH

MAY 20, 2025

A hotel booking engine is more than a plug-in, it’s the digital front door to your hotel. Hotel Booking Engine Key Features: Is Your Current System Holding You Back? Multi-Property Booking Engine: Let guests book rooms across your hotel group from one seamless interface, without leaving your website.

Upsell 52

Upsell OTA Revenue Hotels 52

Hotel Management

DECEMBER 20, 2023

Veriu Group CEO, Zed Sanjana, and developer Tim Gurner are celebrating a successful first six months of Veriu Collingwood, with the apartment hotel garnering strong occupancy and room rates since opening. Tell us a bit about Veriu Collingwood and what makes this hotel particularly unique? It is a mix.

Construction 267

Construction Shopping Pipeline Occupancy 267

Hotel Management

JUNE 27, 2024

“While the two properties have very different target markets, what we share is a recognition of the thriving tourist appeal of the Mornington Peninsula,” said Group General Manager, Craig Dodd. The post Opening soon: The Keith Motel is set to make its Mornington Peninsula debut next month appeared first on Hotel Management.

Motels 130

Motels Target Marketing General Manager Shopping 130

STAAH

OCTOBER 22, 2024

Hotel gift vouchers can be a great tool for driving consistent revenue, no matter the season. While they may peak during the holidays, many hotels are missing out on their potential for year-round sales. 5 Effective Strategies to Drive Hotel Gift Voucher Sales All Year 1. Interested in boosting your hotel’s voucher system?

Sales 107

Sales Consumer Target Marketing Email Marketing 107

SiteMinder

AUGUST 1, 2024

What is a hotel business plan? A hotel business plan is a comprehensive document that outlines your hotel’s goals, strategies, and financial projections. It serves as a roadmap for your hotel’s success, helping you attract investors, secure funding, and make informed decisions about your operations.

Business 95

Business Revenue Hotels Occupancy 95

Little Hotelier

JANUARY 19, 2025

The rack rate is the standard, undiscounted price for a hotel room. In this article, well discuss the definition of rack rates for hotels, what factors should determine pricing, and what software is available to support these decisions and implications of pricing higher or lower than the competition. What is rack rate?

Rack Rate 52

Rack Rate OTA Revenue Hotels 52

Demand Calendar

APRIL 3, 2023

According to an article by STAAH, a New Zealand-based technology company specializing in cloud-based channel management and booking engine for accommodation providers, no set formula for an optimal distribution mix applies to all hotels. Achieving the optimal distribution mix for a hotel is a complex task.

Target Marketing 98

Target Marketing Accommodation Services Management 98

STAAH

OCTOBER 15, 2024

The right software is a game-changer for hotel success, shaping everything from operational efficiency to guest satisfaction. As technology continues to advance, hotels have transformed the way they manage daily tasks and interact with guests. Let’s take a look at some essential software solutions every hotel should consider.

Operations 108

Operations Overbooking OTA Revenue 108

eTourism

APRIL 14, 2016

Ever wonder who's really accessing your website? Google Analytics gives you access to a wealth of demographic data that can give you some valuable insights on the guests behind all those anonymous clicks. In today's blog, you'll discover how to tap into t

Target Marketing 52

Target Marketing Market Marketing Hotel Marketing 52

Hotel Management

AUGUST 8, 2024

ATEC also recommends an additional budget of AU$5 million per annum be allocated to Tourism Australia to undertake promotional activities encouraging WHM to travel and work across Australia, and that targeted marketing efforts are implemented to promote regional dispersion of WHMs.

Tourism 130

Tourism Hospitality Target Marketing Business 130

SiteMinder

MARCH 17, 2025

What is a hotel director? A hotel director oversees the daily operations of a hotel, ensuring everything runs efficiently while delivering a high standard of guest service. The title can varysome properties use terms like hotel manager, lodging manager, or director of hospitalitybut the core responsibilities remain the same.

Hotels 52

Hotels Revenue Management Revenue Operations 52

Belza

NOVEMBER 30, 2024

Turning Gen Z Trends into Room Revenue; Boosting Hotel Performance with Targeted Marketing Campaigns | Hotel Marketing

Hotel Marketing 52

Hotel Marketing Revenue Market Marketing 52

Social Tables

SEPTEMBER 7, 2017

Hotel advertisements should be an important part of any hotel’s digital marketing plan. Ads can drive targeted traffic to your hotel website, run specials during the slow season, and amplify your brand awareness. Hotel advertisements can drive site traffic, push specials, and amplify your brand.

Target Marketing 60

Target Marketing Hotels Digital Marketing Market 60

MEWS

NOVEMBER 28, 2024

What is a hotel business plan A hotel business plan is a roadmap outlining specific goals and the strategies to achieve them. It includes financial targets, marketing strategies, and a clear direction for your hotel's profitability and viability.

Business 52

Business Target Marketing Marketing Strategy Hotels 52

SiteMinder

SEPTEMBER 22, 2024

What is a hotel subscription? A hotel subscription is a service that allows guests to pay a recurring fee—typically monthly or annually—in exchange for ongoing benefits like room access, discounts, or special perks. Table of contents Why should hotels consider subscription plans?

Hotels 96

Hotels Revenue Services Target Marketing 96

Hotel Business

MAY 6, 2025

Real estate investor, developer and manager Caliber has entered into a development rights agreement with an affiliate of Hyatt Hotels Corporation to develop 15 new Hyatt Studios hotels in the U.S. The second hotel within the agreement will be in Scottsdale, AZ and is expected to break ground in the second quarter of 2026.

Market 64

Market Marketing Real Estate Construction 64

Lure Agency

MARCH 24, 2023

Working Collaborative Group Gatherings: A New Segment is Being Defined for Hotels The concept of a hybrid workstyle is revolutionizing businesses and salespeople. What Working Collaborative Group Gatherings Means for Hotels What is it? Relationship Marketing Fills a Better Funnel Why should hotel salespeople care?

Hiring 116

Hiring Ancillary Revenue Hotels Business 116

Hotel Business

JANUARY 15, 2025

We often see management companies investing heavily in front-of-house technology to enhance the guest experience and drive repeat business and revenues, Henrik Shimony, cofounder/ CEO, Reeco, and a former hotelier, told Hotel Business in an exclusive interview. In todays competitive market, Reeco is essential.

Operations 59

Operations Resorts Hospitality Management 59

STAAH

DECEMBER 18, 2023

8 Essential reasons to Optimize your Hotel’s Booking Engine A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. It plays a key role in the overall success of a hotel’s operations. These top Hospitality Trends can help you prepare for your hotel marketing strategy.

Hospitality 98

Hospitality Target Marketing Occupancy Hotel Sales 98

Hotel Speak

MARCH 14, 2024

In the ever-evolving landscape of luxury hospitality, even established hotels must consider strategic rebranding to stay relevant and attract discerning guests. This process transcends a simple logo refresh; it’s a holistic transformation of the hotel’s identity, image, and guest experience. Who is the Ideal Guest?

Branding 104

Branding Hotels Target Marketing Email Marketing 104

Hotelogix

APRIL 24, 2025

In the hotel business, repeat guests are gold. That’s why loyalty programs have become a cornerstone strategy for independent hotels, boutique properties , and growing chains alike. According to a Cornell University study, hotel guests enrolled in a loyalty program increased their booking frequency by over 50%.

OTA 52

OTA Upsell Hotels Target Marketing 52

SiteMinder

NOVEMBER 18, 2024

What is hotel ROI? Hotel ROI means return on investment, which evaluates how much money you are getting out compared to what you put in. What is a good return on investment for a hotel? Average return on hotel investment It’s agreed upon within the industry that 6-12% is a reasonable return on hotel investment.

ROI 96

ROI Revenue Management Revenue Hotels 96

Hotel Business

AUGUST 11, 2023

According to Marriott, the new-build concept will consist of 124 keys and “is perfect for secondary and suburban markets with a concentration of class B multifamily.” ” The company said it already has 1,800 target markets identified in the U.S. and Canada.

Branding 98

Branding Target Marketing Closing Revenue 98

Hotel Speak

MAY 14, 2025

To navigate these complexities, hotels are increasingly turning to data analytics. By utilizing the power of data, hotels can anticipate demand surges, optimize maintenance operations and enhance the guest experience. Also Read: Is Your Hotel Ready for the Peak Season? Booking Behavior : Frequency, channels, lead times.

Management 50

Management Forecasting Occupancy Services 50

Revinate

JULY 24, 2024

The Arca in Hong Kong used unified customer profiles that included all spending behaviors to implement targeted marketing campaigns, resulting in a revenue lift of HK$ 1.6M (over $200k USD) and an average revenue of HK$117k (nearly [.] The post How to activate different data sources for hotel revenue appeared first on Revinate.

Revenue 52

Revenue Target Marketing Hotels Market 52

SiteMinder

SEPTEMBER 26, 2022

Some differences between hotel guests are obvious, and others are as small as their booking channel preferences or tendency to spend additional money on-site. Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. What is hotel market segmentation?

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Boutique Hotel News

MARCH 3, 2023

BHN meets JS Anand, founder and CEO of LEVA Hotels, to learn more about the boutique hospitality company, target markets for expansion , and challenges entering the African market. The post GIOHIS 2023: JS Anand, LEVA Hotels appeared first on Boutique Hotel News.

Target Marketing 52

Target Marketing Hotels Market Marketing 52

SiteMinder

APRIL 11, 2024

Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations. Medium sized hotel brands can grow a significant revenue stream by promoting their Airbnb listings , considering how popular the platform is among travellers. Diverse demographics.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Hotelogix

SEPTEMBER 12, 2024

In the age of digital transformation, top hotel review websites have become crucial in shaping the reputation and success of hotels worldwide. These platforms provide travelers with insights into the services, amenities, and experiences hotels offer, making them pivotal in the decision-making process for accommodations. 

Hotels 84

Hotels Services Management Accommodation 84