Hotel Business

MAY 17, 2023

Povinelli, who has been with Marriott since its acquisition of Starwood Hotels in September 2016, will lead the company’s overall marketing strategy, as well as the end-to-end guest experience for Marriott’s 22 premium, select- and longer-stay brands. Marriott International Inc. and London.

Branding 100

Branding Market Marketing Marketing Strategy 100

MediaBoom

JUNE 15, 2023

Thanks to location-based advertising, businesses can deliver personalized and relevant ads to potential customers based on their location. What is Location-based advertising? This type of advertising enables businesses to target potential customers with customized messaging and promotions based on their current or past locations.

Shopping 87

Shopping Consumer Retail Business 87

SiteMinder

OCTOBER 24, 2022

In a competitive environment like the hotel industry, there’s an art and a science to ensuring your business is found, noticed, and booked by travellers instead of your closest competitors. In this blog, we’ll explore the key role of advertising in bringing your hotel success, and how you can make your advertising strategy the best it can be.

Hotels 72

Hotels Travel Branding Business 72

Travelboom Marketing

FEBRUARY 16, 2024

Hiring a digital marketing agency can breathe new life into a hotel’s online presence and create a partnership that lays the groundwork for long-term success. How To Find a Digital Marketing Agency Keeping your company’s needs in mind, research digital marketing agencies online to find a partner who offers the services you need.

Digital Marketing 52

Digital Marketing Market Marketing Hiring 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. However, modern travelers prioritize the experience they’ll have when booking a hotel.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

Amadeus Hospitality

FEBRUARY 20, 2023

The Basics of GDS Advertising for Hotels Hoteliers that sell available rooms on global distribution systems (GDSs), the leading booking channel for travel agents, can take additional actions to better showcase their offerings across platforms. What is hotel GDS advertising? Why should hotels advertise on the GDS?

Global Distribution System 52

Global Distribution System Hotels Shopping Travel 52

Boutique Hotel News

FEBRUARY 17, 2023

Its content verification services allows hotel owners, management companies, chain and independent hotels monitor and amend descriptive content, amenities and photos of advertised properties across multiple channels. Some notable hotel brands which the company has worked with includes Graduate Hotels and Viceroy Hotel Group.

Global Distribution System 52

Global Distribution System OTA Operations Travel 52

Hotel Business

FEBRUARY 28, 2023

Before that, he spent 14 years with Meliá Hotels International, most recently as VP, global brand strategy, where he led the strategic vision of the company’s entire brand portfolio, driving performance through optimization of the customer journey.

Market 97

Market Marketing Digital Marketing Resorts 97

Travelboom Marketing

APRIL 29, 2024

Finding creative marketing ideas for hotels to attract guests is easier with the help of influencers who offer new perspectives and fresh content. For independent hotels and boutiques with limited staff, influencers can help fill in gaps and provide the authentic content social audiences crave. Why Should Hotels Work With Influencers?

Market 52

Market Marketing Hotels Branding 52

gcommerce

JANUARY 24, 2024

If you're like most hotels, it's a fraction of the amount you are spending on the other channels. We can assume that these multi-billion dollar companies with bottomless advertising budgets know what they're doing. Individual hotels with limited budgets should learn from them and put more weight on marketing on metasearch channels.

Market 52

Market Marketing Revenue OTA 52

Travelboom Marketing

JANUARY 18, 2023

January 19, 2023 — TravelBoom, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, announces the hiring of new talent amid a period of growth for the agency. Doute joins TravelBoom with more than 35 years of advertising and marketing experience. Myrtle Beach, S.C.,

Hiring 52

Hiring Digital Marketing Market Marketing 52

BCV

MARCH 15, 2022

BCV is proud to have two Social Media Campaigns recognized among the best work from top hospitality brands and agencies recognized for creativity and innovation in advertising, digital marketing, and public relations. This year, the HSMAI Adrian Awards focused on Recovery Campaigns that succeeded in spite of the pandemic.

Cost Per Click 52

Cost Per Click Digital Marketing Travel Market 52

Amadeus Hospitality

JULY 6, 2023

As a result of strategic media campaigns powered by Amadeus Media solutions, direct bookings at the luxury Toronto hotel achieved an 82% increase in direct booking revenue year-over-year. Building and launching a media campaign with Amadeus made perfect sense as they are our tried and tested experts in hospitality, tech and advertising.

Revenue 40

Revenue Average Daily Rate OTA Display Ads 40

Amadeus Hospitality

MAY 2, 2024

In early 2024, Quest Apartment Hotels, a leading provider of serviced apartments in Australasia and the United Kingdom, announced an extended partnership with Amadeus to enhance the brand’s online presence, better connect with audiences across the region, and increase revenue.

Hospitality 52

Hospitality Display Ads Travel Business 52

Up Hotel

SEPTEMBER 7, 2021

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. It can be filled with lots of daunting questions on the road to finding the right agency to partner with. Do I need an all-rounder digital agency? That’s hotel marketing 101!

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

Cloudbeds

MAY 15, 2024

Rate parity is a common practice in hotel revenue management. On the one hand, it makes it easier for hotels to manage their pricing strategy, preventing dumping and price wars. Rate parity is the practice of keeping the publicly available rates of your hotel rooms the same across all distribution channels, including your website.

OTA 52

OTA Hotels Revenue Management Revenue 52

gcommerce

APRIL 12, 2023

Over the past 20+ years Google paid search has become an almost guaranteed budget line item for pretty much every business that is looking to advertise, reach customers, and drive revenue. Chances are, your hotel has been a loyal customer of this ad type for years. How are Google Hotel Ads Different Than Google Paid Search Ads?

OTA 52

OTA Hotels Digital Marketing Revenue 52

eZee Absolute

NOVEMBER 16, 2023

So, it’s time to talk about what this means for your hotel business. Does Your Hotel Have to Be CPRA Compliant? How does the CPRA affect hotel businesses? How does the CPRA affect hotel businesses? Does Your Hotel Have to Be CPRA Compliant? How does the CPRA affect hotel businesses?

Consumer 98

Consumer Hotels Intent Business 98

Amadeus Hospitality

DECEMBER 21, 2023

Taylor Swift demonstrated the impact that cultural experiences can have on driving air and hotel bookings as she smashed records in the music industry. Large-scale sporting events such as France’s Rugby World Cup substantially impacted hotel occupancies. 2023 has taken our world and our industry to places we’ve never been before.

Travel 97

Travel Occupancy Average Daily Rate Global Distribution System 97

Xotels

AUGUST 15, 2022

Did you make your new hotel budget already or are you right in the middle? Now is the time to take action to build your hotel budget plan! Now is the time to take action to build your hotel budget plan! Hotel Budgets: Where it All Starts… The basis of the target or budget lies in a detailed demand calendar.

Hotels 59

Hotels Market Marketing ROI 59

Hotelogix

NOVEMBER 30, 2023

Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. OTAs are online platforms or websites that sell hotel rooms to customers. For guests, they are like the ultimate platform to look at multiple options, compare rates, read reviews, see hotels’ online scores, etc.,

OTA 59

OTA Hotels Online Sales Market 59

Hotel Business

JANUARY 24, 2023

She spent the last 18 years as chief marketing officer of Best Western, where she directed all marketing and commercial strategies, overseeing the brand’s loyalty program, digital transformation, advertising, public relations, e-commerce and consumer and distribution partnerships, and hotelier support marketing including regional coop marketing.

Market 52

Market Marketing B2B Marketing Strategy 52

Little Hotelier

DECEMBER 4, 2023

It’s been 2 years since Ma Lae Lay Beach House opened its beautiful boutique hotel with four cozy villas nestled along the pristine shores of Thung Wua Laen Beach in Pathio district, Chumphon province. Investing in a hotel management system to manage the four villas is a strategic decision that helps improve performance and efficiency.

Email Marketing 52

Email Marketing Accommodation OTA Shopping 52

Travel Media Group

MARCH 20, 2019

On this special edition of Suite Spot, we host our first remote guest Pat Kobela, Regional Director of Sales at Chartwell Hotels. Ryan Embree interviews Pat as she shares some insights and best practices from her years of experience in the hotel industry. I'm your host, Ryan Embree. Thank you everyone for listening to the Suite Spot.

Market 52

Market Marketing Tourism Marketing Strategy 52

Hotel Business

JANUARY 10, 2024

This month, G6 Hospitality will launch a new version of its training program, “The Room Next Door,” which the company developed to help hotel teams identify the signs of human trafficking in the lodging industry. G6 was an inaugural donor to the AHLA Foundation “No Room for Trafficking” (NRFT) Survivor Fund.

Casinos 59

Casinos Hospitality Motels Services 59

Hotel Business

MAY 8, 2023

For the Stay platform, the new Every Job Makes the Stay campaign will bring a new perspective to hotel employee marketing by shining a light on the men and women who make the stay, showcasing the jobs, the people, and—most importantly—the impact and joy that hospitality jobs offer, according to the company.

Branding 59

Branding Hiring Hospitality Market 59

Amadeus Hospitality

APRIL 23, 2024

Here are 5 signs a hotel tech stack is outdated, along with tips on which state-of-the-art solutions to consider instead. Hoteliers can create additional revenue streams during the booking process by monetizing all aspects of a hotel – spa, pool, bike share program, dining, etc.

Upsell 52

Upsell Global Distribution System Hotels Shopping 52

Cloudbeds

FEBRUARY 15, 2023

It seems like a simple metric most hotel managers would know off the top of their head, but it’s a bit more complicated. Also known as customer acquisition cost (CAC), guest acquisition cost is the average amount of money a hotel spends to entice travelers to make bookings. Each of these touchpoints can come with costs to your hotel.

OTA 52

OTA Cost Per Click Revenue Market 52

Amadeus Hospitality

NOVEMBER 28, 2023

Don’t forget to market the same offers on third party channels you know leisure travelers use, such as social media, metasearch , online travel agencies, and more to maximize bookings. On the travel agency side, who are your top customers? Win RFP season – starting now We’re in a critical time of year for hotels.

Sales 52

Sales Hotel Sales Cancellation Events 52

Lure Agency

OCTOBER 16, 2022

Here at Lure Agency, we look at both the Science (data) and Soul (creativity). Lure Agency’s Science and Soul Marketing Assessment The Science (Part 1) Photo by Julia Koblitz on Unsplash Identifying the “nuts and bolts” of your digital marketing is what we consider the Science. We look forward to meeting you!

Digital Marketing 52

Digital Marketing Market Marketing Business 52

Travelboom Marketing

APRIL 29, 2024

The study surveyed more than 50 hoteliers operating a variety of transient hotels, resorts, bed and breakfasts, and independent boutique properties. Rising Cost of Commissions Two-thirds of those surveyed agreed that online travel agency (OTA) competition is a top challenge. Respondents chimed in from across the U.S.,

OTA 52

OTA Travel Hiring Market 52

MediaBoom

MARCH 23, 2023

With lead generation for hotels, you can pinpoint a target audience who would likely stay at your hotel. The hotel industry is one of the most profitable segments in hospitality , with over $1.2 This is the main reason why hotels need to up their game with digital marketing. trillion in revenue.

Digital Marketing 52

Digital Marketing Hotels Market Marketing 52

Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. In the hotel industry, this encompasses expenses on advertising, promotional activities, staff salaries, and technology costs associated with marketing.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

BCV

JANUARY 31, 2022

However, there is one fundamental opportunity for hotel social media. It has traditionally been charged with inspiring and educating–with hotel brands hoping that would lead to bookings. Because of their behavior and previous interest in organic content, a paid program knows when a hotel or resort has something to offer to them.

Hospitality 52

Hospitality Consumer Branding Travel 52

Up Hotel

DECEMBER 13, 2022

Social media is a powerful tool for hotels and hospitality businesses to reach their target audiences, build relationships with customers, increase brand awareness, and drive more direct bookings. Hotels can use social media platforms such as Facebook, Twitter, Instagram or Tik Tok to connect with guests before they arrive at the hotel.

Hospitality 52

Hospitality Digital Marketing Marketing Strategy Hotels 52

MediaBoom

AUGUST 15, 2023

Hotel search engine marketing is an important way to increase online visibility, considering that 83 percent of hotel bookings come from search engines. What is hotel search engine marketing? Search engine marketing for hotels requires building a campaign to increase your SERP position. Those pages can boost your rank.

Market 83

Market Marketing Hotels Cost Per Click 83

MediaBoom

FEBRUARY 22, 2024

The way in which we position premium brands in this hyper-competitive marketplace is highly-dependent on the sector, some of which include: Hospitality: High-end hotels and fine-dining establishments. Segmenting the Luxury Market As with any field, the luxury market offers niche sectors with differentiating social markets.

Branding 83

Branding Market Marketing Digital Marketing 83