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Houston TX, January 15, 2025 Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed. OTAs increase their bids on branded searches when they know they can offer travelers the best price. The increased cost is driven by competition.
Listing your property on online travel agency (OTA) channels increases visibility and revenue—but it comes at a cost. And if you’re managing OTA bookings manually, it can cost you even more. Manually consolidating data between your property management system (PMS) and OTA channels is inefficient and prone to error.
At the 2025 HSMAI Commercial Strategic Conference, leaders from Crescent Hotels, Expedia Group, and Booking.com highlighted how OTAs offer not just distribution, but data-driven insights, technology tools, and strategic partnerships that can significantly enhance hotel performance and guest engagement in the age of AI.
Advanced Strategies to Maximize Revenue a. Dynamic Pricing: Real-Time Revenue Optimization c. GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs).
By Eric Alister It goes without saying that Artificial Intelligence (AI) has unveiled to hotel and online-travel agency (OTA) brands the hidden powers of customer data collection for increasing operational efficiency and revenue.
In the competitive world of hospitality, having a strong sales strategy is key to ensuring your hotel's success. The right sales tactics can help increase revenue, boost occupancy rates , and ensure guests have a positive experience. While OTAs help bring in new customers, relying too heavily on them can hurt your bottom line.
Studies show that hotels lose up to 20% of their annual revenue to chargebacks caused by guest disputes, unclear cancellation policies, and OTA-related miscommunication. For hoteliers, this doesn’t just mean lost revenue—it also leads to operational inefficiencies and added pressure on staff.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels across India over the past year.
This seamless integration has not only minimized errors and enhanced booking accuracy but also played a pivotal role in driving revenue growth for the hotel chain, positioning it for continued success in a competitive market. By integrating STAAH’s Channel Manager, Black Rock Hotels has effectively solved this problem.
Key takeaways Secondary OTAs undercut rates: Small, non-major OTAs often list hotel rooms below official direct or OTA rates, leading to widespread rate disparities. OTA member rates undermine parity: Programs like Expediaâs âOne Keyâ offer member-exclusive rates that may undercut a hotelâs best available rate.
India’s The Citi Residenci Hotels boosts bookings, efficiency and guest experience with STAAH’s smart hospitality solutions. With a growing footprint across West Bengal, The Citi Residenci Hotels has emerged as a leading name in regional hospitality, offering modern comforts, efficient service and local charm across its properties.
The hospitality industry is evolving faster than ever, driven by rising guest expectations and technological advancements. Gone are the days of dealing with multiple systems for reservations, revenue management, and guest engagement. Spreadsheets for revenue tracking. Identify upselling opportunities to boost revenue.
And what do hotels need to do to protect their visibility and revenue? The DMA currently identifies 24 core platform services as Gatekeepers, with Google a key player, alongside online travel agency (OTA), Booking.com, designated in May 2024. And its impact on hotel marketing is being discussed in all corners of the world.
This mega-event is not just a spiritual confluence but also a catalyst for significant economic activity, providing a golden opportunity for the hospitality industry. billion) in economic activity, with a significant portion benefiting the hospitality and tourism sectors. For 2025, the scale is even grander.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels in key tourism destinations across Southeast Asia, including Malaysia, Vietnam, Singapore, Indonesia, Thailand and Philippines, over the past year.
Managing bookings across multiple channels has become a core part of running a successful hospitality business. It can directly impact revenue, guest satisfaction, and your ability to scale. Delays can lead to double bookings or lost revenue. Choosing the best channel manager isn't just about convenience.
Under Alix Boulnois leadership, the company is future-proofing hospitality at every touchpoint. Skift Take: Accor is proving that digital transformation isnt just about technology its a shift in mindset, driven by agility, culture, and customer obsession. Read the Complete Story On Skift
Extended stays are transforming the way that travellers and travel companies view the hospitality landscape. For operators managing furnished apartments, aparthotels, or extended-stay inventory, this shift represents a significant revenue opportunity. What is the opportunity around extended-stay revenue?
The podcast space is booming, and hospitality is no exception. No matter what role or interest you have in hospitality, there’s a podcast for you. Read on to discover 36 of the top hospitality podcasts to listen to in 2025. All in the Industry is for those interested in the inner workings of the hospitality industry.
As a result revenue was missed and the guest experience in bookings was below par. With STAAHs Channel Manager , the team gained a single command centre to manage rates, inventory, and availability across all online travel agents (OTAs). Manual update of rates and availability across multiple channels was error-prone and inconsistent.
As guest expectations and booking trends evolved, Guy wanted a smarter, faster, and more responsive way to manage availability and rates across online travel agents (OTAs) — and something that didn’t make them feel stuck in the past. Cove Bay Hotel’s distribution and revenue management strategy is now driven by insights provided by STAAH. “In
As the hospitality industry continues to evolve, staying ahead of emerging trends is essential for hotels aiming to attract and retain guests. This blog explores the trends shaping the hospitality landscape in 2025, offering insights for hoteliers to remain competitive. Key Trends for Hospitality in 2025 1.
The global hospitality industry is projected to reach $4.7 trillion by 2028, with online travel agencies (OTAs) like Booking.com contributing a significant chunk to hotel bookings – accounting for nearly 40% of all online hotel reservations in some regions (Statista, 2023).
According to PwC, 70% of consumers now expect companies to offer self-service options, and the travel and hospitality sector ranks among the top industries adopting AI to meet this demand. But automation in hospitality isn’t just about speed. What Is Automated Customer Service in Hospitality? Let’s check it out!
A recent study by Agilysys, a leading global provider of hospitality software solutions and services, has revealed a surprising trend in the APAC hospitality industry: high guest satisfaction doesn’t necessarily translate into repeat business. Despite positive experiences, many travellers are not returning to hotels they’ve enjoyed.
The hospitality industry is evolving rapidly, and guest expectations are rising just as fast. This is where AI agents in the hospitality industry come into play. What are AI Agents in the Hospitality Industry? How Do AI Assistants Boost Direct Bookings and Revenue? Let’s break down the key ways AI drives direct revenue.
When award-winning boutique hotel Skky Hotel in Whitehorse, Canada, partnered with hospitality consultancy Four Sides to rethink its tech stack, the goal was clear: simplify operations and cut unnecessary costs – without sacrificing guest experience or revenue. for OTA, and $10 for GDS.
Established in 1990, The Samilton Hotel revolutionized Kolkata’s hospitality landscape by offering a pioneering concept: a fully air-conditioned, three-star boutique hotel. This led to the team having to frequently make manual updates to prices across online travel agents (OTAs) to avoid issues with these key partners.
The guest review score is a critical KPI for accommodation providers, influencing everything from OTA visibility to guest trust. So when Booking.com announced a major update to how these scores are calculated, the hospitality industry understandably had questions. Do stricter cancellation policies impact revenue? It depends.
supercharges direct bookings and guest engagement with generative AI Images by Sabre Sabre Hospitality today announced the latest advancements in SynXis Concierge.AI that expands AI capabilities into SynXis Booking Engine. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex Sabre’s SynXis Concierge.AI
âFor independent operators, loyalty has historically meant handing over guests and revenue to third-party platforms,â said John Sutton, Founder and CEO of Journey. âFor independent operators, loyalty has historically meant handing over guests and revenue to third-party platforms,â said John Sutton, Founder and CEO of Journey.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels across United Kingdom, Middle East and Sri Lanka, over the past year. ”
By combining Duetto’s robust revenue data with THN’s powerful direct booking platform, hotels can now deliver highly personalized and timely offers to potential guests, driving conversion and maximizing revenue,” said John Lingos-Webb, VP of Global Partnerships & Alliances at Duetto.
Plus, dont forget to promote them through your website, OTAs, and social media platforms well ahead of the festival to drive bookings and create buzz. Seamless Integration : Connect effortlessly with OTAs and payment gateways for smooth transactions. Songkran is not just a festivalits an opportunity to shine as a hospitality leader.
In today’s fast-paced hospitality world, a clunky Property Management System (PMS) can quietly kill hotel operations. But here’s the good news: a streamlined, intuitive PMS UX can turn hotel operations around—boosting staff productivity, enhancing guest satisfaction , and improving hotel revenue management.
Established in 2016, RevenYou is a specialist consultancy firm supporting accommodation businesses across Australia, New Zealand, and the Pacific with revenue management, sales, marketing, and systems integration. Luckily RevenYou has a track record of making these problems disappear, with the help of best-in-class technology like SiteMinder.
Cloudbeds, a leading hospitality software platform, has published a new report, âThe Signals Behind Hotel AI Recommendationsâ , shedding light on how hotels are ranked and surfaced in these generative AI search environments. Branded hotels dominate AI results 2 out of 3 hotel recommendations by AI are branded or part of a major group.
Hospitable sends professional, branded messages to prompt deposit payments, issue reminders, and confirm the depositâs release, keeping the guest experience clear and consistent without adding extra work for hosts. This verification is built into the deposit flow, so hosts donât need to chase guests or use separate screening tools.
EBITDAR formula explained One way to calculate EBITDAR is first to determine earnings by subtracting all expenses from revenue and then adding back five cost categories. EBITDAR is calculated using details from the income statement, which presents a company’s revenues and operating expenses over a specific period.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels across the Oceania region, including New Zealand, Australia and the Pacific Islands.
One year on from the launch of Trilogy Hotels, the independent management company is rounding out 2024 with 13 hotels under management totalling over 2,500 rooms and overseeing $165 million in revenue. They position a hotel asset and provide a platform to drive a distribution strategy and revenue lines. We’re not.
In this context, SABA Hospitality stands out as a leading provider of innovative technology that empowers hospitality businesses to achieve operational excellence and drive sustainable growth. This not only streamlines the ordering process but also increases revenue opportunities for hotels by encouraging upselling and cross-selling.
Originally published on Hospitality Net By Mirja Sickel, Vice President, Hospitality Distribution, Amadeus When you dream about your next big adventure, what transforms that daydream into action? Whether it’s a preferred floor, a scenic view or a special service, these extras present real revenue opportunities for hotels.
Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. This enables marketing teams to recoup revenue lost from cart abandonment and increase direct bookings. Instead of paying commissions to OTAs, hotels can redirect this budget into their own digital marketing strategies.
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