Remove Hospitality Remove OTA Remove Revenue
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The hidden cost of rate disparity: OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC)

Hotel Speak

Houston TX, January 15, 2025 Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed. OTAs increase their bids on branded searches when they know they can offer travelers the best price. The increased cost is driven by competition.

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How to Manage OTA Bookings and Commissions Profitably

Webrezpro

Listing your property on online travel agency (OTA) channels increases visibility and revenue—but it comes at a cost. And if you’re managing OTA bookings manually, it can cost you even more. Manually consolidating data between your property management system (PMS) and OTA channels is inefficient and prone to error.

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Beyond bookings: How OTAs became strategic partners for hotels

Hospitality Today

At the 2025 HSMAI Commercial Strategic Conference, leaders from Crescent Hotels, Expedia Group, and Booking.com highlighted how OTAs offer not just distribution, but data-driven insights, technology tools, and strategic partnerships that can significantly enhance hotel performance and guest engagement in the age of AI.

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Maximizing Hotel Revenue: Advanced Channel Manager Strategies for 2025

STAAH

Advanced Strategies to Maximize Revenue a. Dynamic Pricing: Real-Time Revenue Optimization c. GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs).

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Hotels and OTAs are putting their customer data to good use

Hotelier Magazine

By Eric Alister It goes without saying that Artificial Intelligence (AI) has unveiled to hotel and online-travel agency (OTA) brands the hidden powers of customer data collection for increasing operational efficiency and revenue.

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Effective Hotel Sales Strategies to Increase Revenue

Hotelogix

In the competitive world of hospitality, having a strong sales strategy is key to ensuring your hotel's success. The right sales tactics can help increase revenue, boost occupancy rates , and ensure guests have a positive experience. While OTAs help bring in new customers, relying too heavily on them can hurt your bottom line.

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Hotel Chargebacks Explained: Fight Disputes & Save Revenue

Hotelogix

Studies show that hotels lose up to 20% of their annual revenue to chargebacks caused by guest disputes, unclear cancellation policies, and OTA-related miscommunication. For hoteliers, this doesn’t just mean lost revenue—it also leads to operational inefficiencies and added pressure on staff.

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