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Decoding Hotel Demand: Mastering Hotel Seasonality for Profit

Demand Calendar

The forecasted demand for overnight accommodation at the destination is the most important KPI for hotels to understand. Each demand strength has specific characteristics and potential actions to maximize the total revenue. Let's take a closer look.

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Hotels and OTAs are putting their customer data to good use

Hotelier Magazine

From improving personalized guest experiences to optimizing pricing, improving marketing efforts and enabling more accurate forecasting and better strategic planning, AI has proven time and time again that the more customer data you collect, the more valuable customer insights you will unlock. But thats not where the story ends.

OTA 52
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8 Revenue Management Trends that Define 2025 & Beyond

Hotel Speak

Revenue management relies heavily on core principles such as data collection and forecasting. Forecasting: Using historical data and market trends to predict future demand and optimise pricing accordingly. are valuable for staying informed about our industry, its essential not to skim over the basics.

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Master Pick-up Analytics: Learn Why & How They Elevate Your Hotel

Refine

Pick-up analytics are essential for hotels to forecast demand, optimize pricing strategies, manage inventory, marketing, and improve revenue management. In this article, we will dive into the world of Pick-up Analytics. You will learn what Pick-up Analytics is and how to use it to help your hotel optimize performance.

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Before, During, and After: The Complete Guide to Event Engagement

Social Tables

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. This stage plays a key role in event planning, forecasting, marketing strategy , and audience growth. Post-event engagement.

Events 176
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Hotel RevPAR Formula: Measure Performance in 2025

Hotelogix

This figure becomes the foundation for performance analysis and forecasting. This KPI is essential for owners and investors tracking ROI. This is calculated by multiplying the total number of sellable rooms by the number of days in a selected period. 👉 Read Also - Hotel Loyalty Program Benefits for Growth 8.

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Hotel metrics: How to measure performance in the hotel industry

SiteMinder

It offers insights into room demand and helps in forecasting. Improving hotel KPIs Hotel KPIs help you evaluate whether your strategy is working and also give your whole team something to focus on and drive towards on a day-to-day basis.