Sat.Aug 15, 2020 - Fri.Aug 21, 2020

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Leadership in Times of Change

Anthony Cole Training

As a leader, have you ever wondered why your salespeople don't adapt to and follow the new guidelines you have established? Often, managers focus their energy on defining procedures and identifying expectations during times of change. However, they fail to understand the impact and personal needs of the employees that are responsible for following these new requirements.

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How to Talk to Your Sales Force About Attitude

Anthony Iannarino

So much success in sales (and leadership) is the result of several intangibles, character traits, and attributes outside of skills. One of the reasons we work so hard to teach, train, and develop salespeople around skills is because they are easier than improving the intangibles, and most sales managers and sales leaders lack a competency model that includes what I called, “Mindset,” in The Only Sales Guide You’ll Ever Need.

Sales 124
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5 Key Elements in Creating a Strong Hotel Brand Identity

eTourism

On the surface, your brand identity is how you carefully present your business and its overall purpose, but underneath, it's how you make your customers feel - both initially and consistently.

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Content that Will Drive Social Media Engagement for Hotels in the Post-COVID 19 World

BCV

Today, more people are home than ever before; so, it’s not surprising that social media usage is up significantly. As in 50% increased Facebook usage, according to Social Media Today. While will likely see this change again once the crisis is over, transformative events like this have had lasting effects on our behaviors. For example, Facebook’s growth started to multiply after the 2008 financial crisis (5x growth from 2007 to 2009 according to Statista).

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Expand Responsibility as a Consultative Salesperson

Anthony Iannarino

It takes a long time to become a consultative salesperson if you are not given the training, development, and coaching that would speed up your development. As you pass through the development stages to become a consultative salesperson, you will become a very good and effective salesperson long before you become consultative. Your solution, even when it solves your client’s problem, isn’t consultative sales.

Sales 120
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The Problem with Spending Time on the Wrong Problems

Anthony Iannarino

One of the things that will crush your results is something that sounds positive but isn’t. Many pride themselves on this activity, because it makes them feel valuable. Over time, as you do more of this activity, you do less of everything else, including the few more important things, like sales, growing the business, or leading your team. What is worse is that the better you solve problems, the more problems will find their way to you.

Sales 113

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Why Being Pulled Away from Your Priorities is a Choice

Anthony Iannarino

During a conversation with some well-recognized leaders in the sales-improvement space, the topic turned to ways that sales managers spend their time. Generally, most spend it poorly, responding to internal demands and other distractions that prevent them from inspiring growth. My contribution to the conversation was to share the idea that “being pulled is a choice,” an idea I will vigorously defend from any and all attacks.

Sales 79
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How to Talk to Your Sales Force About the Importance of Growth

Anthony Iannarino

There is an order to grow. First, an individual grows, becoming something more than they once were. Then their results grow, the natural product of their personal and professional growth. Most people stop working on the first part of this equation, especially at work. Because they aren’t continually improving themselves, they are the same person doing things the same way they’ve always done them.

Sales 78
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How to Talk to Your Sales Force About Pricing

Anthony Iannarino

When clients call to tell a salesperson they chose their competitor, much of the time they point to the fact that their competitor had a lower price , something that is sometimes true and sometimes a nice way of letting the salesperson down without having to spend time answering their questions about what they might have done better. If it was the salesperson’s price that cost them the deal, it was something out of the salesperson’s control, providing them an external reason to assua

Sales 117
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How to Talk to Your Sales Force About CRM

Anthony Iannarino

Some salespeople believe their CRM is a waste of time, that it doesn’t help them improve their results. They treat it like a task—one that they should avoid. Others believe that it is Big Brother, a tool used to spy on salespeople and monitor their every move. Neither of these beliefs is correct, nor are they helpful. As a sales leader, you want something more than grudging compliance.

Sales 105
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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How to Talk To Your Sales Force about Accountability

Anthony Iannarino

The best sales organizations have a positive culture of accountability. There are very few leaders who would argue that accountability is necessary for sales, but very few talk about high standards and accountability with their sales force, a necessity in our chosen endeavor. It isn’t easy to lead high-growth sales organizations and reach your goals without accountability.

Sales 87
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Social Media Decisions That Can Help Your Guests Come Back

BCV

Another Summit, another virtual Platform, yet another discussion on the impact of the ongoing pandemic which has placed the world’s largest democracy in lockdown for the last four months. In the pre-COVID era, this summit would be happening in a hotel where participants, speakers, and panelists would have flown into a city and stayed at a city hotel for the 2-day long event helping the hotel with new guests to serve and provide an unparalleled experience.

ROI 52