Consensus And The Unparalleled Problems Of Alignment
Anthony Iannarino
JANUARY 10, 2020
There is nothing more critical to success in sales than your command of the fundamentals. Those fundamentals include things like prospecting, commitment-gaining, presenting, overcoming objections (what we more accurately describe as “resolving concerns”), and negotiating. While these fundamentals are still every bit as necessary, there are new fundamentals that require more exceptional skills, present more difficult challenges, and demand more from salespeople — one of the most chall
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