Are Morch
SEPTEMBER 12, 2022
As a business, brand awareness is one of the most important endeavors that you could. The post How To Improve Your Hotels Brand Awareness appeared first on Are Morch, Digital Transformation Coach.
Anthony Cole Training
SEPTEMBER 16, 2022
Conversation is much more pleasant than interrogation. This is important for an effective coach to remember because after two or three questions, a salesperson is going to feel like they are being attacked. This is also true for prospects.
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Social Hospitality
SEPTEMBER 10, 2022
The role of social media in managing your online reputation is increasingly important. As more and more people turn to social media to share their thoughts and opinions, it’s vital to have a strong presence on these channels. By being aware of social media’s role in reputation management , you can take steps to protect your image and maintain an excellent public persona.
STAAH
SEPTEMBER 13, 2022
As search continues to dominate how your guests find you, ensuring your hotel’s presence for relevant searches is more important than ever. But how should you find relevant searches for your hotel and location ? You’ll find no dearth of paid and unpaid tools to help you find search trends that are relevant to your business and guest profile. Primary amongst them is Google Trends – a free analytics-measuring tool that allows users to tailor searches for relevant terms and phrases and monitor SEO
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Are Morch
SEPTEMBER 15, 2022
Since the dawn of time, hotels have been trying to convince customers to visit them. The post 6 Brilliant Video Marketing Ideas For Hotels appeared first on Are Morch, Digital Transformation Coach.
SiteMinder
SEPTEMBER 11, 2022
Strategic decision-making is crucial for hotels to continue growing. If you are wondering where to start, look no further than the traditional SWOT analysis for hotels: this tool is key to understanding your business, relative to the competition. Performing a SWOT analysis focuses your attention beyond immediate needs and enables you to take strategic action for your hotel business.
Hotel Sales Focus brings together the best content for hotel sales and marketing professionals from the widest variety of industry thought leaders.
Hospitality Taskforce
SEPTEMBER 15, 2022
Winter is the perfect time for leisure travel. From skiing to snowmobiling to sitting in front of a crackling fire watching the flakes fall, your cup of hot chocolate runneth over. But with so many places to go, how do you choose the right location? It really comes down to what you’re after. While some people can’t wait to dive into winter activities, others would rather trade their ski poles for hiking poles.
Inn Sight
SEPTEMBER 14, 2022
This role is best suited to a strong mid-weight who is looking to take the next step in their career, or a senior designer who is looking to get more team management under their belt. A great opportunity to work with some fantastic young designers, form a solid design team, and produce some great design work.
SiteMinder
SEPTEMBER 15, 2022
Sydney, Australia – SiteMinder (ASX:SDR), the world’s leading open hotel commerce platform, today announces the appointment of data-analytics software entrepreneur Dean Stoecker as an independent non-executive director of the Board, effective 15 September 2022. An established leader in technology, Dean co-founded software giant Alteryx (NYSE:AYX) in 1997, a company specialising in automating analytics, which today plays a key role in making data-driven tools accessible at all levels of
Trivago
SEPTEMBER 14, 2022
A hotel loyalty program can boost the number of nights booked by almost 50%—if it’s a good one. The post 10 Common Pitfalls of Loyalty Programs for Independent Hotels appeared first on trivago Business Blog.
Speaker: Lauren Fernandez - CEO & Founder, Full Course
Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i
Bookassist
SEPTEMBER 13, 2022
We are proud to announce that Bookassist has joined IGHP, The Chamber of Commerce of the Polish Hotel Industry. A member of HOTREC since 2015, the chamber represents and advocates for hotels and industry providers across Poland. Polish hotels that are IGHP members can now access the extensive expertise that Bookassist brings to help them to increase their profitability.
All Things Hospitality
SEPTEMBER 12, 2022
Get better results than ever with these Google Ads Strategy tips Advertise on a platform where there are over 259 million unique visitors, 4.8 billion daily interactions, and over 5 billion search queries a day. There is no denying that you can reach your goals with a strong Google Ad strategy. Optimizing your Google Ads campaigns are key to a high return on investment (ROI); however, this takes time and resources.
SiteMinder
SEPTEMBER 13, 2022
When quality, safety and consistency are at stake, hoteliers around the world turn to standard operating procedures (SOPs). It is a term that refers to more than a checklist of items but relies on careful consideration and training to achieve the desired outcome in the world of hospitality. This blog explores how to build and successfully incorporate SOPs in your hotel operations, including best practices.
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The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.
Belza
SEPTEMBER 11, 2022
Hotel & Resort Renovation Strategies | Hotel Marketing
All Things Hospitality
SEPTEMBER 12, 2022
Become a pro at understanding marketing objectives to make more informed decisions for your business. Having a well-thought marketing strategy is vital for any business. Technology has dramatically changed the marketing landscape. It can sometimes be hard to discern where to focus your attention and funds with new avenues emerging. Understanding your marketing strategy starts with understanding your objective.
SiteMinder
SEPTEMBER 12, 2022
Fresh off a rousing success in 2021, SiteMinder’s Partner of the Year Awards are back bigger and better in 2022. The latest exciting development is the announcement of this year’s judges, who will be overseeing the four awards on offer in the Excellence category. Let’s get to know them…. Table of contents. SiteMinder Partner of the Year Awards 2022 Judges.
Advertiser: ALHI
Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!
Gourmet Marketing Hotel
SEPTEMBER 12, 2022
People get pickier when it comes to staying at a hotel. Hoteliers need to re-evaluate and improve their business regularly for better guest satisfaction.
STAAH
SEPTEMBER 14, 2022
Independent luxury hotels in UK and Ireland that use STAAH technology to link them to online hotel booking sites around the world now have a new avenue to attract guests with Offpeakluxury.com now connecting to STAAH. Established in 2003, Offpeakluxury represents more than 200 carefully selected luxury British and Irish hotels and handling tens of thousands of bookings.
SiteMinder
SEPTEMBER 12, 2022
A hotel business is built around hospitality, and generally spans across several sectors of the hospitality industry. Like all industries, the key to being successful starts with knowing the industry inside out. From industry fundamentals to the latest technology, trends and tips, here we run through everything you need to know about the hospitality industry today – all from your unique perspective as a hotelier.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
SiteMinder
SEPTEMBER 13, 2022
Modern hotels are set up to welcome a wide variety of guests, from couples to families, business travellers and groups. This is reflected in hotel booking options, which provide for the differing needs of guests by offering a range of room types. Single, double, queen, suite? The options available to provide guests with an experience that matches their needs go well beyond this list.
SiteMinder
SEPTEMBER 14, 2022
Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. Content rules the internet and, nowadays, the majority of your guests are researching and booking their travel online. To catch their eye and keep up with the competition, you need to deliver top quality content consistently. This blog will tell you everything you need to know about mastering content marketing at your hotel.
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