Anthony Cole Training
APRIL 28, 2022
Sales training workshops are often critical cultural touchpoints, allowing salespeople and sales leaders to come together. Here are three musts to ensure that your next sales training workshop is as effective as it can be.
eTourism
APRIL 28, 2022
Google Announced on March 16, 2022, that it will discontinue Universal Analytics (GA3) on July 1st, 2023. So if you decide not to switch to GA4 then your current Google Analytics tracking would automatically stop working after July 1, 2023.
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SiteMinder
APRIL 28, 2022
San Francisco is no stranger to visitors, and The Dylan Hotel at SFO caters to every kind. On the edge of the busy city, The Dylan maintains a sanctuary of calm, with the property seeing guests from all walks of life; from business travelers, to holiday makers, to even those who require accommodation during medical treatments. The 58 room hotel has a number of appealing features, including its proximity to San Francisco International Airport and transport links into the city, tour options, and i
Spherical
APRIL 26, 2022
Having transformed the former home of Hunter S. Thompson, a century-old church, and a jazz club into modern getaways in LA, DC, Austin, and soon-to-be San Francisco respectively, Hotel knows how to make the most of its environment. In addition to magnifying local culture, the hotel excels at adapting to modern guests’ needs and preferences. With a relatively young demographic, the LINE turned to digital agency of record, Spherical, and Selfbook post-pandemic to boost direct bookings with its eco
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Belza
APRIL 24, 2022
When discussing customer management systems with property clients and investors, they commonly mention having a PMS where they document all their guest information and have some records.
BCV
APRIL 22, 2022
Setting a New Standard The Holy Grail of social media advertising has always been to test, track, refine and target your ads with total precision. When the Facebook pixel was introduced in 2013, it started the data-gathering revolution and a profound shift in ad targeting. Designed to make the most of your ads across Facebook, and, later, Instagram, Meta pixel data makes sure your ads are seen by the people most likely to engage with your ad and buy your product.
Hotel Sales Focus brings together the best content for hotel sales and marketing professionals from the widest variety of industry thought leaders.
Gourmet Marketing Hotel
APRIL 22, 2022
Having a steady stream of satisfied guests throughout the year keeps a fine hotel alive. In today’s competitive markets, your business needs to stand out among all the other establishments that might be interested in the same customer base as you. That’s where hotel marketing ideas come into play.
SiteMinder
APRIL 25, 2022
Marketing at your hotel is crucial for attracting travellers, winning bookings, creating loyalty, and boosting your brand. Today, technology needs to be a major part of your marketing strategy. Technology enables you to access more data quicker, automate processes, inform strategies, personalise guest communications, and more. To help you master your marketing with tech we’ve created this ebook where you’ll learn about: Sourcing and using key metrics.
Inn Sight
APRIL 20, 2022
We’re back again with an updated social media image and video size guide for 2022! Below we have listed the best dimensions to follow when making posts on various social platforms. As always we’ve included a free downloadable all-in-one guide, so you can refer back to it quickly while designing!
Travel Media Group
APRIL 20, 2022
Join host Ryan Embree and Aimbridge Hospitality's VP of Digital Marketing, Michael Curran, as they talk all things digital marketing for hotels. They discuss how to keep consistency within a portfolio while still giving each hotel a distinct voice on social media, how to balance "traditional vs. new" social media platforms, how to leverage guest feedback and generate more positive reviews, and more!
Speaker: Lauren Fernandez - CEO & Founder, Full Course
Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i
BCV
APRIL 22, 2022
How to Create Content with Regard for Religious & Cultural Days of Observances Social audiences continue to demand inclusion and support for diverse communities from their chosen brands, making 2022 the year for brand conversations surrounding cultural topics. It is important to remember that a brand’s participation in these conversations must be sincere and genuine and provide tangible evidence of community support before engaging in the conversation online.
Anthony Cole Training
APRIL 14, 2022
In all moments of selling, there are many things that can go wrong. And when something goes wrong, it is in fact time to say “Houston, we have a problem.” But who is the “we” that caused the problem?
Belza
APRIL 17, 2022
Business travelers never leave their house without their gadgets at this age and time. Smartphones, tablets, and laptops are no more mere convenience but a vital part of their business essentials.
SiteMinder
APRIL 21, 2022
Data at your hotel is everywhere and can be a driver of your entire business strategy. It’s especially important to prioritise data as a tool in the current era of hotel commerce where traveller demands are higher than ever. Depending where you are located, if you’re welcoming both domestic and international travellers or cater to both business and leisure guests, your guest data can provide you with the insight you need to drive your property’s success.
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The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.
Trivago
APRIL 14, 2022
Instagram is a must-have social media platfom for independent properties. Here's what to post to attract and inspire guests and drive bookings. The post 6 Best Instagram Photo Ideas All Properties Should Be Following appeared first on trivago Business Blog.
Inn Sight
APRIL 13, 2022
The term 'NFT' has been thrown around a lot in the past year – so what does it even mean, and how are they relevant to the hospitality industry? There are already plenty of creative ways to engage with NFTs, and we're only going to see more of this in the future. Keep reading to learn more.
Social Tables
APRIL 1, 2022
Food and beverage is perhaps one of the most anticipated elements of any event. With in-person events slowly returning, event planners and caterers alike would be wise to try and make the attendee F&B experience better than ever. Being so, we’ve put together this list of catering trends to help you hone in on what matters to audiences now. Whether you’re planning a wedding, a conference, or an anniversary dinner, these catering trends can help you stay ahead of the curve and craft experience
Anthony Cole Training
APRIL 7, 2022
Remember this; “You do not decide your future. You decide your habits, and your habits decide your future” - F.M. Alexander.
Advertiser: ALHI
Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!
Belza
APRIL 10, 2022
Competition is challenging, especially in the hospitality industry. Without the right competent team and tools, you can get to the bottom amongst your competitors. Fortunately, Bezla.com LLC is around to help various hot.
SiteMinder
APRIL 19, 2022
Kim Anderson brings decades of board and executive experience to SiteMinder’s diverse leadership. Sydney, Australia – SiteMinder, the world’s leading open hotel commerce platform, has formally appointed Kim Anderson as an independent, non-executive director. Kim will be assuming the role of Chair of SiteMinder’s People and Culture Committee. Kim’s appointment is the latest appointment of an independent director at SiteMinder, following Jenny Macdonald and Pat O’Sullivan’s appointments in October
Inn Sight
APRIL 6, 2022
Unique opportunity to join our close-knit and growing team, leading the social side of our business while our Head of Social is on maternity leave. An opportunity to drive real growth for our clients, coming out of a tough 2 years of Covid restrictions.
Social Tables
APRIL 20, 2022
Knowing event technology trends — and adopting the most valuable ones — gives planners and venues the competitive advantage. Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. . But with new event technologies emerging constantly, how do you know which ones to consider? From design through debrief, we’ve got you covered with the event technology trends you need to know for success.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
SiteMinder
APRIL 19, 2022
Located in a historic building in the heart of Gràcia, one of the busiest districts in Barcelona, Via Augusta withstood the pandemic by implementing efficient health and safety protocols and guaranteeing a reliable quality service for their guests. Providing a dedicated, approachable, and trustworthy experience has always been the top priority for this hotel.
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