July, 2016

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Social Media & Selling - "Catch Them All"

Anthony Cole Training

Guest Post By Alex Cole, Recruitment Specialist, Hire Better Salespeople.

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The Mental Place You Need to Get Your Prospect If You Want to Win the Sale

A Sales Guy

In this video, I talk about the place your prospect or customer need to get mentally before you can make a sale. We don’t talk about this much, but it’s hard to sell if you can’t get your customer to do this. Selling is a relationship, and key to a relationship is working together. Learn how to get your prospect to this place and you’ll see your sales processes turn around.

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5 Key Trends That Will Shape Your Social Media Marketing In 2017

eTourism

Social media is in a constant state of flux, so what's next? There are obvious answers: new apps, new networks, a continuing move towards The Internet of Things and the increasing prevalence of Virtual Reality.

Market 52
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Moteur de réservation : les bonnes pratiques

Experience Hotel

Vous avez deux sites internet officiels pour votre hôtel : Votre site internet et votre moteur de réservation. Une première constatation doublée d’une erreur fréquente est à déplorer : le moteur de réservation est totalement oublié dans la définition du plan de communication de l’hôtel. Or une agence Web ou de marketing procédant à un audit de votre stratégie Web devrait consacrer autant de temps voire plus à votre moteur de réservation.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How We Made Lemonade Out of Lemons

A Sales Guy

Earlier this year, as many of the readers here know, we at A Sales Guy had big, bold, and somewhat risky marketing stunt. You can read about it and it’s abject failure here. In a nutshell, we were going to do a pop-up event for Virgin America’s inaugural flight to Denver from San Francisco. The plan was to show up at the for the first flight from Denver to San Francisco.

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Note To SDR’s (Sales Development Reps) Your Job Is Arguably The Most Important Job In Sales

A Sales Guy

I work with a lot of SDR’s (also called BDR’s, Inside Sales Reps and more) and one of the things I often see is how many of them can’t wait to get promoted to account executive. For many SDRs, the role of setting appointments and being the first line of qualification is less than glamorous. Often, it’s not just the SDR’s who feel this way; it often pervades an entire organization’s culture, perpetuated by management.

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What You Really Mean When You Say; “I Didn’t Have the Time.”

A Sales Guy

Ask yourself how many times in a day, a week or month you say, “I didn’t have time.” We all do it. It’s a common default phrase we are all guilty of. The truth is, however, our inability to get things done or commit to things has nothing to do with time. In Spazz Out 4, I break down why time is NOT your problem. What are you prioritizing?

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#heykeenan Take 25 — Does Gender Matter in Sales?

A Sales Guy

In Take 25 of #heykeenan I take on gender in sales and why great salespeople don’t become great sales leaders. I have a passion for woman’s issues in the workplace, so I loved it when I got this question. Women in sales is a real issue, and so is promoting the right people into the right roles. This Take was a fun one. I also share a little-known fact about the Brexit, enjoy!!

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The 5 Why Questions Sales Prospects Ask

Anthony Cole Training

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Budget vs Affordability – There Is a Difference

A Sales Guy

af.ford.a.bil.i.ty – noun — the fact of being cheap enough that people can afford to buy it or pay it. budg.et – noun — an estimate of income and expenditure for a set period of time. Notice, the definitions are not the same, but yet too many sales people treat them like they are. It’s not uncommon for a salesperson or even the entire sales organization to accept a customer can’t afford their product or service because a customer or prospect says they don&

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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Why America Will Never Be Great!

A Sales Guy

Happy 4th of July or is it Happy Independence Day? I didn’t think it mattered, as I figured they were interchangeable, however apparently according to a friend of mine, they are not. I learned this because he posted so on his Facebook page. He posted this: If you wish American citizens “Happy 4th of July” instead of “Happy Independence Day” you’re a Canadian.

Intent 61
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Spazz 3 — You’re Not That Good

A Sales Guy

In episode 3, I spazz out on the complacency of sales people when it comes to getting better. We as sales people are unbelievably stubborn when it comes to personal growth and I’m sick and tired of it. Are you one of these people, don’t be.

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Jon of All Trades Podcast

A Sales Guy

I did this podcast last week with Jon Ekstrom. He’s a fantastic interviewer. I really liked this interview. He pulled some good personal stuff out of me. I go off on a couple of rants. I really enjoyed doing this podcast. [link]. I think you guys will like this. It’s a great, casual conversation about sales, business norms, expectations, authenticity and more.

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Why Persona Research is Key To Better Content Marketing

eTourism

Today's travellers expect to be more than just another name on your hotel's contact list; they want a personalised marketing experience tailored to their individual needs and preferences.

Market 52
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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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5 Winning Social Media Habits To Steal From The World’s Best Marketers

eTourism

When starting out on social media, most hoteliers approach content creation from their property's perspective, focusing on creating posts that show off all their great facilities, offers and discounts.

Market 52
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6 Steps To a Better Google Ranking

eTourism

93% of all online experiences begin with a query typed into a search engine. SEO is all about helping Google and the other search engines understand how your website is likely to be a relevant and helpful source of information for these queries.

Market 52
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How To Use Social Analytics To Take Your Facebook Campaigns To The Next Level

eTourism

If you know where to look, social platforms offer a wealth of analytic data which can help you modify your marketing efforts for improved reach, engagement and visibility.

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3 Email Marketing Tips To Engage and Excite Your Subscribers

eTourism

Building a sizeable contact database is the first step of any email marketing campaign and it's perhaps the task that gets talked about the most.

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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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5 Factors That May Be Costing You Your Organic Traffic

eTourism

If you keep an eye on your website's analytic data, you'll have probably noticed your organic traffic fluctuates from time to time.

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5 Tips For Preparing For Your Hotel’s Professional Photo Shoot

eTourism

If you want to maximise your hotel's online bookings, one of the most important elements to get right is your website photography.

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That Moment When

A Sales Guy

That moment when. I noticed the beautiful little girl, with giant blue eyes, and ghost white hair. She had a younger sister that looked just like her sitting quietly on her dad’s chest in a chest carrier. However, unlike her sister, she was anything but quiet. Standing between her mom’s legs, this little girl was unhappy. I could see the independent streak in this little firecracker.