August, 2013

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The Truth About Sales People #2 - They Need To Change Their Focus

Anthony Cole Training

'Your sales people are probably focusing on the wrong thing(s) when meeting with new prospects. But.it isn''t their fault. From the time they join your organization, you teach them, or reinforce with them, that in order to persuade a prospect to buy, they must be able to effectively communicate a unique selling proposal, a competitive edge, or a dazzling 30-second commercial.

Sales 205
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There are a Too Many Bad Sales People

A Sales Guy

'I’m going to interrupt the normally cheery, uplifting, feel good nature of this blog with a black cloud observation. I suspect, like many of my posts, this one is going be controversial and going to p**s a lot of you off. However, my thoughts on that are, if this post pisses you off, it’s your subconscious telling you something. Therefore, you might want to listen to it.

Sales 128
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How to Rank Highly in Local Search

eTourism

Is your resort visible in Local Search? If not, you better stake your claim fast. Every month, approximately 3 billion search queries are made using local terms according to data from comScore.

Resorts 52
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The Magic in the OMG Sales Candidate Assessment

Anthony Cole Training

'I would like to invite you to join me for the following complimentary Webinar that is taking place September 18th. The Magic in the. OMG Sales Candidate Assessment. Have you ever hired a sales person that.didn''t work out even though you were sure they would? Or do you know you need stronger sales people to combat how difficult selling has become in 2013 but you know you need a better tool?

Sales 175
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Truth About Sales People #2 - Their Sales Approach is Not Remarkable

Anthony Cole Training

'Your sales people are probably focusing on the wrong thing(s) when meeting with new prospects. But.it isn''t their fault. From the time they join your organization, you teach them, or reinforce with them, that in order to persuade a prospect to buy, they must be able to effectively communicate a unique selling proposal, a competitive edge, or a dazzling 30-second commercial.

Sales 120
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How to Know if You’re Bringing Value – Note to Sales People

A Sales Guy

'How do you know if you offer enough value in the sale to close it? How do you know if you have enough leverage to not compete on price? How do you know if the client needs to make the deal? Ask this one question; What’s the impact to the customer or prospect if the DON’T buy my product or service? Your answer to this question tells you everything you will need to know.

Sales 123

More Trending

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There are Too Many Bad Sales Managers [Yeah, and Sales Leaders Too]

A Sales Guy

'I’m here to drop another dark cloud observation on this community. It’s a follow up to my post which, in a nutshell, I said sales people suck. Not very surprising, it got a lot of attention. I expected most people to jump down my throat calling me a sellout (which I expect to get from this one too). It didn’t happen, well not entirely.

Sales 121
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I’m Black. Thanks!

A Sales Guy

'I’m black. I was born in 1968. My mom gave me up for adoption. I was adopted by a white family in 1968. I grew up in several interracial neighborhoods (OK, semi-interracial). I was accepted to college in 1987. I have a college degree. I became a proud first-time home owner in my early 30′s. (the late 90′s). I have friends who are black, white, asian, hispanic, gay, jewish and everything in between.

Hiring 119
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The Power of Perception

A Sales Guy

'I’m sitting at this park right now. These kids are about 12 feet up. This is a solid rock playground feature. Notice the two rocks that jut out at the bottom. If a kid falls from here, it’s not gonna be pretty. It’s a 12 foot fall, most likely into the rock that juts out. If these kids were on the roof of a house, 10 feet up, or hanging out the window 12 feet up, everyone would be in a panic.

Sales 118
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Why Companies Create Stupid Policies

A Sales Guy

'I was scheduled to meet a client last week. Unfortunately, the client had to cancel after I booked my flight. I had no other business in San Francisco at the time, so I needed to cancel the flight. S**t happens right? No big deal! Fast forward a week. I’m planning a trip to Boston, so I decide to use my canceled ticket. No problem says United says, you just need to pay a $200 change fee.

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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Dissecting the Stalled Sale 101:

A Sales Guy

'Today’s post is a guest post from Tammy Shimp, Regional Sales Director for Return Path. Return Path is a customer and I’ve been working with Tammy for the past 3 months. One of the things we’ve been working on is accelerating deals in the pipeline and trying avoid them getting “stuck.” I asked Tammy to share her thoughts on her learnings and what she’s discovered in this process.

Sales 116
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The One Thing That Really Wins the Sale

A Sales Guy

'Your prospect is an upstart MMA promotion company. They are a smaller version of the UFC targeting up and coming fighters. They are trying to position themselves as a breeding ground or minor leagues for new fighters to fight their way into the UFC. They are looking to leverage content marketing and social media in order to improve their fight awareness.

Sales 114
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Perseverance – The Free Skill

A Sales Guy

'A woman has been emailing me every couple of days asking if I would be interested in writing on this blog about an article her company published. She’s been relentless in staying on top of me. I’ve been extremely busy and haven’t responded to her as promised or as I should. No matter, if she doesn’t here from me in a few days, boom!

Sales 113
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What F#@k Does that Mean?

A Sales Guy

'“We think your price is too high.” “We’re trying to improve the customer’s buying experience.” “We need to improve quality.” “Your product takes too long to implement.” “It doesn’t provide all the features we need.” “The sound quality is too rough.” “The UI is too complicated.” “We’re happy with our current solution.” “We need better leads” “The integration i

Sales 111
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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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Sunday Morning Blog — Zero Time Selling

A Sales Guy

'Besides the fact that Andy Paul is cool because he had two first names before it was cool to have two first names, Andy writes a slammin’ blog. What I like best about Andy’s blog is his topics. They are extraordinarily relevant. Andy gets his hands dirty and dives into the varying challenges sales teams face. He doesn’t waste much space or words on topics that don’t forward the journey of improving your selling skills.

Sales 107
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My Readers Think I’m an Idiot!

A Sales Guy

'“You’re an idiot!” At least that’s what one of my readers said about me after receiving this email titled- I Don’t Give a S**t About Sales Status. ( click here to see the video). This is his entire email response: “You’re an idiot. I’d never buy anything from you with unprofessional emails like this.

Sales 103
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Success Saturdays – A Pep Talk

A Sales Guy

'The world needs you to stop being boring , ya you!! I came across Kid President a little while back. This kid nails it. We all need a pep talk.

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5 Marketing Trends Your Resort Needs to Know About

eTourism

If you want to remain ahead of your competitors you need to be constantly creating, monitoring and managing your marketing content across multiple online platforms. So how can you be sure you're focusing your efforts wisely?

Market 52
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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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The 411 on The New Facebook Insights Page

eTourism

Back in July, Facebook rolled out their new and improved insights panel for business pages. Sure, managing your own Facebook business page is simple right? Well, yes, as long as you understand the information you're looking at.

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SEO Update: Social Media and Search Rankings

eTourism

Ever since Facebook and Twitter became an integral component of every company's online marketing campaign, debate has raged about how far social media will overtake traditional SEO when it comes to ranking highly in search.

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6 Ways to Master Social Customer Service

eTourism

Social media has transformed the face of customer service for good. Disgruntled consumers now have more options than ever when it comes to letting you -and everyone else - know their gripes with your service.

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10 Strategies for Better Facebook Fan Engagement

eTourism

There are now over 1.15 billion Facebook users worldwide, and the typical user creates an average of 90 pieces of content a month, according to recent data from the company.

Resorts 52
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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5 Ways to Get Ahead on Google+

eTourism

Google+ is still barely over two years old, but it has already claimed a total of 359 million active monthly users, ranking it behind Facebook as the second largest social media network.

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What Every Great Sales Person Must Have in 2014

A Sales Guy

'A BLOG! If you expect to continue to be a great sales person and remain at the top of your game, then it’s time to start your own blog. Waiting any longer will relegate you to the middle or even worse, the back of the pack. Why a blog? The answer to that question is in three parts: We are in an information world and information (content) has never been more important to sales.

Sales 131
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How to Handle Bad Reviews Online

eTourism

The public's trust takes years to win, but in the age of TripAdvisor, a single bad review can shatter even the most glowing reputation in an instant. Where the review comes from is irrelevant.