Anthony Cole Training
MAY 27, 2014
'What is a BHAG? A BHAD defined is a big, hairy, audacious goal: B-H-A-G. In a BHAG, there are two things to remember. Number #1 – According to Wikipedia, the term BHAG was coined by Jim Collins in his article, Building Your Company’s Vision. Number #2 - We must attempt to define “audacious” as used in the term BHAG. The word "audacious" as defined by Dictionary.com simply means this: Extremely bold or daring.
A Sales Guy
MAY 17, 2014
'My boy Koka and his team over at Linkedin put out this SlideShare the other day and I love it. It’s got some great quotes from some great social selling and business thought leaders I respect and know well. My favorite quote is from Seth Godin; Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t. 50 Sales and Social Business Quotes You Need to Hang in Your Office from LinkedIn Sales Solutions.
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eTourism
MAY 6, 2014
Your page stats show that people are viewing your blogs, but why aren't they clicking your calls to action? Why aren't they commenting? Most importantly, why aren't they booking?
Anthony Cole Training
MAY 7, 2014
'A guest post by Walt Gerano, Sales Development Expert with Anthony Cole Training Group. Cinco de Mayo originated with Mexican-American communities in the American West as a way to commemorate the cause of freedom and democracy during the first years of the American Civil War, and today the date is observed in the United States as a celebration of Mexican heritage and pride.
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A Sales Guy
MAY 21, 2014
'Sales isn’t easy. It if were, trust me, everyone would be doing it. It amazes me how so many non sales people in an organization think sales is some sort of lottery ticket , where sales people sit around making mounds of money they didn’t deserve. BTW: I always welcome those people to put 1/2 their salary on the line and join the ranks of sales.
A Sales Guy
MAY 20, 2014
'Price “should” have a direct correlation to value. The right value drives the right price. The higher the perceived value, the higher the acceptable price. The lower the perceived value, the lower tolerance for price. It’s really simple. If you want to keep your prospects and customers buying, make sure the value in what your selling is commiserate with what they are paying AND that they see it.
Hotel Sales Focus brings together the best content for hotel sales and marketing professionals from the widest variety of industry thought leaders.
A Sales Guy
MAY 9, 2014
'Sales coaching is the most valuable element of a sales team. If you don’t buy in to this, you can stop reading. This post is about getting the most out of coaching your people to become the best they can be. If coaching is one of those things that just seems to get in the way, then you are NOT going to like this post. Fifty seven percent (57%) of sales people say they want more coaching.
A Sales Guy
MAY 16, 2014
'I’m seeing an alarming trend in sales. I call it a trend, but it may not be as much a trend as it is a systemic problem. I’m noticing that sales people are amazingly slow to adapt and are rather stubborn really. As someone who lives in the world of social, I’m realizing it’s easy to be lulled into the idea that most people are leveraging social and many of the new selling concepts, but the truth is, they’re not.
A Sales Guy
MAY 25, 2014
'I received this email in response to our announcement the other day that I had just become a Forbes Contributor. Very pleased, but to be honest I have yet to see anything I haven’t seen before. I’ve learned that the more exposure I get, the more thick my skin needs to be. Everyone has an opinion. Opinions are great, but not all opinions make a difference.
A Sales Guy
MAY 30, 2014
'What do you touch that turns to gold? An answer to that simple question is the key to your success in sales, business, relationships and. s**t let’s just say life in general. Do you remember who King Midas was? King Midas was the cat who wished that everything he touched turned to gold. His wish was granted by Dionysus the goddess of partying, wine and getting busy (ecstasy) for returning her beloved school master to her.
Speaker: Lauren Fernandez - CEO & Founder, Full Course
Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i
A Sales Guy
MAY 6, 2014
'If you’ve followed this blog for anytime at all, you know how much I tout personal branding, social selling, social media and more. So, the fact that I’m doing a webinar on social selling and it’s impact on recruiting shouldn’t, won’t surprise you. Check it out and I’ll see you there; —————— “Too busy” to deal with social networking or build a following?
A Sales Guy
MAY 12, 2014
'Last week I went to the Sales 2.0 Conference in San Francisco. It was my first one in at least a year and I’m glad I went. They’ve turned it up a notch and it was nice to see. The Sales 2.0 Conference has had the reputation of being an old school, vendor centric conference, filled with more people selling than people buying. It’s been known for keynotes and speaking sessions being more glorified “pitches” than actual learning sessions, but this time was different.
eTourism
MAY 28, 2014
The power social media and blogs have to raise brand awareness is no longer disputed, but what about their power to inspire action? What is the value of all those impressions if your guests aren't following through and making a booking?
eTourism
MAY 6, 2014
Thanks to its integration with other Google products like YouTube and search results, Google+ provides more opportunities to interact with your audience and drive web traffic than any other social platform.
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eTourism
MAY 20, 2014
As we discussed in a recent blog, Google+ looks certain to grow and grow as Google seeks to incorporate the social platform into all its most popular products.
eTourism
MAY 18, 2014
With 29 million unique visitors on desktop every month, and 41 million on Smartphones, Google+ has doubled in size year over year.
eTourism
MAY 13, 2014
Even now that most of us have had a few years practice, keeping on top of Facebook marketing can be a challenge.
eTourism
MAY 26, 2014
Reviews have an immense impact on your online reputation and a knock-on effect on booking rates.
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eTourism
MAY 28, 2014
With most people receiving around 81 emails a day, the average inbox is a pretty crowded place.
eTourism
MAY 12, 2014
Nothing is more important to a successful email marketing campaign than a high open rate.
eTourism
MAY 19, 2014
Some rules are made to be broken, and social media rules are no exception.
eTourism
MAY 13, 2014
Engaging with your audience is all about knowing your audience.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Anthony Cole Training
MAY 13, 2014
'I was born to be a coach. I have a bias towards coaching. I spent my youth playing for great coaches and for some "not so great" coaches. Even so, I improved as a player as a result of both types of coaches. Coach Vince wasn''t much of a technical coach, nor was he great at strategy. He excelled as a position coach; but, more importantly, he helped my get my head in the game prior to each game for 3 straight years at Hammonton High School.
Anthony Cole Training
MAY 13, 2014
'I was born to be a coach. I have a bias towards coaching. I spent my youth playing for great coaches and for some "not so great" coaches. Even so, I improved as a player as a result of both types of coaches. Coach Vince wasn''t much of a technical coach, nor was he great at strategy. He excelled as a position coach; but, more importantly, he helped my get my head in the game prior to each game for 3 straight years at Hammonton High School.
A Sales Guy
MAY 23, 2014
'A lot of s**t goes into CRM’s. Sometimes useful stuff, other times not so much. Sometimes a sales person CRM is full with valuable information, as they are diligent in logging their activities and keeping the opportunity up to date. Other times, it’s like pulling teeth to get the sales person to put anything into the CRM. The opportunities look like NYC clubs at 5 in the morning, there is s**t everywhere, but there is no one around.
Anthony Cole Training
MAY 28, 2014
'For those of you who subscribe to our weekly Sales Brew and monthly newsletter , you know that I always end my audio Brew with the phrase, Have a perfect day. Have you ever wondered about the origin of that phrase? Several years ago, I received a book from a client. The book was The Art of Possibility written by a husband and wife team, Rosamund Stone Zander, a family therapist, and Benjamin Zander, the conductor for the Boston Philharmonic Orchestra.
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