Hotel Re-Brandings Are Risky – Here’s How Strawberry’s CEO Makes the Case
Skift Blog
AUGUST 13, 2023
Skift Take: Nordic Choice Hotels has rebranded to Strawberry as it tries to break free of just being a franchisor of Choice Hotels. CEO Torgeir Silseth is striving to find a whitespace for the private company amid the global giants.
Let's personalize your content