Ritz-Carlton rolls out digital refresh

The Marriott International-owned hotel and resort chain, is unveiling a renewed look online

The comprehensive redesign touches Ritzcarlton.com, more than 110 each individual hotel websites, RitzCarltonReserve.com, and the six Reserve property websites. As the first guest touchpoints, the new websites were envisioned to offer sophisticated digital platforms that are engaging and promise a seamless experience from start to finish that is indicative of the brand’s thoughtful evolution and iconic legacy.

Key takeaways

• The website is a key entry point for the brand, an opportunity to connect with guests before their arrival at a hotel or resort. It is a platform where The Ritz-Carlton translates the brand’s longstanding gold standards – its credo, its service values, and the integral elements of its culture that make the brand so beloved – into striking visuals, inspiring stories, robust editorial content, and useful information;
• Showcasing its own distinct aesthetic, the Ritz-Carlton Reserve website complements that of The Ritz-Carlton, while reinforcing the brand extension’s position in the ultra-luxury space, highlighting the prestigious portfolio and rare destinations with immersive video at the forefront of the digital experience.

Get the full story at Ritz-Carlton and visit Ritzcarlton.com and RitzCarltonReserve.com