Skift Take
Catch up on the week's most-read stories, from Google's online activities moves to Air India's new livery.
In our weekend roundup, we delve into the pros and cons of Google's latest foray into the tours and activities industry, providing insights into how online travel agencies might stand to benefit. We also catch up with IHG’s new CEO Elie Maalouf and his ambitious plans for the brand's future. From AI's influence on the travel sector to the latest controversies in short-term rentals, keep reading for a comprehensive look at the most pressing issues in today's travel landscape.
Top HeadlinesGoogle: Friend or Foe in the Tours and Activities Industry?Google's Things To Do tool has been met with both trepidation and excitement.