Hospitality Today

JULY 7, 2025

Get the full story at MLex (subscription required) Related must-reads How Europe’s hotels thrive with smarter distribution - Multi-channel strategies and online travel platforms are helping small, independent hotels boost visibility, increase occupancy, and improve profitability across Europe.

Digital Marketing 45

Digital Marketing Hotels Shopping Services 45

STAAH

MAY 7, 2024

Before you realize it, the upcoming peak season will be here, presenting an opportunity to maximize your hotel’s occupancy with satisfied guests. In this regard, having a solid marketing mix in place is crucial. Amplify online engagement Lastly, the influence of social media in driving hotel room occupancy cannot be overstated.

Marketing 109

Marketing Market Occupancy Digital Marketing 109

Hospitality Today

JUNE 24, 2025

hotel occupancy declines for third month - Despite modest gains in average rates and RevPAR, May data shows a continued dip in occupancy, prompting a downgraded outlook for 2025 and 2026 amid traveler caution. Jun 25, 2025 • Hospitality U.S.

OTA 40

OTA Occupancy Digital Marketing Market Share 40

Fuel Travel

MARCH 28, 2024

It is a key indicator of a hotel’s performance as it measures both occupancy rates as well as average daily room rates. For hoteliers, maximizing RevPAR is essential for driving revenue growth and maintaining competitiveness in the market. RevPAR = Average Daily Rate (ADR) x Occupancy Rate (%). How do you optimize RevPAR?

Revenue 92

Revenue Average Daily Rate Occupancy Digital Marketing 92

MediaBoom

JUNE 22, 2023

What is digital marketing for real estate agents? Digital marketing for real estate encompasses strategies like branding, SEO, website design, content marketing, advertising, and more. Once you have a solid brand foundation, utilize digital marketing strategies to amplify your brand to a wider audience.

Real Estate 98

Real Estate Marketing Market Digital Marketing 98

Cloudbeds

APRIL 8, 2025

Instead of paying commissions to OTAs, hotels can redirect this budget into their own digital marketing strategies. Read the report Encourage brand recognition Brand recognition is an equally important factor to keep in mind when marketing your hotel to potential guests. Watch the full session from Compass.

Revenue 52

Revenue Display Ads Digital Marketing OTA 52

Hotel Speak

APRIL 22, 2025

Digital Marketing Optimizers: Dynamic Campaign Management Based on Demand AI is also playing an increasingly critical role in revenue generation through automated digital marketing. Offloading such tasks to AI messaging agents enables staff to focus on more complex or high-touch issues.

Operations 57

Operations Forecasting Hotels Digital Marketing 57

STAAH

FEBRUARY 7, 2023

As the markets have opened up and travel continues to rise, Hoteliers should not ignore this important market segment – Corporate clients to maximize occupancy and revenue. 2) Networking: Attend industry events and trade shows to network with potential corporate clients and build relationships with key decision-makers.

Global Distribution System 94

Global Distribution System Digital Marketing Events Hotels 94

Amadeus Hospitality

MARCH 20, 2025

To calculate the potential revenue that could be added by selling hotel attributes, the following calculation was used, based on Amadeus Demand360 data: Average hotel occupancy worldwide stood at 69%, or 252 days, in 2024. Average daily rate worldwide in 2024 stood at $178, or $44,856 per annum.

Average Daily Rate 73

Average Daily Rate Services Travel Business 73

STAAH

JUNE 11, 2024

Participate in OTA promotions selectively, targeting periods of low occupancy or launching new offerings. While OTAs can significantly boost visibility and occupancy, direct bookings are crucial for maximising profitability and fostering brand loyalty.

OTA 110

OTA Shopping Occupancy Overbooking 110

Hotelier Magazine

MAY 13, 2025

Driving more occupancy from small-to-mid-sized companies by making it easier for them to do business through a self-serve platform, with no new increased labour costs for hotels. These consist of four areas: Empowering franchisees across all segments to manage rates with greater flexibility.

Average Length of Stay 52

Average Length of Stay Scale Revenue Hotels 52

Hotel Speak

JUNE 20, 2024

The European Economic Area’s hospitality landscape is experiencing a groundbreaking transformation thanks to the recent changes in regulations brought about by the Digital Markets Act (DMA). The DMA is all about fostering fair competition and giving consumers more choices within digital markets.

Hospitality 100

Hospitality Revenue Digital Marketing Consumer 100

Amadeus Hospitality

DECEMBER 4, 2024

With more travelers craving familiarity and comfort, hotels and destination management organizations (DMOs) alike can use digital marketing to connect with this nostalgic audience and drive bookings to their property or city. Airbnb debuted the charming home rental this summer based on a replica of the 90s-era plastic toy from Mattel.

Hospitality 111

Hospitality Digital Marketing Travel Business 111

Travel Media Group

AUGUST 25, 2021

In this special edition of the Suite Spot, host Ryan Embree discusses the recent Hotel Digital Marketing Workshop Event hosted by Travel Media Group. This season’s theme was titled “How to Keep Occupancy Hot this Fall” and focused on capturing occupancy as children return to school, beginning a slow drop in leisure travel.

Occupancy 52

Occupancy Digital Marketing Hotels Travel 52

SiteMinder

NOVEMBER 24, 2024

Marketing contributions : These fees, usually a percentage of revenue, are used for brand-wide advertising campaigns, digital marketing initiatives, and loyalty program promotions. Performance metrics : Discuss realistic goals for revenue and occupancy. Aim to include flexibility if market conditions change.

Hotels 52

Hotels Motels Branding Revenue 52

Cloudbeds

MARCH 23, 2023

To manage these campaigns, consider working with a digital marketing solution provider and be sure to ask them to activate your Free Booking Links on Google. Keep these listings complete and up to date, and for SEO purposes, ensure that your name, address, and phone number (“NAP”) are consistent across profiles.

OTA 98

OTA Digital Marketing Marketing Market 98

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Key goals: State your main objectives, such as increasing occupancy rates, boosting revenue, or expanding your hotel chain. based on your projected occupancy and service levels.

Business 95

Business Revenue Hotels Occupancy 95

Travelboom Marketing

NOVEMBER 7, 2023

Marketing Budget Breakdown Research & Analysis Fixed Marketing Expenses Third Party Media Spends Capital Investments Traditional Media Contingency Funds Free Digital Marketing Budget Template Start your budget by downloading a free template on Google Sheets. Simply click the link and save a copy to your drive.

Hotel Marketing 96

Hotel Marketing Marketing Market OTA 96

STAAH

JANUARY 2, 2024

This, in turn, affects income and competitiveness in a digital market. Working with multiple online travel agents (OTAs) is crucial for increasing digital distribution and overall occupancy. It helps hotels reach more people, gather useful data, create personalized experiences for guests, and increase bookings.

Global Distribution System 104

Global Distribution System OTA Hotels Accommodation 104

Travel Media Group

MARCH 31, 2025

Now, it might be social media now, it might be chat, GBT or other AI technologies to essentially create an entire itinerary for you without taking one look at any of your digital marketing. So there’s a lot of variables wi within these markets as well.

Hotels 52

Hotels Market Marketing Events 52

Hotelogix

NOVEMBER 28, 2024

Implementing Effective Targeting Strategies Digital Marketing Approaches The foundation of successful hotel targeting lies in creating personalized digital marketing campaigns for each segment.

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

MediaBoom

FEBRUARY 23, 2024

Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales. This has profoundly transformed consumer engagement.

Consumer 98

Consumer Branding Market Research Marketing 98

Travel Media Group

MARCH 16, 2022

And it's having a huge impact on occupancy. Ryan Embree: So that's what this episode is all about: how to attract more weddings to your hotel and how to leverage your digital marketing and doing it. And that means a lot of occupancy opportunity. million weddings in 2022. million weddings in 2022.

Digital Marketing 52

Digital Marketing Market Share Hotels Occupancy 52

Amadeus Hospitality

MAY 23, 2023

As of May 6, 2023, Amadeus Demand360 ® data reveals on-the-books global hotel occupancy for June has reached 32%, trending above the 2022 and 2021 figures for the same month and standing just three points behind occupancy levels seen in 2019.

Travel 59

Travel Average Daily Rate Occupancy Consumer 59

Inn Quest

JUNE 13, 2023

Set Clear Goals and Objectives: Next, before launching a hotel marketing campaign, it’s essential to set clear goals and objectives. Improve occupancy rates during the low season? Or enhance brand visibility in your target market? These goals should be specific, measurable, attainable, relevant, and time-bound (SMART).

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

Travelboom Marketing

JULY 26, 2023

July 24, 2023 — TravelBoom, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, released its annual Leisure Travel Trends Study after recently surveying approximately 2,000 travelers in 2023. Study reveals customers are making up for lost time Myrtle Beach, S.C.,

Travel 52

Travel Digital Marketing Marketing Market 52

STAAH

NOVEMBER 22, 2022

The product or service you’re selling should be at the center of every element of your marketing mix. In a hotelier’s case or any accommodation provider, selling rooms is the main product to reach full occupancy. With digital marketing, you can offer deals through your email marketing, loyalty programs,etc.

Hotel Marketing 97

Hotel Marketing Marketing Market Hotels 97

SiteMinder

JUNE 5, 2025

Look at your booking window, average daily rate, and current occupancy trends to decide where your ad spend will have the most impact. A recent survey found 33% of hoteliers planned to invest between $50,000 and $100,000 in digital campaigns in 2024, with 21% aiming even higher. It accounted for 39.2% Set your ad budget Don’t guess.

OTA 52

OTA Hotels Average Daily Rate Display Ads 52

Travelboom Marketing

DECEMBER 15, 2022

Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid search, and website content, to promote sales during the off-season.

Sales 52

Sales Occupancy Marketing Strategy Hotels 52

Q4Launch

OCTOBER 10, 2023

Lodge marketing , like B&B marketing or any other niche marketing, requires an expert who understands your needs. Our digital marketing strategy has proven effective for lodges with a combination of: SEO implementation. Content marketing strategies. Website design. Targeted pay-per-click ads.

Marketing Strategy 98

Marketing Strategy Marketing Market Email Marketing 98

TravelNet

JUNE 26, 2023

Double down on marketing efforts Property management companies who thrive in a down-turn market tend to double down on marketing. By leveraging data and analytics, owners can optimize their pricing strategies to capture more bookings during peak periods and incentivize occupancy during off-peak times.

Revenue Management 52

Revenue Management Revenue Occupancy OTA 52

Travel Media Group

FEBRUARY 12, 2025

Uh, Sarah, now on the marketing side, you have Teague Talks and Teague Walks, you actually spoke about that. And I think there’s a lesson there with digital marketing about being consistent in what you’re doing just because it’s a slower season and you don’t get a lot of your occupancy maybe to the spring or summer.

Hotels 52

Hotels Events Digital Marketing Intent 52

Cloudbeds

NOVEMBER 13, 2024

The Hotel Marketing Show The Hotel Marketing Show covers all things marketing in the hotel industry. Each episode offers insights into digital marketing, branding, and guest engagement tactics to help hoteliers enhance their marketing efforts. Who’s it for?

Hospitality 52

Hospitality Events Hotel Marketing Marketing 52

Cloudbeds

MARCH 15, 2023

A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. Leverage digital marketing This is where boosting direct sales can get a bit tricky.

OTA 98

OTA Sales Revenue Hotels 98

Hotelogix

AUGUST 6, 2024

Targeted marketing campaigns: Run campaigns during off-peak periods to boost occupancy. Invest in a well-planned digital marketing strategy to reach a broader target audience. Use segmentation to target different guest demographics with tailored offers. It helps in driving sales, leading to enhanced profit.  

Revenue 52

Revenue Management Upsell Target Marketing 52

Cloudbeds

JANUARY 17, 2024

AI for streamlining marketing activities The explosion of artificial intelligence (AI) was monumental in 2023. While it hasn’t made as big of a splash as predicted, it has proven beneficial in the automation of specific tasks, especially around digital marketing.

Hotel Marketing 98

Hotel Marketing Marketing Market Hotels 98

Travel Media Group

MARCH 12, 2025

Maybe hotel’s falling out a little bit, uh, you know, from that winter season gearing up for spring break, maybe looking at those 60, 90 occupancy reports and, and getting really excited about or scared. Let’s really start to market this. Ryan Embree: So, um, you know, really, really a lot to do here across the country.

Market 52

Market Marketing Digital Marketing Events 52