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Evolving Past 'Return On Ad Spend' As the Primary Marketing KPI - By Stephanie Smith

Hotel News Resource

As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. We had an engaging discussion around other KPI's that our organizations lean into to show value in our digital marketing initiatives. Read on for some key takeaways and ideas to get started.

KPI 75
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Real Estate Digital Marketing – 12 Tactics to Drive Leads

MediaBoom

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Creativity with storytelling is rewarded with video.

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How Using Hotel Experts Can Boost Your Digital Marketing Efforts

Up Hotel

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. Do I need an all-rounder digital agency? This will be perfect for hotel marketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time.

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Insurance Lead Generation – Top 15 Expert Tips for Success

MediaBoom

You need actionable ideas to generate leads that can effectively transform into sales. Insurance lead generation is the process of attracting potential customers through various marketing strategies such as online ads, social media campaigns, and email marketing. That’s where insurance lead generation comes in.

ROI 86
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Retargeting Ads – Bring Paying Customers Back

MediaBoom

Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales. Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales. Because you want to get the word out about your services, you can track the KPI of page visits.

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Aviation Email Marketing – 14 Experts Insights and Tips

MediaBoom

Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.

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Metasearch: An Original Internet Paid Media Tactic That’s Here to Stay

BCV

They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. If you’re not doing this, your competition likely is and the OTA’s certainly are with their massive marketing budgets.