Hotel News Resource

SEPTEMBER 8, 2023

Article - TravelBoom to Host Free Digital Marketing Workshop for Hoteliers in Daytona Beach - TravelBoom COO, Pete DiMaio, will share leisure travel learnings, insights for 2024 on Oct.

Digital Marketing

Hotel News Resource

AUGUST 20, 2024

Titled “Top Digital Trends for Hospitality C-Suite to Future Proof Your Digital Footprint,” this eBook provides hospitality executives with crucial insights into the latest digital marketing trends that are poised to reshape the industry.

Digital Marketing

Hotel Business

JUNE 4, 2024

The Hospitality Sales and Marketing Association International (HSMAI) Global has launched its Certified Hotel Sales Leader (CHSL) certification. This new program is designed to recognize the expertise of hotel sales leaders, emphasizing the most up-to-date sales and commercial principles, practices and strategies.

Hotel Sales

Hotel News Resource

OCTOBER 21, 2024

Q4 is a crucial time for hotels, and we’re here to help you capture more business this holiday season. Tune in for an expert&led webinar to explore the latest trends and strategies for boosting bookings and transitioning smoothly into the New Year.

Digital Marketing

Hotel News Resource

MARCH 4, 2025

Digital KPIs deliver measurable data that your hotel can use to assess the effectiveness of its digital marketing efforts. By tracking the right hotel marketing KPIs, you can identify areas for improvement, then optimize your ad targeting and messaging to drive better ROI.

Digital Marketing

Hotel News Resource

AUGUST 26, 2024

Despite what digital marketing and tech providers may say, I believe upselling can best be accomplished when warm, welcoming, front desk colleagues have authentic, human conversations.

Upsell

Hotel News Resource

JANUARY 22, 2025

By using powerful, data&driven digital services, hoteliers can set their hotel marketing strategies apart, drive more bookings & and boost their profits. As the most prosperous properties and travel brands have discovered, in the information age, data can be a monumental difference&maker.

Digital Marketing

Hotel News Resource

APRIL 16, 2024

As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. We had an engaging discussion around other KPI's that our organizations lean into to show value in our digital marketing initiatives. Read on for some key takeaways and ideas to get started.

KPI

Travelboom Marketing

APRIL 12, 2023

Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hotel digital marketers. If “et cetera” doesn’t include website performance and digital marketing analytics, that’s the problem. Should it be?

Digital Marketing

Amadeus Hospitality

NOVEMBER 28, 2023

Originally published on PhocusWire As the end of the year approaches, hoteliers are setting their sights on what’s to come. Still faced with limited staff, high guest expectations, and numerous demands, hoteliers are additionally tasked with identifying growth strategies for 2024.

Sales

Hotel Business

JULY 19, 2024

According to the organization, he spearheaded the creation and exponential growth of HSMAI’s Strategy Conferences, implementing special interest groups that developed spaces for those in sales, marketing and revenue management to learn, network and advance in their careers.

Revenue Management

Hotel News Resource

DECEMBER 5, 2023

Hotel marketing automation is growing in popularity, as hotel marketers are continually pressured to adapt to the evolving digital marketing landscape.

Hotel Marketing

Travel Media Group

AUGUST 21, 2019

Mike speaks to Coakley Williams’ philosophy of curating a unique and targeted marketing strategy for each property within their portfolio. Mike also shares his approach to implementing effective marketing campaigns for new acquisitions and new-build properties. For the first five years of my hotel career I worked mostly in operations.

Marketing

MediaBoom

AUGUST 5, 2024

Online advertising should be a cornerstone of your hotel advertising strategy, and all your digital marketing efforts should point your target audience to your hotel’s website. Worldwide, hotel and resort locations exceed 700,000 , and it’s up to you to give people a reason to choose yours for their trip.

Display Ads

Lure Agency

MAY 24, 2023

How Social Proof Can Boost Your Hotel Sales and Win Over Prospects: The Science Behind This Powerful Strategy As a hotel salesperson, you know that the group business is the lifeblood of your property. And when it comes to closing deals, social proof can be your secret weapon.

Hotels

BCV

AUGUST 19, 2020

This is the time when hotels should re-look into their strategy, try to explore all channels of digital marketing, make the best use of social media. However, events, conferences, and corporate travel remain low on the recovery agenda, and therefore the question for every hotelier remains – How Do We Get Our Guests Back?

ROI

StayNTouch

NOVEMBER 6, 2022

You should also be able to accept the types of payment that your guests prefer, whether that involves a credit or debit card, local currency, a digital, or a ‘tap-to-pay’ smartphone. Payment processing should also fit seamlessly with your guest experience.

Hotels

Social Tables

FEBRUARY 9, 2018

Befriend the videographers in your area and request access to real event footage if it is available and if you haven’t already, consider adding a YouTube channel (the second most frequented social media site in the world) to your venue marketing mix. Advertise to Grow.

Events

Catala Consulting

AUGUST 18, 2022

Table of Contents With more travellers looking for hotels to pass the night, spend the weekend, and holiday, there has been a quest by hotel owners for simple, budget-friendly ways to reach guests before and after they visit their hotel facility. Email marketing for hotels is the perfect answer.

Email Marketing

Amadeus Hospitality

DECEMBER 20, 2022

Not only has traveler confidence returned, but this past spring, global hotel occupancy reached pre-pandemic levels for the first time since 2019. As we draw closer to turning the page into a new year, naturally we reflect on the past twelve months and realize just how remarkable 2022 has been for us, both as a company and an industry.

Shopping

AskSuite

JULY 20, 2023

Whether it’s the story of how your hotel came to be or the experiences guests can look forward to, the fact remains, it’s a powerful tool in your marketing repertoire. Leverage digital marketing channels Marketing channels represent a broad and versatile platform for reaching potential guests.

Management

Hotel Management

OCTOBER 23, 2023

A partnership with Vitruvian, Ovolo Hotels, Australia Rydges Sydney Airport Hotel, New South Wales, Australia Sheraton Makes Community Connections to Share Stories of How Sugar Helped Shape Port Douglas, Queensland, Australia Tesla Traverse, The Tasman, Tasmania, Australia The Langham Gold Coast x BVLGARI, Queensland, Australia The Champagne Parlour (..)

Resorts