Evolving Past 'Return On Ad Spend' As the Primary Marketing KPI - By Stephanie Smith
Hotel News Resource
APRIL 16, 2024
As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. We had an engaging discussion around other KPI's that our organizations lean into to show value in our digital marketing initiatives. Read on for some key takeaways and ideas to get started.
75 
Let's personalize your content