gcommerce

JANUARY 7, 2025

The Path to Profitability in 2025: A Hotel Marketer's Guide In today's dynamic hospitality landscape, understanding consumer behavior is crucial for hotel marketers to thrive. Check out our handpicked articles to help you kick off 2025 on the right note!

OTA 105

OTA Digital Marketing Hotel Marketing Marketing 105

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. Find out more here.

Hotel Marketing 97

Hotel Marketing Marketing Market Hotels 97

Hotelogix

NOVEMBER 28, 2024

  Let's explore how market segmentation can become your hotel's greatest competitive advantage through five essential aspects:  Understanding the basics  Identifying profitable segments Customizing services Implementing targeting strategies Measuring success. 

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

MediaBoom

MARCH 14, 2024

This includes claiming your Google My Business listing, managing online reviews, and ensuring your hotel’s name, address, and phone number (NAP) are consistent across the web. By targeting specific audiences with tailored ads, hotels can effectively reach potential guests at the right moment, encouraging immediate action.

Digital Marketing 68

Digital Marketing Services Marketing Market 68

STAAH

JUNE 20, 2023

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. What does online or digital marketing entail though? Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing.

Digital Marketing 98

Digital Marketing Marketing Strategy Email Marketing OTA 98

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Marketing Market Cost Per Click 52

SiteMinder

SEPTEMBER 26, 2022

This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment. What is hotel market segmentation? Hotel market segmentation is a strategy used to identify key customer segments in a hotel.

Hotel Marketing 95

Hotel Marketing Marketing Market Fair Share 95

Cloudbeds

APRIL 8, 2025

Most travelers dont book a hotel on their first visit to a website. Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property.

Revenue 52

Revenue Display Ads Digital Marketing OTA 52

Cloudbeds

JANUARY 17, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.

Hotel Marketing 98

Hotel Marketing Marketing Market Hotels 98

STAAH

JUNE 17, 2025

If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. It’s the final destination for your digital marketing efforts and the moment of truth for a potential guest. STAAH Tips: STAAH’s RateStalk allows you to display OTA rates alongside your direct price. How is it useful?

Cancellation 75

Cancellation OTA Events Upsell 75

Up Hotel

SEPTEMBER 7, 2021

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. Do I need an all-rounder digital agency? This will be perfect for hotel marketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time.

Digital Marketing 52

Digital Marketing Marketing Market OTA 52

Little Hotelier

MAY 19, 2025

But its no mean feat to stand out in this ultra-competitive space, which is why many hotels partner with a professional hospitality digital marketing agency. Faced with a mix of front desk, back office, guest experience, maintenance and management work, marketing your hotel inevitably falls down the priority list.

Marketing 52

Marketing Market Hospitality Digital Marketing 52

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Optimizing content for users is essential to success.

Hotel Marketing 52

Hotel Marketing Marketing Market Digital Marketing 52

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Marketing Market 52

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, with changing trends, the effects of seasonality and fierce competition, having a solid digital marketing hotel strategy in place is essential for success. One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Marketing Market 52

Cloudbeds

NOVEMBER 13, 2024

Hotel Insights is for hotel managers, executives, and professionals looking to enhance their knowledge and stay updated on industry trends. Hotel Marketing Podcast Hosted by the team at TravelBoom Marketing, the Hotel Marketing Podcast examines the latest trends, tools, and strategies in hotel marketing.

Hospitality 52

Hospitality Events Hotel Marketing Marketing 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA 98

OTA Revenue Sales Hotels 98

gcommerce

JANUARY 7, 2025

The Path to Profitability in 2025: A Hotel Marketer's Guide In today's dynamic hospitality landscape, understanding consumer behavior is crucial for hotel marketers to thrive. Check out our handpicked articles to help you kick off 2025 on the right note!

OTA 52

OTA Digital Marketing Hotel Marketing Marketing 52

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Marketing 97

Marketing Market Cost Per Click Email Marketing 97

Hotelogix

FEBRUARY 13, 2025

👉 Read Also - Sustainable Hotels: Practical Steps to Achieve Eco-Friendly Hospitality The Knowledge Gap: Learning the Online Ropes Feeling lost in the digital world? Many small hotel owners feel the same. Watch and learn: Follow other hotels online. You’re not alone. What’s the problem?

Online Marketing 52

Online Marketing Marketing Market Hotels 52

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. Properties can utilize niche OTAs to effectively target their guest demographics.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Marketing Market 40

gcommerce

DECEMBER 17, 2024

Battling OTAs for direct business Blog summary: As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels and OTAs to win customers. Learn how to battle the OTAs for direct business here. You can learn more about the details of consent mode here.

OTA 52

OTA Digital Marketing Marketing Market 52

gcommerce

APRIL 22, 2025

On February 20th, Google officially sunset its commission-based bidding strategy for Google Hotel Ads, leaving properties across the globe faced with the difficult decision of whether or not to fund their own Google Hotel Ads program or go dark and let the OTAs gobble up revenue share. What if there were a better option?

Cost Per Click 52

Cost Per Click Marketing Strategy Hotels Marketing 52

gcommerce

MARCH 25, 2024

In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. Offer Competitive Rates and Value-Added Perks To entice guests to book directly, provide competitive rates that are at least on par with OTA prices.

Email Marketing 59

Email Marketing OTA Digital Marketing Accommodation 59

gcommerce

AUGUST 21, 2023

On the surface, hotel metasearch may seem like yet another distribution channel, but it's vital to any successful hotel marketing strategy. Metasearch can improve the guest experience, help you beat online travel agencies (OTAs) to recapture direct bookings, and effectively target "bottom of the funnel" guests.

OTA 52

OTA Hotels Marketing Market 52

Cloudbeds

MAY 15, 2024

With rate parity in the hotel industry, if you sell a room on Booking.com for $100 per night, you will have to set the same rate on all other booking platforms, whether it’s other online travel agencies (OTAs) , metasearch engines, brick-and-mortar travel agents or your own website.

OTA 52

OTA Hotels Revenue Management Revenue 52

Cloudbeds

JANUARY 10, 2025

To save time and money, more travelers are turning to metasearch platforms like Google Hotel Ads, Tripadvisor, and Trivago to search for hotels, conduct price comparisons, and find deals. This guide aims to take the mystery out of metasearch marketing for independent hotels and other types of lodging properties.

Cost Per Click 52

Cost Per Click Marketing Market OTA 52

Social Tables

JANUARY 14, 2022

2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. The focus of 2022’s International Hotel Technology Forum will be learning from the pandemic and the unique struggles hospitality professionals faced in 2021.

Hospitality 158

Hospitality Events Tourism Business 158

gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

gcommerce

NOVEMBER 17, 2023

Whether you’re a seasoned hotelier or just getting started in hotel marketing, chances are you understand metasearch, OTAs, and the importance of direct bookings when it comes to maximizing your hotel’s revenue. If this sounds foreign to you, then I recommend you read our blog on what is a hotel metasearch engine.

OTA 52

OTA Hotels Business Marketing 52

Travelboom Marketing

APRIL 5, 2024

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. The OTAs are aggressively bidding and displaying a nightly rate for your property. If not, they would be seceding ground to the OTAs and giving up easy direct bookings. Again, this list of tips is just a summary.

Marketing 52

Marketing Market OTA Hotels 52

gcommerce

APRIL 1, 2024

As you read this, you're likely content with your hotel marketing and distribution strategy. Missing in that analysis is the amount of potential business they are ceding to OTA's or, worse yet, their competitors. For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger.

OTA 52

OTA Revenue Market Share Marketing 52

Cloudbeds

APRIL 1, 2025

In the battle for direct bookings, hotels face intense competition from OTAs marketing power in the online space. billion on sales and marketing. Reduces OTA dependency PMax helps properties build their direct booking channel strategy without requiring OTA-level budgets. What is PMax for Travel Goals?

Travel 52

Travel Intent OTA Forecasting 52

Q4Launch

FEBRUARY 1, 2022

It’s the perfect time to remind your customers about the advantages of booking direct instead of through online travel agencies (OTAs). Online travel agents (OTAs) like Expedia and Priceline are huge competitors in the travel industry. This industry-wide movement is taking place again this year on Wednesday, February 2, 2022.

OTA 52

OTA Business Travel Marketing 52

Up Hotel

DECEMBER 9, 2024

Well, I guess its time to start waving the magic digital wand for 2025. The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick.

ROI 40

ROI OTA Hotels Cost Per Click 40