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Target Audience for Luxury Brands – Engaging Elite Consumers

MediaBoom

These consumers seek out exclusivity, sophistication, and prestige in the products and services they choose to indulge in. We will explore the ways to identify and engage luxury consumers, with a specific focus on affluent customers who are seeking high-end products and experiences.

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Beyond Traditional Hospitality: The Impact of Consumer Behavior on Hotels

eZee Absolute

As society undergoes profound changes, so does the behaviour of consumers, and this transformation has a significant impact on hotels. Investing in technological infrastructure to offer these services, not only enhances your guest experiences but improves operational efficiency.

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Customer service excellence in the luxury segment: How to stand out

Hotel Speak

To meet the high expectations of today’s discerning luxury buyers and stand out from the crowd, brands must achieve customer service excellence. Plus, the industry is evolving in response to changing consumer demands: Millennials and GenZ shoppers created all of the growth in the luxury sector last year.

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15 Essentials Digital Marketing Services for Hotels

MediaBoom

The advent of digital advertising has revolutionized the way lodgings are showcased, making it easier to compare features and services. Explore how these 15 services can elevate your property’s online presence, drawing in more visitors and boosting revenue: 1.

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Unveiling Innovative Marketing Tech Strategies for Maximum Impact

Social Hospitality

Automation can speed up content creation while AI-integrated CMSs can turn guest’s data into useful consumer insights. These insights can help you achieve higher levels of productivity, improve your marketing ROI, and help you turn more highly qualified leads into guests. However, data management can be time-consuming and burdensome.

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Utilizing Social Media to Power Spring Bookings & Secure Future ROI

BCV

With ongoing vaccination rollouts and warmer temperatures quickly approaching, many consumers are becoming energized to travel once again. Given this enthusiasm, hotels have a unique opportunity to tap into evolving consumer behaviors to authentically and effectively reach desired target audiences and create lasting ROI.

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How to Use Your Consumers as Your Best Marketing Channel

Lure Agency

In the past, it was typical for the hospitality industry to use traditional channels like television, print, and radio to promote their products or services. “If you’re not engaging your consumer to get them to speak about what made them choose your hotel, your product will not be right.”