article thumbnail

How Will Google Glass Change Online Marketing?

eTourism

With the launch date imminent, it's time to start thinking about how such technology will impact the way consumers search for and interact Google's innovative and controversial new product Google Glass will be made available to the public later this year.

article thumbnail

Maximizing Online Visibility: 5 Strategies For Local Businesses

Social Hospitality

If your brand targets locals, hiring local business marketing services is an effective way to reach out to your target audience. Local marketing agencies understand the local communities and their needs, allowing you to implement geographically-targeted online marketing strategies.

Business 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Maximizing Online Visibility: 5 Strategies For Local Businesses

Social Hospitality

If your brand targets locals, hiring local business marketing services is an effective way to reach out to your target audience. Local marketing agencies understand the local communities and their needs, allowing you to implement geographically-targeted online marketing strategies.

Business 147
article thumbnail

Maximizing Online Visibility: 5 Strategies For Local Businesses

Social Hospitality

If your brand targets locals, hiring local business marketing services is an effective way to reach out to your target audience. Local marketing agencies understand the local communities and their needs, allowing you to implement geographically-targeted online marketing strategies.

Business 130
article thumbnail

9 methods for rebranding a hotel that appeals to a wide variety of target demographics

Hotel Speak

It is imperative to remain informed about business studies and trends, as well as the dynamic nature of the hospitality industry and consumer behaviour. It will help to sustain adaptability and modify strategies in response to performance metrics, consumer preferences, and shifts in the competitive environment.

article thumbnail

Marketing Strategies for Restaurants – Weighing the Pros and Cons of User Generated Content

Horizon Hospitality

However, before chasing after this highly sought-after marketing content, the pros and cons must be weighed to avoid any severe marketing missteps. PROS Low Financial Cost Online marketing has been dominated by cost-per-click advertising campaigns. Restaurants must actively encourage customers to come out of the woodwork.

article thumbnail

How To Rev Up Your Website’s Selling Power For More Direct Bookings

eTourism

The ultimate aim of every hotel's online marketing campaign should be to drive direct bookings made through their property website. True, the OTAs have a pretty strong grip on travel consumers, but that doesn't mean you should lie down and accept their do