Social Hospitality

MAY 8, 2025

The world of hotel digital marketing is evolving rapidly. Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?

Digital Marketing 130

Digital Marketing Hotel Marketing Market Marketing 130

Skift Blog

JUNE 16, 2025

The backstory is that online travel agencies are incredibly convenient for consumers and incredibly expensive for hotel companies like Accor. Skift Take: Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. Read the Complete Story On Skift

Consumer 256

Consumer Travel Hotels Branding 256

Anthony Cole Training

SEPTEMBER 1, 2020

Within 10 years, Hispanics will account for over 21% of the population in the United States. There is a valuable opportunity to understand and proactively adjust to this coming shift in demographics.

Consumer 296

Consumer Target Marketing Closing Sales 296

Hotel Management

NOVEMBER 28, 2024

According to a recent Deloitte survey, consumer spending on holiday experiences is expected to rise 16% this year, while spending on physical gifts remain flat. Holiday schedule highlights include: Daily nonstop flights to 16 European cities with holiday markets from United’s U.S. airline. . airline. .”

Market 130

Market Marketing Travel Consumer 130

Skift Blog

SEPTEMBER 2, 2024

Skift Take: Yatra’s acquisition of a corporate travel company highlights its shift towards the more profitable business travel market, especially as competition heats up in the consumer travel space. With consumer revenue dropping, Yatra is doubling down on corporate clients. Peden Doma Bhutia Read the Complete Story On Skift

Travel 336

Travel Consumer Revenue Business 336

Lodging

SEPTEMBER 20, 2024

Over the last several years, new brands have been rolled out at a dizzying pace by the major franchise companies, all of whom are searching for any white space they can find to grow distribution and consumer loyalty.

Pipeline 263

Pipeline Branding Market Marketing 263

Hotel Management

JANUARY 30, 2025

Released during this weeks Americas Lodging Investment Summit (ALIS) in Los Angeles, California, the report highlights the industry’s resilience and potential for growth as it adapts to evolving travel patterns and consumer preferences. Through November 2024, global hotel demand reached a staggering 4.8

Real Estate 261

Real Estate Hotels Branding Sales 261

Social Hospitality

SEPTEMBER 20, 2023

Marketing is an intricate dance between businesses and consumers, where success often hinges on understanding and influencing human behavior. Psychology plays a pivotal role in this dynamic, as it enables marketers to delve into the minds of their target audience, tap into their emotions, and drive desired actions.

Market 214

Market Marketing Consumer Market Research 214

Skift Blog

JANUARY 11, 2024

Still, most consumers remain unaware of its extensive offering, underscoring the opportunity for the experience economy in 2024. Skift Take: Viator is one of the most prominent players in selling tours and activities online. Selene Brophy Read the Complete Story On Skift

Branding 292

Branding Marketing Market Consumer 292

Social Hospitality

JUNE 11, 2025

Referral marketing is a powerful way for people to trust businesses and help them succeed. But what makes for an effective referral marketing strategy? How does Referral Marketing operate? How to Implement Referral Marketing Decide what you want to achieve first and set your goals before launching your referral program.

Market 130

Market Marketing Consumer Business 130

Social Hospitality

FEBRUARY 17, 2025

Marketing doesnt have to break the bank.With the right tools and strategies, small and medium-sized businesses can build strong brand awareness without blowing their budget. Whether youre just starting out or looking to refine your approach, 2025 is full of opportunities to leverage cost-effective marketing tools that drive real results.

Business 130

Business Market Marketing Small Business 130

Skift Blog

JUNE 17, 2024

A consistent growth in domestic air passenger traffic is crucial to their return on investments, especially as international airlines are eyeing this growing consumer base. Skift Take: The Indian aviation sector is adding more airports across the country, and airlines are investing in upgrading and expanding their fleets.

Market Share 259

Market Share Marketing Market Consumer 259

Skift Blog

AUGUST 28, 2024

Skift Take: Understanding consumer preferences is essential for travel brands to create effective marketing strategies, but how can they capitalize on anonymous traffic? Wunderkind Read the Complete Story On Skift

Branding 304

Branding Travel Marketing Strategy Consumer 304

eHotelier

MAY 5, 2025

Hotel operators have only recently begun mastering digital marketing to effectively reach consumers. Just as many are catching their breath, a new revolution is well underway.

Market 78

Market Marketing Hotel Marketing Digital Marketing 78

Skift Blog

SEPTEMBER 30, 2024

Skift Take: With IndiGo's move into loyalty programs, Air India will need to sharpen its loyalty strategy to stay competitive, especially in a market where where cost and convenience drive consumer choice. Peden Doma Bhutia Read the Complete Story On Skift

Consumer 284

Consumer Market Marketing 284

Skift Blog

FEBRUARY 5, 2025

Skift Take: As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing. Liz Sinclair Read the Complete Story On Skift

Branding 284

Branding Travel Consumer Market 284

Skift Blog

OCTOBER 31, 2023

consumers and control of the domestic market remains central to the JetBlue-Spirit merger court case. Skift Take: Affordable air travel for U.S. Selene Brophy Read the Complete Story On Skift

Consumer 301

Consumer Market Marketing Travel 301

Hotel Management

APRIL 11, 2024

We are marketing directly to consumers in Asia both for vacation ownership and hotel stays, and we see exponential growth potential in China, Japan, Thailand and Indonesia, and other markets are currently under review. Discover more insights from leading hotels in the 2024 HM Industry Leaders Forum.

Travel 246

Travel Market Marketing Consumer 246

STAAH

MARCH 4, 2025

With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.

Digital Marketing 87

Digital Marketing Market Marketing Hotels 87

Social Hospitality

JANUARY 16, 2023

Let’s face it: today’s market is more crowded and competitive than ever before. The advent of e-commerce, for example, has expanded possibilities for consumers. And that means businesses no longer only compete with local retailers and the Big Box store on the corner for their fair market share. What Is Data-Driven Marketing?

Market 162

Market Marketing Marketing Strategy Consumer 162

Skift Blog

SEPTEMBER 26, 2023

Skift Take: Indian e-commerce platforms are diversifying services by integrating travel offerings to address a broader spectrum of consumer demands. This collaboration also helps online travel agencies to broaden their presence and accessibility within the Indian market. Peden Doma Bhutia Read the Complete Story On Skift

Services 301

Services Travel Consumer Market 301

Are Morch

MARCH 15, 2023

Promoting your hotel through marketing is key to attracting more guests and increasing your bookings. But, hotel marketing trends come and go. This is in response to emerging technology and changes in consumer behavior.

Hotel Marketing 147

Hotel Marketing Market Marketing Consumer 147

Lodging

NOVEMBER 27, 2024

Strong loyalty programs help hotel brands lower customer acquisition costs, increase direct-to-consumer access, and offset occupancy shortfalls during shoulder periods and weaker economic conditions.

Occupancy 147

Occupancy Consumer Branding Hotels 147

Skift Blog

JUNE 20, 2023

Skift Take: Mastercard's Travel Industry Trends 2023 report highlights the significance of personalized experiences and flexible payment options in meeting evolving consumer expectations. Peden Doma Bhutia Read the Complete Story On Skift

Small Business 261

Small Business Business Travel Consumer 261

Social Hospitality

NOVEMBER 30, 2022

That’s why storytelling is such a powerful tool in marketing. How to leverage storytelling techniques to boost marketing success. Now that we understand how storytelling can be an effective tool in marketing, let’s look at some of the ways you can leverage this idea. Your consumers are human.

Marketing 162

Marketing Market Consumer Services 162

Lodging

JANUARY 26, 2024

Remote work, longer stays, wellness and the demand for cutting-edge technology were among the top consumer trends cited by a quartet of female development executives as driving both demand and design within the newest generation of hotels.

Consumer 290

Consumer Market Marketing Hotels 290

Lodging

DECEMBER 29, 2023

It may have taken a pandemic to really wake the lodging market—including investors, developers, and hoteliers, as well as their consumers—to the beauty of the extended-stay concept.

Consumer 290

Consumer Branding Market Marketing 290

Social Hospitality

FEBRUARY 20, 2023

Digital marketing is one of the great equalizers of the current commercial environment. Most tools that can help businesses to reach consumers are affordable and usable for companies of all sizes and industries. However, certain sectors must leverage digital marketing trends differently.

Digital Marketing 147

Digital Marketing Market Marketing Consumer 147

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Events 148

Events Market Marketing Consumer 148

Skift Blog

JUNE 28, 2023

Skift Take: Rising supply is a good as long as there is demand at a price that consumers are willing to pay. If not, we are looking at a softening market. Srividya Kalyanaraman Read the Complete Story On Skift

Occupancy 246

Occupancy Consumer Market Marketing 246

Social Hospitality

JULY 5, 2023

Your marketing team has a solid understanding of effective campaigns. Each member of your enterprise has ideas, perspectives, and skills that can be valuable to marketing campaigns. Gaining More Nuanced Insights Any marketing professional understands just how vital data is.

Market 130

Market Marketing Consumer Market Research 130

Skift Blog

SEPTEMBER 5, 2024

Skift Take: Destination organizations and convention and visitors bureaus (CVBs) are operating in an increasingly demanding environment characterized by shifting consumer preferences and intense competition. Destinations International Read the Complete Story On Skift

Consumer 300

Consumer Operations Events Tourism 300

Hotel Management

NOVEMBER 12, 2024

STR’s latest data market report shows September 2024 occupancy was stable despite slowing growth, standing at 72.7% We’re hoping for a busier holiday period and already seeing many consumers booking early for the best value rooms and locations,” he added. up just 0.6% on September 2023 (72.1%). compared to 68.7% in September 2023.”

Occupancy 130

Occupancy Accommodation Consumer Hotels 130

Social Hospitality

JUNE 9, 2023

In the digital age where consumers are constantly bombarded with ads, brands face the challenge of capturing attention and creating meaningful connections. Traditional marketing methods aren’t as effective as they once were. What is Experiential Marketing?

Market 130

Market Marketing Consumer Branding 130

Social Hospitality

JUNE 9, 2023

In the digital age where consumers are constantly bombarded with ads, brands face the challenge of capturing attention and creating meaningful connections. Traditional marketing methods aren’t as effective as they once were. What is Experiential Marketing?

Market 130

Market Marketing Consumer Branding 130

Lodging

JULY 8, 2024

With the growth of the extended stay segment into 2024, the industry is quickly responding to consumer demand. BWH Hotels introduced its @HOME by Best Western brand in 2022 and has built a robust pipeline of more than 40 new-build hotels. Options Not Mandates @HOME by Best Western was designed with a key principle—options, not mandates. “We

Pipeline 263

Pipeline Consumer Hotels Branding 263

Social Hospitality

SEPTEMBER 10, 2023

Marketing is a fast-paced, tech-driven industry. In the US alone, marketers spend $23 billion on tech like social apps, CRMs, and email marketing platforms. Hospitality marketers are particularly well-positioned to take advantage of emergent technology. Automation Automation is crucial in today’s marketing landscape.

Market 130

Market Marketing Consumer ROI 130