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Trip.com Group To Showcase New Consumer Trends and AI Innovations at ITB Berlin 2024

Hospitality Net

This marks the company’s second appearance at the prestigious international event, where it aims to provide an insider’s view into its latest technological innovations and cast a spotlight on the transformative consumer trends shaping the future of travel.

Consumer 213
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A Planner’s Guide to Event Vendors 

Social Tables

Planning a successful event involves working with a large team of reliable, capable professionals. A lot of tiny pieces must fall into place for an event to succeed, and the wrong event vendors could lead to lots of trouble later in the planning process. What are event vendors? a musical festival).

Events 131
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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Events 148
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Marriott, PCMA, and CEMA Release Findings From Meetings and Events Study

Lodging

PCMA, and CEMA announced the release of their “Guiding Principles in Experience Design” study, which provides meetings and events professionals insights to help them forecast the consumer drivers and behaviors that will guide the future of experience design. Marriott International, Inc.,

Events 147
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Target Audience for Luxury Brands – Engaging Elite Consumers

MediaBoom

These consumers seek out exclusivity, sophistication, and prestige in the products and services they choose to indulge in. We will explore the ways to identify and engage luxury consumers, with a specific focus on affluent customers who are seeking high-end products and experiences. What Values Drive Your Luxury Brand Target Audience?

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A Guide to Digital Marketing for Events: What, Why, and How? 

Social Tables

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. business sites and event pages) Video content (e.g.,

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Unique Event Signage Ideas That Actually Work

Social Tables

With so many signs surrounding us all the time, choosing ones that stand out can be uniquely difficult — especially when it comes to the world of meetings and events. That’s where these event signage ideas come in. Save this guide for your next big event and order event signage that’s sure to make an impact.

Events 148