Inn Quest

MARCH 2, 2023

Hotel management is a complex and challenging task requiring business acumen and customer service skills. This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

Hotel Business

MARCH 1, 2024

Knowland’s recent meeting planner survey revealed that groups are more likely to relocate events to alternative markets than move down in chain scale to reduce costs. This indicates an opportunity for non-hotel venues to compete more strategically for group business. We believe that finding that business shouldn’t be complicated.

Events 64

Events Target Marketing Scale Market 64

Little Hotelier

FEBRUARY 11, 2024

Attracting guests relies on a holistic approach including a strong online presence, targeted marketing, and partnerships. Successive years of business growth In three years since switching from another provider to join with Little Hotelier, Limasan Villa has seen nothing but success in the form of increased bookings and revenue.

Revenue 98

Revenue Target Marketing General Manager Dining 98

Social Hospitality

MARCH 27, 2023

Amazon advertising campaigns are a powerful tool for businesses to promote their products. Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

Hotelier Magazine

JANUARY 24, 2024

By Morag McKenzie Positioned at the top of the upscale select-service segment, Hyatt Place is a global brand with a growth focus on the locations that matter most to Canadian and international business and leisure travellers. The Hyatt Place guest is a self-reliant business or leisure traveller.

Target Marketing 59

Target Marketing Real Estate Branding Market 59

Hotel Management

DECEMBER 20, 2023

A lot of the target [market] was around project-focused corporate opportunity. It’s a lot of relationship building in the local market. When I left Quest in 2018 and bought into the Veriu business, it was actually one of the first deals that we did, so it’s great to see it come to life. It is a mix.

Construction 267

Construction Shopping Pipeline Occupancy 267

Lure Agency

NOVEMBER 16, 2022

Profitability is a sexy word for anyone in business. When it comes to understanding your customers, market research is essential to the success of any business, no matter if it’s market research for B2B or B2C. ” To understand your target customer, you must understand market and customer research.

Market Research 52

Market Research B2B Target Marketing Marketing Strategy 52

Hotelogix

OCTOBER 18, 2023

In this comprehensive guide, we delve into what a hotel reservation system entails and highlight its pivotal role in modern hotel businesses' success. It enhances guest satisfaction, optimizes operational efficiency, and drives revenue growth for your hotel business. 

Business 40

Business Global Distribution System Cancellation Hotels 40

Social Tables

APRIL 17, 2019

Just as importantly, they need to pinpoint the right customers to target with those offerings. Finding your hotel target market group segment is crucial to success, and it all starts with the type of events that your space is best suited for. Hotels and other venues have to be realistic about the things they can offer well.

Events 149

Events Business Sales Branding 149

Hotel Business

MARCH 14, 2024

With Facebook hitting its 20-year anniversary, Hotel Business spoke with Erin Whitlock Brown , social media manager, Valor Hospitality Partners , to see how the company and other social media outlets have changed hospitality. influenced the hospitality industry from a business perspective? YouTube, TikTok, Instagram, etc.)

Hospitality 64

Hospitality Target Marketing Business Consumer 64

MediaBoom

MAY 3, 2024

Stay tuned for expert insights, improvement tips, and best practices to elevate your luxury business. How To Create a Luxury Brand Identity There are several ways to create a luxury brand identity to benefit your business. From knowing your audience to market analysis, they can deliver top-notch methods to improve your business.

Branding 52

Branding Consumer Market Research Target Marketing 52

Hotel Business

JANUARY 16, 2024

.” He added, “Having operated hotels for more than 40 years, Wurzak Hotel Group understands how to manage lifestyle, full-service and extended-stay hotels in high-barrier-to-entry markets. “This strategic move is not just a business decision,” said Howard Wurzak, co-CEO, WHG.

Services 64

Services Management Target Marketing Operations 64

Hotel Business

MARCH 14, 2024

With it, customers can get a view of their hotel business, including distribution, sales, service interactions, loyalty programs and more. “As Scandic Hotels Group, one of the largest Nordic hotel operators with 280 hotels across six countries, is the first chain to go live on OPERA Cloud Central at its properties.

Hospitality 59

Hospitality Sales Upsell Target Marketing 59

Hotel Business

AUGUST 11, 2023

According to Marriott, the new-build concept will consist of 124 keys and “is perfect for secondary and suburban markets with a concentration of class B multifamily.” ” The company said it already has 1,800 target markets identified in the U.S. and Canada.

Branding 98

Branding Target Marketing Closing Revenue 98

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

Social Hospitality

JULY 15, 2023

In the fast-paced, highly interconnected world of today, influencer marketing isn’t just a buzzword in the B2C space anymore. More than ever, businesses recognize the significant role that industry thought leaders can play in driving brand awareness, boosting lead generation, and enhancing credibility.

B2B 100

B2B Market Marketing Branding 100

Little Hotelier

FEBRUARY 25, 2024

Revenue management consulting is specialised expertise that a business can bring in to gain guidance on managing and optimising revenue. Experts across a range of marketing strategies, including SEO, SEM, social media and email. Offers direct booking support for hotels and hospitality businesses.

Revenue Management 52

Revenue Management Revenue Services Management 52

Social Hospitality

JANUARY 16, 2023

Let’s face it: today’s market is more crowded and competitive than ever before. And that means businesses no longer only compete with local retailers and the Big Box store on the corner for their fair market share. Rather, businesses today contend with rivals both down the street and on the other side of the globe.

Market 162

Market Marketing Marketing Strategy Consumer 162

MediaBoom

MARCH 29, 2024

Discover who your target market should be when creating travel ads for luxury audiences and what elements the ads require. Target Audience for Luxury Travel With so many luxury travel ad ideas, the gears should be turning in your head about how to proceed with yours. Let Mediaboom guide you. Let Mediaboom guide you.

Travel 90

Travel Target Marketing Digital Marketing Market 90

Lure Agency

MARCH 24, 2023

Working Collaborative Group Gatherings: A New Segment is Being Defined for Hotels The concept of a hybrid workstyle is revolutionizing businesses and salespeople. While offering a virtual or hybrid model has shown to be good for business, what companies are missing are those impromptu “water cooler chats.”

Ancillary Revenue 116

Ancillary Revenue Hiring Hotels Business 116

SiteMinder

SEPTEMBER 26, 2022

While not all the information is consistent across all channels (for example, direct reservations may carry fields of data OTAs do not provide), making sense of consistent data components is required to successfully understand your own hotel’s market segmentation. Source market (which may be different from a traveller’s nationality).

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Hotelogix

DECEMBER 7, 2023

Boost your online visibility: Your business reaches a wide demographic by listing on OTAs. With guests leaving reviews on OTA platforms, your business gains good credibility, facilitating further bookings from across the globe. Collaborating with portals that emphasize such offers is a win-win situation for your business.

OTA 107

OTA Overbooking ROI Hotels 107

gcommerce

DECEMBER 4, 2023

In the ever-evolving landscape of the hotel industry, it is crucial for hoteliers to embrace data analytics to stay competitive and maximize their business potential. Google Analytics 4 (GA4) provides a powerful platform for hotels to gain valuable insights, optimize marketing strategies, and enhance the guest experience.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. Here are some common advertising examples that can be used to market a bed and breakfast business.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Boutique Hotel News

MARCH 14, 2023

Mendoza said: “Life House have been supporting our project with all their experience and knowledge as we are not hotel operators – we are just investors trying to develop a profitable business with a great customer experience for our guests. Mexico has been earmarked as a target market for the group.

Target Marketing 52

Target Marketing Operations Management Market 52

Social Tables

SEPTEMBER 7, 2017

If you want to stand out you need to make your ads relevant to your target market. Making an ad relevant means speaking to your target market’s pain points and status symbols. You may need to run different ads at different time of the year or business cycle. Your target market is the same way.

Target Marketing 60

Target Marketing Hotels Digital Marketing Market 60

MediaBoom

AUGUST 11, 2023

How much overlap exists between their target audience and yours? You don’t want to repeat the same ad campaign your competitors have, as it will fail to have an impact on your target market. Find Your Target Audience Facebook ads for real estate agents must have a target audience. Mediaboom is here to help.

Real Estate 88

Real Estate Digital Marketing Sales Market 88

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

Hotel Business

SEPTEMBER 26, 2023

My goal is for my team to profitably scale our portfolio across key target markets.” The maturing loan environment should also present prime opportunities for strategic acquisitions and partnerships.

Real Estate 64

Real Estate Target Marketing Scale Branding 64

Intelity

JULY 6, 2023

Instead, they encouraged the session’s listeners to use business intelligence tools, such as a guest experience management system that can digitally track when guests are most likely to interact with a hotel’s promotion, what upgrades guests gravitate towards, and more.

ROI 52

ROI Target Marketing Revenue Hospitality 52

Cloudbeds

MARCH 20, 2023

Transient These guests are individuals traveling for business or leisure. Some hotels break down transient business into subgroups such as OTAs, direct bookings , packages, and consortia. Corporate negotiated These guests are business travelers who work for a company that has a negotiated account with the property.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

SiteMinder

APRIL 11, 2024

Step 3: Implement targeted marketing campaigns to reach specific audiences Developing targeted marketing campaigns allows you to connect with specific segments of your potential guest base, tailoring your message to their unique preferences and needs.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

STAAH

AUGUST 1, 2023

It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. 1) Understand your target audience: It is important to understand who your guests are in order to provide relevant offers and guest experiences and find the right channels to reach them.

Occupancy 85

Occupancy Hotel Sales Revenue Sales 85

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Local business markups are especially pertinent for hotels.

Hotels 88

Hotels Accommodation Target Marketing Business 88

In1solutions

AUGUST 8, 2023

Our Design Team will happily create a complimentary mock-up for your business before progressing to build stage. That way, we ensure we’ve locked in the direction you want to take your website and truly understand your business’ unique needs. React to market demands : Over 70% of customers shop online.

Target Marketing 40

Target Marketing Business Shopping Sales 40

Hotel Business

APRIL 4, 2024

.” Trivedi noted that AI-driven platforms like Google’s new search experience gives hoteliers the opportunity to “know your guest up close and personal, and you can do targeted marketing.” “AI is scary, but it is a great opportunity.”

Target Marketing 111

Target Marketing OTA Scale Resorts 111

Hotel Business

NOVEMBER 9, 2023

“M3 aims to deliver value, efficiency and robust automation within a simplistic software eco-system designed for smaller hoteliers,” said Scott Watson, chief sales and marketing officer, M3. These hoteliers should have access to industry-specific technology without paying ERP prices.

Target Marketing 59

Target Marketing Services Management Market 59