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But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. It’s one of the highest-ROI investments a hotel can make. These five mistakes can quietly eat away at your revenue, even when occupancy looks strong.
Advanced Strategies to Maximize Revenue a. Dynamic Pricing: Real-Time Revenue Optimization c. Todays winners in hospitality are those who use tools like a Channel Manager not only to sync availability but to maximize revenue, streamline operations, and build a resilient digital strategy. The New Age of Hotel Distribution 2.
Ancillary revenue to the rescue! For property management companies looking to expand profitability without adding inventory or dramatically increasing workload, alternative revenue streams can be a game-changer. This post will show you how to convert those opportunities into revenue. The good news?
If theyâre told one thing by the booking agent and another by the concierge, the brand feels disjointed. For decision-makers in hospitality, the ROI is clear: better customer satisfaction, higher retention, and a stronger brand reputation. About the Author Dev Nag is the CEO/Founder at QueryPal.
Social media has become a powerful tool for hotels to engage with guests, showcase their brand, and drive bookings. While these numbers look good on reports, they don’t necessarily translate into revenue or guest loyalty. Example : A beachfront resort creates a branded hashtag for guests to use when sharing their experiences.
This enables marketing teams to recoup revenue lost from cart abandonment and increase direct bookings. In this article, well explore how retargeting ads work, why theyre an essential part of your propertys digital strategy, and how to run successful campaigns that maximize revenue. What are retargeting ads? increase YOY.
THE IMPACT Running from November 29th to December 2nd, the campaign generated: $30,000+ in revenue 88 reservations The Grove Hotel Boise’s Black Friday campaign was a standout success, creating buzz, driving conversions, and reinforcing the hotel’s brand as a destination for luxury and convenience.
But personalization can also help hoteliers attract group bookingsa key revenue driver for many hotels. Include event-specific information, branded imagery and schedules right at their fingertips. Selecting the right technology is essential for a positive ROI on these strategies, but not all solutions are created equal.
In Booth #908 at the Indiana Convention Center, June 17 to 19, the audiovisual partners will show that with the right operational structure and support, in-house AV programs can deliver measurable ROI while strengthening guest loyalty. Pop-up and add-on rentals are captured and tracked, increasing ancillary revenue without adding headcount.
Setting measurable objectives, such as higher guest satisfaction scores or improved ROI from marketing campaigns, will guide your decision-making process and help you evaluate success later. Step 5: Assess scalability and cost If your hotel has multiple properties or plans to expand, it is essential to choose a CDP that grows with your brand.
Hotel mobile marketing is the strategy of promoting a hotel’s services, offers, and brand directly through mobile devices such as smartphones and tablets. When paired with a strong digital marketing plan that is well thought out and executed, hotels have reported a 40% higher guest loyalty rate and increased ROI by 564%.
“As an approved management company for Hilton, Marriott, and Wyndham, we offer the brand expertise and operational depth that owners trust to elevate performance across a wide range of property types.” This vertically integrated approach allows the company to drive top-line performance while maintaining operational efficiency for owners.
These models often lack the context and transparency revenue managers need to understand pricing decisions. âWhy This Rateâ puts an end to that and allows independent hoteliers to compete with larger hotel brands. âIt shows the thinking behind the price and what couldâve happened if theyâd gone higher or lower.
At the forefront of this shift is Agoda, the Singapore-based OTA, which has doubled its revenue since 2020 by leveraging in-house technology, open-source tools, and AI-driven personalisation. Key takeaways Massive growth backed by tech: Agodas revenue jumped from $1.2B in 2020 to $2.2B
Voice Reservation Agents: Enhancing Availability and Efficiency Despite the digitalization of hotel booking engines , voice reservations remain a critical part of hotel revenue generationparticularly for last-minute, complex, or high-value bookings. However, maintaining round-the-clock human staffing is cost-prohibitive for many operations.
He will also play an intricate part in the development side for overall successes, representing Corporate, Owner’s, Sales, Operations, Revenue Management and F&B at respective properties. Receive daily leadership insights and stay ahead of the competition.
Hotels can configure the solution at the chain, brand, or property level for brand consistency and control. Managed through a single unified inbox, hotels can streamline communications, ensure a consistent brand voice, and gain insights into guest sentiment and trends. âA year ago, we announced that SynXis Concierge.AI
Satisfying even the most scrutinised colour branding, the new series is impossible to ignore, bringing more engaging, immersive experiences to any space. This eliminates the need for an external media player, saving on additional expense and energy, for maximum ROI. Thatâs what UrResort delivers.
This collaboration enables hotels using Infor HMS to drive incremental revenue and elevate guest personalization by seamlessly integrating Plusgradeâs proven upsell technology into the core guest journey. âTogether, weâre bringing ancillary revenue into the digital core of hotel operations â where it belongs. Brands Yum!
WorldVue Compass is the latest feature of WorldVueâs Entertainment HUBâ¢, the industry-leading in-room entertainment solution that delivers a fully branded, customizable experience â without the need for rewiring. Operators can create visually appealing reports and guest correspondence that perfectly aligns with the brand.
Role Based Access Control (RBAC) that enables brands to confidently delegate responsibilities without compromising security or visibility. Stay Package Entitlement New Dynamic ) , a technology breakthrough that increases ancillary revenue and guest personalization by simplifying how hotels sell and fulfill packages.
If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. Partnering with local or travel influencers who align with your brand can create a powerful ripple effect.
And for independent hotels without the backing of global brands, that connection often begins (and ends) on a screen. Thousands in revenue? The new guest—the Gen Z traveler—isn’t just searching for comfort; they’re looking for connection. Gen Z, born between 1997 and 2012, is poised to represent 45% of luxury purchases in 2025.
âThe name âHotel Internet Servicesâ has been a successful brand, but no longer captures who weâve become or where weâre going,â said Gary Patrick, CEO of Touchstone1. Brands Yum! Brands, Inc. By adopting Lybra Assistant, hotels can save up to 1,000 hours of manual work per year. Turner has served as Yum!
Sales, sales, sales, Charania stressed, while Laport shared Concords revenue contingency strategies in case of downturns. Rice emphasized the ROI potential in these regions, noting, They may not be sexy, but theyve made a lot of investors in Canada a lot of money. Todays great brand for that asset might be tomorrows disaster.
All devices are connected to Anacoveâs AI-powered cloud system, which treats the hotel as a unified ecosystemâ delivering automated reports and actionable insights that show clear ROI and support smarter operations. Improved single sign-on and multi-factor authentication adds layers of administrative security.
It provides 24/7, multilingual support across major communication channels like WhatsApp , website chat, and social mediaalways aligned with the hotels tone of voice and brand positioning. Real-Time communication that potentializes revenue growth Travelers demand immediate, accurate answers. AI is helping them do exactly that.
The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility. The best will deliver incredible ROI, by securing you more bookings than ever before. Increase brand presence Putting your name up in lights online is easier said than done.
In fact, a 2023 report by HubSpot found that 54% of consumers want to see more video content from brands. Just remember to pick influencers who align with your brand’s personality. With a 2024 report showing that email marketing has an average ROI of 4200%, its clear this tool is here to stay.
The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. Secor plans to further strengthen Taco Johns "people first" culture.
Role Based Access Control (RBAC) that enables brands to confidently delegate responsibilities without compromising security or visibility. Stay Package Entitlement New Dynamic ) , a technology breakthrough that increases ancillary revenue and guest personalization by simplifying how hotels sell and fulfill packages.
AI-Driven Content Creation: Automatically generate compelling, on-brand content for emails, speaker bios, and event pages to streamline and scale event marketing efforts. Operators can create visually appealing reports and guest correspondence that perfectly aligns with the brand.
Thatâs a compelling ROI argument for sustainability-focused investments, especially when margins are tight. WorldVue Compass is the latest feature of WorldVueâs Entertainment HUBâ¢, the industry-leading in-room entertainment solution that delivers a fully branded, customizable experience â without the need for rewiring.
WorldVue Compass is the latest feature of WorldVueâs Entertainment HUBâ¢, the industry-leading in-room entertainment solution that delivers a fully branded, customizable experience â without the need for rewiring. Operators can create visually appealing reports and guest correspondence that perfectly aligns with the brand.
With more than 25 years of experience leading high-performing teams and driving strategic initiatives, Secor will play a key role in accelerating the brands growth, enhancing franchisee success, and continuing to streamline system-wide operations. Secor plans to further strengthen Taco Johns "people first" culture.
Brands matter Highlighting the critical role brands play in hotel ownership, virtually all surveyed (98%) said theyre currently open to exploring new branded offeringsunderscoring the value brands bring to the table vs. operating as an independent. When looking at expansion, interest spans virtually all segments.
4 Unique Ways to Reduce Hotel Expenses and Maximize Revenue Cost-cutting doesn’t always mean reducing services—it can also involve maximizing existing resources. Partner with local artisans for in-room amenities, such as handmade soaps or decorative items, which enhance your brand while supporting the community.
His strategic leadership helped position the brand for long-term, sustainable growth. Earlier in his career, Cunningham held senior leadership roles at Dunkinâ and Inspire Brands , where he was instrumental in expanding the Dunkinâ and Baskin-Robbins footprint across the U.S. and Canada. Every Guest Journey.
Together, the combined organization will serve more than 800 restaurant brands in 150,000+ locations and 100+ countries, representing 90% of the top 50 restaurant chains in the U.S. With AI-driven tools and deep cross-product integration, PAR Engagement gives restaurant brands the control, intelligence, and speed they need to stay ahead.
With AI-driven tools and deep cross-product integration, PAR Engagement gives restaurant brands the control, intelligence, and speed they need to stay ahead. Digital engagement isnt new; most brands have done the basics, but today were entering a more competitive and more challenging time than ever. Every Guest Journey. and Canada.
When strategically implemented, entertainment becomes more than just a guest delight tool — it’s a driver of brand loyalty , ancillary revenue, and five-star reviews. Bottom Line for Hoteliers: These offerings increase dwell time, boost F&B participation, and convert passive guests into brand ambassadors.
When thoughtfully designed and effectively managed, a loyalty program can directly boost revenue, enhance guest satisfaction , and strengthen your hotel’s brand. Even amenities like paid early check-ins , airport transfers, or add-on experiences can be bundled into your loyalty structure to boost overall revenue per guest.
Discover how you can increase your hotel ROI, while you’re maximizing revenue by choosing the right hotel technology Maximizing revenue and increasing ROI — it’s every business owner’s dream. Here are four ways hotel technology can offer a profitable return on investment, while maximizing revenue.
The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. A hotel investment that delivers the goods Little Hotelier’s all-in-one booking and hotel management software can deliver an incredible ROI for your small, independent hotel: up to 63x!
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