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Kerzner CEO Explains How to Scale New Brands While Keeping One&Only and Atlantis Exclusive

Skift Blog

Skift Take: There's a funny thing about ultra-luxury: You want to grow because growth economies of scale are real. But also, if you grow too much, you're not exclusive anymore. Kerzner aims to thread that needle. Sean O'Neill and Josh Corder Read the Complete Story On Skift

Scale 278
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Peppers opens in Gladstone in Accor’s latest dual-branded accommodation offering

Hotel Management

The 32-room Peppers hotel will operate under a dual-branded accommodation offering with the adjoining 60-room Mantra Gladstone, located at the home of the sports club. The expanded accommodation offering can now welcome over 150 guests, and has the facilities to host small to large-scale meetings, expos and weddings.

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Kerzner CEO Explains How to Scale New Brands While Keeping One&Only and Atlantis Exclusive

Skift Blog

Skift Take: There's a funny thing about ultra-luxury: You want to grow because growth economies of scale are real. But also, if you grow too much, you're not exclusive anymore. Kerzner aims to thread that needle. Sean O'Neill and Josh Corder Read the Complete Story On Skift

Scale 231
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Flagship addition: Sunshine Coast property joins Choice Hotels’ Ascend Collection

Hotel Management

The beachside hotel is operated by franchisees, Chris and Olivia Taylor, who also operate First Light Mooloolaba on the Sunshine Coast, and previously managed Hervey Bay’s Oceans Resort and Spa, both positioned within the Ascend brand. Choice makes that happen on a global scale,” Chris added.

Scale 245
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Western Sydney to welcome first Marriott hotel in 2027

Hotel Management

Under an agreement with property developers JQZ, a 279-room new build premium hotel will be introduced as part of a large-scale mixed-use development on Church Street in the CBD.

Retail 275
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Exclusive: Choice Hotels inks landmark deal with SSAW to drive China growth

Hotel Management

Choice Hotels International has secured a long-term distribution and master franchise agreement with a key player in Chinas hospitality scene, SSAW Hotels and Resorts, which sets the foundation for a major expansion in China. SSAW intends to develop 100 new hotels in China under these two brands within five years.

Scale 130
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‘The brand is back’: Sofitel CEO Maud Bailly reveals grand plans for luxury brand at the reopening of a Sydney icon

Hotel Management

Accor’s French luxury brand Sofitel is set to expand and upgrade its network of hotels in Australia and New Zealand among 30 destinations globally in the coming years as the brand seeks to win favour with guests and owners 60 years on from its launch. “We It’s a powerful luxury brand. We have 51 brands in Accor portfolio.

Branding 276