Hotel Management

JULY 19, 2023

TriO Capital will work with funds, developers and real estate owners to unlock value in underperforming hotel assets including through rebrands and refurbishments. TriO will also seek to asset manage non-Ovolo branded products to drive returns. Ovolo Group said the platform aims to bridge the gap between equity and operator.

Business 189

Business Management Real Estate Target Marketing 189

Hotel Speak

MARCH 14, 2024

In the ever-evolving landscape of luxury hospitality, even established hotels must consider strategic rebranding to stay relevant and attract discerning guests. This process transcends a simple logo refresh; it’s a holistic transformation of the hotel’s identity, image, and guest experience. Who is the Ideal Guest?

Branding 77

Branding Hotels Target Marketing Email Marketing 77

MediaBoom

FEBRUARY 26, 2024

In the sphere of the high-end market, understanding and utilizing all those words associated with luxury brands is crucial. Yet, the right ensemble of words — a carefully curated array of letters — can be the key to unlocking an exclusive and discerning market.

Branding 82

Branding Market Marketing Digital Marketing 82

MediaBoom

JULY 19, 2023

But what exactly makes luxury travel brands so appealing? Luxury travel brands focus on fostering one-on-one relationships with clients with a greater emphasis on providing superior experiences. Download Our FREE Whitepaper 10 Hotel Website Must Haves to Drive Traffic & Generate New Leads Does your Hotel Website have all 10?

Branding 59

Branding Travel Services Target Marketing 59

Intelity

MARCH 8, 2023

Integrating existing casino loyalty programs and in-app gaming into a branded mobile app for your property enhances the guest experience and drives additional revenue When it comes to casino hotel customer retention, casino loyalty programs are key. Enter branded mobile apps. Enter branded mobile apps.

Casinos 56

Casinos Branding Dining Revenue 56

Up Hotel

APRIL 25, 2024

In Part 1 of our exploration into the power of social media in the hotel and hospitality industry, we delved into the myriad ways in which platforms like Facebook , Instagram , Twitter , and LinkedIn can revolutionise the way hotels connect with their guests, build brand loyalty, and drive bookings.

Hospitality 52

Hospitality Target Marketing Digital Marketing Hotels 52

Hotelier Magazine

JANUARY 24, 2024

By Morag McKenzie Positioned at the top of the upscale select-service segment, Hyatt Place is a global brand with a growth focus on the locations that matter most to Canadian and international business and leisure travellers. Franchise fees include an application fee of US $75,000 in addition to $500/room for hotels with more than 150 rooms.

Target Marketing 59

Target Marketing Real Estate Branding Market 59

Hotel Business

MARCH 31, 2023

BWH Hotel Group has added several new properties in North America, Europe and Asia, including the U.S., As the resurgence of travel continues, we are proud to grow our portfolio in key destinations around the globe,” said Larry Cuculic, president/CEO, BWH Hotel Group. “As

Hotels 59

Hotels Target Marketing Branding Travel 59

Hotel Management

DECEMBER 20, 2023

Veriu Group CEO, Zed Sanjana, and developer Tim Gurner are celebrating a successful first six months of Veriu Collingwood, with the apartment hotel garnering strong occupancy and room rates since opening. Tell us a bit about Veriu Collingwood and what makes this hotel particularly unique? It is a mix.

Construction 267

Construction Shopping Pipeline Occupancy 267

MediaBoom

MARCH 29, 2024

Discover who your target market should be when creating travel ads for luxury audiences and what elements the ads require. Along the way, we’ve peppered in plenty of examples from luxury travel brands to benefit your ideation: we’ll share our favorite ads on Google, YouTube, Facebook, and Instagram.

Travel 90

Travel Target Marketing Digital Marketing Market 90

Intelity

MARCH 2, 2023

5 reasons your property should implement a branded mobile casino app Hospitality technology dates back to 1894 when the Netherland Hotel in New York City introduced the first in-room telephones for its guests. But how can these technologies benefit casino-hotels? Needless to say, we’ve come a long way since then.

Casinos 52

Casinos Target Marketing Branding Hotels 52

eHotelier

AUGUST 27, 2023

A beginners guide to lead generation for hotels - Insights - Insights By generating leads, hotels can reach out to a larger audience, increase brand awareness, and drive sales and profits.

Sales 98

Sales Hotels Branding Target Marketing 98

MediaBoom

MARCH 15, 2024

SEO for hotels remains one of the most valuable tools in any marketer’s kit as hotel numbers in the United States climb. With over 165,000 hotels on American soil , yours must rank well to be on the average consumer’s radar. What does search engine optimization entail, and why is it important for hotels?

Hotels 88

Hotels Accommodation Target Marketing Business 88

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

Hotel Business

JANUARY 16, 2024

Wurzak Hotel Group has expanded its services to include third-party hotel management services for additional ownership groups in strategic markets. “We have historically focused on managing hotels for a select group of owners,” Jake Wurzak, co-CEO of Wurzak Hotel Group (WHG).

Services 64

Services Management Target Marketing Operations 64

Hotel Business

APRIL 4, 2024

At the 2024 AAHOA Convention & Trade Show at the Orange County Convention Center in Orlando, brand leaders took to the stage during the first General Session to discuss the issues affecting the hotel industry. ” The way Google will present the search results, he said, can be a detriment to the hotel.

Target Marketing 111

Target Marketing OTA Scale Resorts 111

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. Advertising affords you the opportunity to increase your leads , improve your visibility and brand awareness, elevate engagement, and earn more bookings, boosting your revenue.

Hotels 52

Hotels Branding Market Marketing 52

Hotel Management

AUGUST 17, 2023

As an ever-evolving e-organism, AirAsia Superapp also includes the ability to book hotels, ridesharing, dining, insurance, buses, ferries and trains as well as packages inclusive of airfares and hotels under a feature called Snap. Many of Archipelago’s brands are unfamiliar to Australian and NZ travellers.

Business 130

Business Travel Target Marketing Dining 130

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Social Tables

SEPTEMBER 7, 2017

Hotel advertisements should be an important part of any hotel’s digital marketing plan. Ads can drive targeted traffic to your hotel website, run specials during the slow season, and amplify your brand awareness. Hotel advertisements can drive site traffic, push specials, and amplify your brand.

Target Marketing 60

Target Marketing Hotels Digital Marketing Market 60

Hotel Business

SEPTEMBER 26, 2023

Backed by strategic investors GIC and APG Investments , the owner-operator hotel and lifestyle brand currently has 31 properties worldwide in key urban core locations in metropolitan cities, including 20 locations across the U.S. My goal is for my team to profitably scale our portfolio across key target markets.”

Real Estate 64

Real Estate Target Marketing Scale Branding 64

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. It drives bookings, increases brand awareness and boosts revenue. Set Clear Goals and Objectives: Next, before launching a hotel marketing campaign, it’s essential to set clear goals and objectives.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. This blog will take you through everything you need to know to start succeeding with hotel social media marketing.

Market 105

Market Marketing Hotels Travel 105

Cloudbeds

JUNE 23, 2023

This is how customers expect services today, including in the hotel industry. In a world that can not wait, hotel chatbots have become hoteliers’ best allies in providing excellent guest experiences while generating bookings and additional revenue. What is a hotel chatbot?

Upsell 98

Upsell Services Hotels Target Marketing 98

Little Hotelier

OCTOBER 11, 2023

What is a hotel blog? A hotel blog is a dedicated section of your website where your hotel can publish articles designed to inform and/or entertain your target audience. Hotel blogs represent a golden opportunity to attract more guests. Here are a few other key considerations you should make as a hotel blogger: 1.

Hotels 52

Hotels Travel Motels Accommodation 52

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

STAAH

MARCH 19, 2024

In the competitive hospitality industry, securing direct bookings is vital for hotel success. Direct bookings boost profits by cutting commission fees and allow hotels to build better guest relationships. They enable personalized experiences, data collection, and targeted marketing efforts.

Accommodation 85

Accommodation Target Marketing Market Marketing 85

Hotelogix

DECEMBER 7, 2023

To be very precise, it has shaped the way guests book their accommodations at hotels. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. Hotels list their properties - rates, and availability on them.   Why should you partner with OTAs? Here’s a reality check!

OTA 107

OTA Overbooking ROI Hotels 107

eZee Absolute

JANUARY 19, 2023

For years, hotels have been at a crossroads, trying to determine whether to handle marketing in-house or outsource it. So, the question at hand is, how can hotels determine which marketing approach to opt for? And, how to capitalize on the strengths of both in-house and outsourced marketing?

Hotel Marketing 81

Hotel Marketing Market Marketing Hotels 81

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. However, modern travelers prioritize the experience they’ll have when booking a hotel.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

eZee Absolute

SEPTEMBER 13, 2023

Running a hotel is a fantastic journey, but it also requires you to stay on your toes as the hospitality landscape continuously evolves. As society undergoes profound changes, so does the behaviour of consumers, and this transformation has a significant impact on hotels. So, what’s the deal, you ask?

Consumer 59

Consumer Hospitality Accommodation Hotels 59

SiteMinder

SEPTEMBER 26, 2022

Some differences between hotel guests are obvious, and others are as small as their booking channel preferences or tendency to spend additional money on-site. Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. What is hotel market segmentation?

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Little Hotelier

OCTOBER 11, 2023

Hotel email marketing is an online marketing technique that helps hoteliers reach a broader audience via email. It usually involves automatically sending emails to promote their hotel, announce new discounts, request feedback from previous guests, and share news about their property.

Email Marketing 98

Email Marketing Market Marketing Hotels 98

Hotel Business

MARCH 14, 2024

With Facebook hitting its 20-year anniversary, Hotel Business spoke with Erin Whitlock Brown , social media manager, Valor Hospitality Partners , to see how the company and other social media outlets have changed hospitality. It’s given hospitality brands better insight into the guest experience. YouTube, TikTok, Instagram, etc.)

Hospitality 64

Hospitality Target Marketing Business Consumer 64

MediaBoom

MARCH 9, 2023

Great luxury hotel website design can be a remarkably powerful tool to establish your brand. For the luxury hotel business, a great website offers you many opportunities. Why do you need an excellent luxury hotel website design? An excellent Hotel Website Design is vital to enticing and landing motivated guests.

Hotels 97

Hotels Resorts Services Travel 97

STAAH

AUGUST 1, 2023

A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Here are 6 hotel sales strategies to increase your revenue.

Occupancy 86

Occupancy Hotel Sales Revenue Sales 86

STAAH

AUGUST 29, 2023

Here’s a breakdown of what constitutes a successful approach: 1) Audience Insights and Target Market Any successful business and marketing strategy begins with understanding your guests – who are you targeting? Excellent pictures and descriptions are critical to maintaining your brand on these channels.

OTA 84

OTA Email Marketing Marketing Strategy Market 84