Hotel News Resource

NOVEMBER 18, 2023

Luxury has always been associated with high-end brands and products, with marketers utilizing this association to promote their offerings effectively. Luxury is not just about price tags and exclusivity, but an intricate web of storytelling, consumer psychology, and brand identity.

Marketing Strategy 64

Marketing Strategy Market Marketing Consumer 64

MediaBoom

JULY 13, 2023

Marketing strategies for travel agents can increase brand awareness, boost website traffic, increase leads, and result in more bookings. However, it takes an understanding of marketing to successfully employ these tactics. What is travel agency marketing?

Marketing Strategy 73

Marketing Strategy Market Marketing Travel 73

Hotel Speak

MARCH 27, 2024

In the fiercely competitive hospitality world, a hotel’s brand is its battle cry. This guide delves into the art of hotel brand positioning , equipping you with the knowledge and tools to craft a powerful brand identity that attracts the right guests and drives success. What are their brand positions?

Branding 74

Branding Hotels Market Marketing 74

Hotel Business

MAY 17, 2023

has appointed Brian Povinelli to SVP, global head of marketing and brand. Povinelli, who has been with Marriott since its acquisition of Starwood Hotels in September 2016, will lead the company’s overall marketing strategy, as well as the end-to-end guest experience for Marriott’s 22 premium, select- and longer-stay brands.

Branding 100

Branding Market Marketing Marketing Strategy 100

MediaBoom

FEBRUARY 23, 2024

Do you know what your luxury brand’s target audience truly desires? Are your marketing efforts effectively connecting with affluent customers? Understanding your target audience is crucial in order to stand out in the competitive world of luxury brands. What Values Drive Your Luxury Brand Target Audience?

Consumer 85

Consumer Branding Market Research Market 85

Skift Blog

MARCH 22, 2023

Skift Take: When we asked Hilton how it's updating its brands for a new era, we expected to hear mostly about things like color palettes and breakfast options. But the company instead said workforce satisfaction was the most critical ingredient. Sean O'Neill Read the Complete Story On Skift

Branding 199

Branding Marketing Strategy Market Marketing 199

MediaBoom

FEBRUARY 26, 2024

There has never been a better time to build a luxury brand than this. The global luxury goods market, a highly lucrative sector, is projected to grow significantly, at a CAGR of 4.4%, aiming to reach USD 510.06 If you’re looking to build a luxury brand, understanding this market’s dynamic growth and potential is essential.

Branding 97

Branding Digital Marketing Market Marketing 97

Hotel News Resource

NOVEMBER 15, 2023

With brands around the globe competing for attention - especially around Black Friday and Cyber Monday - you need to make sure you are not only following email design best practices, but also thoughtfully crafting the right subject lines, content, and CTAs to stand out in a crowded inbox. Ready or not the holiday season is approaching.

Email Marketing 64

Email Marketing Marketing Strategy Revenue Market 64

Are Morch

JANUARY 17, 2023

There are two types of hotels in the market. The first type perfectly positions itself in the eyes of the audience with its irresistible brand image and foolproof marketing strategies. These hotels don’t just sell the simple promise of customers being able to spend the night comfortably.

Marketing Strategy 130

Marketing Strategy Branding Hotels Market 130

Cloudbeds

FEBRUARY 6, 2023

No doubt about it: social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Social networks can give your property exposure like never before to help increase brand awareness and drive more direct bookings. What is a social media marketing strategy?

Marketing Strategy 52

Marketing Strategy Market Marketing Branding 52

Skift Blog

JANUARY 8, 2024

Skift Take: Choice Hotels is launching a year-long U.S. marketing campaign to raise awareness for its 22 brands. Here's why it decided to leverage digital platforms like Spotify and to hire Emmy winner Keegan-Michael Key as a brand ambassador. Sean O'Neill Read the Complete Story On Skift

Hiring 169

Hiring Branding Market Marketing 169

MediaBoom

APRIL 11, 2024

In a world of ever-evolving marketing trends, email remains a powerful tool for luxury brands. Email marketing for luxury brands is a strategic tool to enhance brand prestige, deeply engage affluent customers, and increase sales. We’ll then explore the significant advantages of luxury email marketing.

Email Marketing 52

Email Marketing Branding Market Marketing 52

MediaBoom

FEBRUARY 26, 2024

In the sphere of the high-end market, understanding and utilizing all those words associated with luxury brands is crucial. Yet, the right ensemble of words — a carefully curated array of letters — can be the key to unlocking an exclusive and discerning market. Take, for instance, the iconic luxury fashion house, Chanel.

Branding 82

Branding Market Marketing Digital Marketing 82

eHotelier

MAY 17, 2023

is announcing the appointment of Brian Povinelli to Senior Vice President, Global Head of Marketing and Brand. Marriott International, Inc.

Branding 52

Branding Market Marketing Marketing Strategy 52

MediaBoom

MARCH 4, 2024

Developing a luxury branding strategy it’s not easy and requires meticulous planning and execution You’re targeting a very specific audience , asking them to make a significant investment into something that might not be a necessity. Repeat that exercise with almost every luxury brand, and you’ll find the same results.

Branding 95

Branding Digital Marketing Consumer Market 95

Lodging

MAY 18, 2023

announced the appointment of Brian Povinelli to senior vice president, global head of marketing and brand. Povinelli, who has been with Marriott since its acquisition of Starwood Hotels, will lead the company’s overall marketing strategy. Marriott International, Inc.

Marketing Strategy 130

Marketing Strategy Resorts Market Marketing 130

MediaBoom

FEBRUARY 22, 2024

At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. So, how can you compete with the top brands in the affluent market and stay ahead of the competition? Many marketers use brand storytelling to cater to these unique values.

Branding 83

Branding Market Marketing Digital Marketing 83

MediaBoom

APRIL 5, 2024

By engaging these potential travelers during their research phase, travel marketing effectively drives interest, bookings, and revenue for the tourism industry, making it a critical strategy for businesses looking to capitalize on digital consumer behavior. Is your travel brand ready to reach new heights in search engine rankings?

Marketing Strategy 83

Marketing Strategy Market Marketing Travel 83

Travelboom Marketing

MARCH 11, 2024

Connecting with potential guests using immersive, experiential advertising can build a hotel’s brand recognition and customer base. An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services.

Market 98

Market Marketing Events Hotels 98

Hotel Business

MAY 14, 2024

Omni Hotels & Resorts has appointed Michael Innocentin as its chief marketing officer (CMO). Innocentin will oversee the planning, development and execution of all brand marketing initiatives, including advertising, public relations, social media, the website and digital campaigns.

Digital Marketing 59

Digital Marketing Retail Marketing Strategy Resorts 59

Refine

JANUARY 2, 2024

Hotel Marketing Company A Hotel marketing company specializes in creating and implementing marketing strategies specifically for hotels. They are important as they help hotels increase visibility, attract more guests, and The post How Can a Hotel Marketing Company Boost Your Hotel’s Revenue?

Hotel Marketing 52

Hotel Marketing Revenue Market Marketing 52

MediaBoom

JULY 19, 2023

But what exactly makes luxury travel brands so appealing? Luxury travel brands focus on fostering one-on-one relationships with clients with a greater emphasis on providing superior experiences. Download Our FREE Whitepaper 10 Hotel Website Must Haves to Drive Traffic & Generate New Leads Does your Hotel Website have all 10?

Branding 59

Branding Travel Services Target Marketing 59

Travelboom Marketing

MARCH 21, 2024

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Plus, when you use mobile PPC ads , you can reach customers anywhere.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

STAAH

MARCH 26, 2024

In today’s digital age, social media has become a powerful tool for hotels to engage with guests, build brand awareness, and drive bookings. However, with so much content out there, it can be challenging for hotels to get noticed among all the competition.

Events 91

Events Hotels Market Marketing 91

Hotel Business

JANUARY 8, 2024

Rentyl Resorts has collaborated with DaVinci Hospitality Group and Ferrari Group to brand and manage a new boutique hotel at 2814 Collins Ave. This venture aligns perfectly with our goal of providing a unique Miami Beach experience at a vibrant condo-hotel,” said Nicholas Falcone, CEO, Rentyl Resorts. in Miami Beach.

Resorts 59

Resorts Marketing Strategy Hotels Services 59

Mews

AUGUST 25, 2023

Defining your hotel's tone of voice is one of the most strategic decisions you need to make. It ties directly into your marketing strategy by determining how your brand communicates a unique value proposition.

Marketing Strategy 52

Marketing Strategy Hotels Branding Market 52

Mews

AUGUST 24, 2023

Defining your hotel's tone of voice is one of the most strategic decisions you need to make. It ties directly into your marketing strategy by determining how your brand communicates a unique value proposition.

Marketing Strategy 52

Marketing Strategy Hotels Branding Market 52

Hotel Speak

MARCH 13, 2024

A well-optimised website is crucial for any hotel’s success. But with ever-evolving marketing strategies and a constant battle for online visibility, allocating your budget effectively is critical. Keyword research: Understand the search terms travellers use to find hotels like yours.

Marketing Strategy 79

Marketing Strategy Hotels ROI Travel 79

Hotel News Resource

MAY 25, 2023

' We have both Ken Reig, president, and Rob Langenback, COO, of Eight Oh Two Marketing. Eight Oh Two is a powerhouse in the search marketing world with over 15 years of helping major brands like Orvis, Geneverse, RBX, and others succeed through forward-thinking search optimization and search marketing strategies.

Market 97

Market Marketing Marketing Strategy Hotel Marketing 97

Hotel Business

FEBRUARY 7, 2023

My Place Hotels of America has added Jeff Thomas as VP, marketing and Bruce Sneller as VP, leadership development to its executive team to bolster its support for its franchisees through additional investments in traditional, digital and social marketing efforts, and leadership development at the property level.

Digital Marketing 105

Digital Marketing Hotels Marketing Strategy Market 105

Inn Quest

MARCH 2, 2023

Hotel management is a complex and challenging task requiring business acumen and customer service skills. This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. However, modern travelers prioritize the experience they’ll have when booking a hotel.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

Innisfree Hotels

DECEMBER 5, 2019

– December 3, 2019 – Innisfree Hotels has broken ground on its latest development project, a dual-branded SpringHill Suites and Courtyard by Marriott hotel located at 2900 Atlantic Avenue in Amelia Island, Fla. The hotel is slated to open in the spring of 2021. ABOUT INNISFREE HOTELS. GULF BREEZE, FLA.

Branding 52

Branding Hotels Marketing Strategy Operations 52

Hotel Business

JUNE 9, 2023

Hotel Equities (HE) has promoted Marissa Little to the position of talent manager and Michaelanne Colarelli to the role of marketing manager. In her new role, she is responsible for facilitating talent development and retention strategies across HE’s expanding portfolio of hotels.

Marketing Strategy 52

Marketing Strategy Hotels Branding Events 52

Hotel Marketer

SEPTEMBER 10, 2023

Generative AI has really made a splash over the past 8 or 9 months. While capabilities keep improving every day (and are far from perfect), that hasn’t stopped major consumer corporations from jumping on the bandwagon to experiment and tap into the amazing creativity, cost-savings and scale these tools can offer. In this article we…

Branding 105

Branding Scale Consumer Marketing Strategy 105

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

Hotel Management

FEBRUARY 8, 2024

La Vie hires ex Spicers Retreats GM to drive boutique La Vie Hotels and Resorts has appointed experienced boutique hotel manager, Sam Giles, as General Manager at 202 Elizabeth. They want a touch of uniqueness and a hotel with personality, which is demonstrated by the ongoing success of 202 Elizabeth and ADGE Hotel & Residences. “We

General Manager 263

General Manager Resorts Management Market 263