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Crown Resorts CEO heralds ‘exciting new chapter’ under revamped brand

Hotel Management

Crown Resorts has undergone a brand refresh for the first time in nearly a decade, in a public shift from its image as a casino and hotel to a world-class entertainment destination. The post Crown Resorts CEO heralds ‘exciting new chapter’ under revamped brand appeared first on Hotel Management.

Branding 278
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The Impact of Color and Lighting in Brand Photography

Social Hospitality

As such, carefully consider every image your brand puts out online or in print. This is why brand photography is so important. Below, we’ll go over what brand photography is as well as how the use of light and color can help convey your brand’s identity and leave your customers wanting more. What Is Brand Photography?

Branding 290
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Exclusive: Pan Pacific Hotels Group CEO on repositioning brands for global growth

Hotel Management

At Pan Pacific Hotels Group, we remain focused on establishing the brand as a trusted global hospitality group. To achieve this, we are committed to growing our three brands – Pan Pacific, Parkroyal Collection and Parkroyal – as well as building our digital capabilities to meet the demands of modern travellers and guests.

Branding 130
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Beyond Traditional Hospitality: The Impact of Consumer Behavior on Hotels

eZee Absolute

Running a hotel is a fantastic journey, but it also requires you to stay on your toes as the hospitality landscape continuously evolves. As society undergoes profound changes, so does the behaviour of consumers, and this transformation has a significant impact on hotels.

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Wyndham teams with sbe for new lifestyle brand

Hotel Business

Wyndham Hotels & Resorts and sbe , the privately held leading international lifestyle hospitality group that develops, manages and operates hotels, restaurants, lounges and nightclubs, have launched a new smart lifestyle conversion brand under the working title Project HQ Hotels & Residences.

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Luxury Marketing – The Ultimate Guide to Elevate Your Brand

MediaBoom

At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. So, how can you compete with the top brands in the affluent market and stay ahead of the competition? Many marketers use brand storytelling to cater to these unique values.

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New brand RESET breaks ground

Hotel Business

RESET, a new hotel brand, has broken ground on its first property on 180 acres of private desert next to Joshua Tree National Park. This 65-room property will serve as the flagship for the brand cofounded by Ben Uyeda. Sightline Hospitality has signed on as the operator.