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For a very long time, salespeople have been taught to start sales presentations with their company’s story as a way to gain credibility with their prospective clients. If what you sell is essential to your client’s success, then you must be able to execute and ensure they achieve the outcomes you are promising.
In a b2bsales world it’s critical. Too often sales people reach out to clients with no understanding of the problems their customer or prospect are dealing with. When this happens, sales people are left feeling around in the dark, looking for a problem. You should. You’ll be doing them a huge favor.
You’ve redesigned the territories that sales requested and sales are still down. You launched a new commission structure and sales isn’t happy, but you think they are. All b2bsales leaders have been guilty of at least one of these if not all of them and they are guilty of others not mentioned.
Cendyn has launched eInsight Sales, a new B2Bsales automation solution available as a hospitality-centric add-on to Cendyn’s eInsight CRM platform. eInsight Sales and eInsight CRM allow users to manage all demand and their sales pipeline across transient and corporate business in one platform.
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent salesenablement.
EMS is an industry-leading event planning conference, and it describes itself as “the event industry’s mega-show,” which “brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, trade show organizers, event strategists, experience designers, event technology gurus and more.”
If you want to improve your results in B2Bsales, you need to understand the importance of developing your perspective. There was a time when what you needed for B2BSales was knowledge of your company and your products and services. A young salesperson challenged a friend of mine. The Now is Value Creation.
A stronger value proposition is better than a weaker one, and while it is helpful, it isn’t often enough by itself to win in B2Bsales. What is more important is your ability to create value for the contacts you are selling to throughout the sales conversations. Essential Reading! Get my 3rd book: Eat Their Lunch.
If you buy the Elite Ticket, we will treat you to the third day of salesenablement (or what I would call sales encouragement, because it will see you leaving ten-foot-tall and bazooka proof). Our strongest recommendation is that you bring your sales team, using it as your sales kickoff and a training opportunity.
Salesenablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.
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