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B2B Digital Marketing: Cutting-Edge Strategies for Lead Generation

Social Hospitality

In the ever-evolving landscape of B2B marketing, the pursuit of qualified leads remains a paramount challenge for businesses. Success in the B2B space now hinges on adapting to the changing dynamics of digital marketing. The Changing Landscape of B2B Marketing Historically, traditional marketing methods held sway in the B2B arena.

B2B 32
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Key appointments: BWH Hotels, Seibu Prince, Pullman Sydney Penrith

Hotel Management

Bagley brings nearly 20 years of experience in the tourism and hospitality industry, spanning business development, product development, and B2B marketing. Charles Powell Cowell has spent the past eight years living and working in the Southern Highlands working closely with the local community on various charity events during that time.

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How to Leverage Micro-Influencers for Lead Generation

Social Hospitality

Brands are always looking for new ways to create leads and close sales. If you’re pursuing B2B influencer marketing , you might loop in thought leaders in your industry. A close circle of influencers passionate about your brand will keep giving you leads long after the conclusion of a campaign with you.

Branding 130
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Quest opens new-build hotel in billion-dollar Sutherland Shire precinct

Hotel Management

Located within Woolooware Bay Town Centre – a precinct that includes a shopping centre, waterfront parklands, a shared pedestrian/cycle path, outdoor fitness zones and children’s playground – Quest Woolooware Bay is close to the ocean, golf courses and PointsBet Stadium.

Shopping 279
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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play.

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Exclusive: Expedia’s lodging lead points to upswing in Asia travel as India’s growing middle-class explores

Hotel Management

The second thing we hear – and we’ve seen it, it’s one of my biggest revelations here at Explore 24 – is hotels have largely considered us as a consumer-facing business and have underestimated the power of our B2B arm, not understanding that we power 60,000 other companies.

Travel 130
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5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Is your team focused on building a reliable tech stack for 2020?