An Unwillingness to Prospect and Poor B2B Sales Results
Anthony Iannarino
MARCH 9, 2020
There are sales organizations with anemic pipelines and too few opportunities struggling to find growth. The idea is that by eliminating prospecting from the top salesperson’s duties, they can focus all their time on “closing” deals. As many issues stem from an unwillingness to require professional B2B salespeople to prospect.
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