Hotel Speak

JANUARY 23, 2024

From an 80 DAYS study of independent hotel groups’ email marketing in 2023, we found that: Email traffic attracts a lower-than-average bounce rate of just 32%, compared to 39% across a group hotel website. Conveniently, our friends at For-Sight have some fantastic advice on how to segment your audiences.

Email Marketing 85

Email Marketing Market Marketing Hotels 85

Boutique Hotel News

MAY 9, 2023

UK: Montgomery Group, the organisers of the Independent Hotel Show London 2023, have launched the Hoteliers’ Choice competition to showcase industry suppliers. Following nominations of hotel industry suppliers from the show’s audience members, a select panel of hoteliers and event partners will shortlist 15 companies.

General Manager 52

General Manager Hotels Events Management 52

Social Hospitality

MARCH 15, 2024

Crafting an engaging sustainability narrative for your business is key to communicating your efforts to your target audience. These might include opting for sustainable sources for the items in your hotels, to powering your buildings with solar. This is great for the planet but it can also be useful for your business in various ways.

Hospitality 130

Hospitality Consumer Business Market Research 130

Hotel Designs

OCTOBER 3, 2023

After years of exposure to the world of luxury hotels through my brother, James Lohan, the founder of Mr & Mrs Smith , I knew I wanted to focus on designing hotels, bars and restaurants. Image credit: New Heritage Design HK: Why did you choose to partner with the Independent Hotel Show?

Hotels 59

Hotels Events Business Shopping 59

Little Hotelier

MARCH 28, 2023

What is hotel content marketing? Hotel content marketing aims to attract and retain customers by offering them assets that they find informative, entertaining or otherwise useful. Ultimately, your content should aim to turn the audience not just into paying guests, but loyal customers and brand ambassadors.

Market 111

Market Marketing Marketing Strategy Hotels 111

Boutique Hotel News

JANUARY 19, 2023

Worldwide: Designed for independent hoteliers , Handwritten Collection is the latest brand from Accor with more than 110 leads globally. Handwritten Collection, a global portfolio of independent, midscale hotels, has launched with 12 secured signings. By 2023, the Handwritten Collection is expected to reach more than 250 hotels.

Branding 52

Branding Revenue Travel Sales 52

Hotel Business

FEBRUARY 7, 2024

to 6.0%, with the opportunity for further upside of 25 to 50 basis points from our exclusive partnership with Small Luxury Hotels of the World. Additionally, Hilton celebrated the openings of its 600th hotel in Greater China, as well as the Signia by Hilton Atlanta, which marked the brand’s first new-build property.

Pipeline 115

Pipeline Revenue Branding Occupancy 115

Hotel Designs

FEBRUARY 13, 2023

Hotel Designs Preview: New year, new stages at Independent Hotel Show Amsterdam 2023 Preview: New year, new stages at Independent Hotel Show Amsterdam 2023 ‘Expect the unexpected’ is the line from Independent Hotel Show Amsterdam this year, which takes place March 14 – 15 at the RAI Amsterdam.

Hotels 52

Hotels Forecasting Branding Business 52

Boutique Hotel News

DECEMBER 12, 2022

Worldwide: Hotel management system RoomRaccoon has integrated with Cendyn’s Pegasus Central Reservation System (CRS) to enable hotels distribute rates, availability and inventory on global distribution systems. Content will be promoted to an audience of more than 600,000 travel buyers in more than 120 markets. .

Global Distribution System 52

Global Distribution System Revenue Events Accommodation 52

Hotel Management

NOVEMBER 8, 2023

Globally, Hilton has a highly engaged audience on TikTok and it’s also a channel that celebrates diversity and allows people to be their real, authentic selves – which makes it a great platform for our pilot,” Hogg told HM. million views to date (09/11/23) and gained global media attention. “We

Intent 264

Intent Pipeline Branding Closing 264

STAAH

OCTOBER 24, 2023

In the dynamic world of hotel reservations, capitalizing on your website’s potential is vital for hoteliers. Independence: While OTAs dominate the market, savvy travelers often research and shortlist options directly on hotel websites. Driven by data: Marketing today is all about understanding your audience.

OTA 78

OTA Revenue Upsell Market 78

gcommerce

APRIL 22, 2024

Battling OTA’s for direct business For over 20 years, hotels have been competing with OTA’s for direct bookings. As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels and OTAs to win customers. The response from hotels has been tragically tepid. How has the industry responded?

OTA 52

OTA Digital Marketing Fair Share Market 52

Travelboom Marketing

MARCH 11, 2024

Follow along as we show you what experiential marketing is and explain how these campaigns draw in new visitors, retain loyal guests, and help your hotel stand out from the rest. The best experiential marketing events and campaigns offer value to guests that goes beyond typical amenities to help the hotel become a preferred brand.

Market 98

Market Marketing Events Hotels 98

Little Hotelier

OCTOBER 11, 2023

Is Hopper legit for hotels? Yes, the travel booking app Hopper is legit for hotels. Hopper reviews are important because the online reputation and subsequent perception of your hotel have a huge effect on your ability to attract guests and the rates you charge those guests. Hopper hotel reviews: Is it reliable?

OTA 52

OTA Accommodation Hotels Travel 52

SiteMinder

MAY 6, 2024

A booking engine comparison is the process of evaluating different platforms to understand their features, functionalities, and suitability for a specific hotel. Table of contents Main considerations when comparing booking engines Choosing the right booking engine is a pivotal decision for any hotel.

Motels 52

Motels Hotels Operations Upsell 52

Little Hotelier

OCTOBER 11, 2023

Hotel email marketing is an online marketing technique that helps hoteliers reach a broader audience via email. It usually involves automatically sending emails to promote their hotel, announce new discounts, request feedback from previous guests, and share news about their property.

Email Marketing 98

Email Marketing Market Marketing Hotels 98

Little Hotelier

MAY 31, 2023

What is hotel digital marketing? Hotel digital marketing is the practice of promoting your property to potential guests using the internet. Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. You’re thinking about your next trip.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

Little Hotelier

JULY 31, 2023

Hotels are inherently seasonal businesses. For most hotels the shoulder seasons are during spring and autumn, between the busy summer and the quieter winter (although the opposite is true for places like ski resorts). How does shoulder season affect small hotels? Let’s take a look at everything you need to know.

Hotels 97

Hotels Business Events Revenue 97

Hotel Speak

MAY 19, 2023

And the good news is that it unfolds great opportunities for hotel businesses to increase revenue. With blended travel, target audiences just become broader and less defined. Hotels need to get prepared to attract this new demand. Hotels need to get prepared to attract this new demand. What is “bleisure” travel?

Business 59

Business Travel Occupancy Services 59

Hotel Designs

OCTOBER 31, 2023

Hotel Designs Hotel Per La signed as Autograph Collection Hotel Per La signed as Autograph Collection Hotel Per La has joined Marriotts Autograph Collection of independent hotels, handpicked for their unique attributes and distinct character, while located in the most desirable destinations.

Hotels 103

Hotels General Manager Events Shopping 103

Little Hotelier

JULY 20, 2023

What are hotel distribution channels? Hotel distribution channels are the places that accommodation providers can sell rooms to guests. What is the importance of distribution channels in the hotel industry? It’s not a matter of whether you use hotel distribution channels, but how you use them.

Global Distribution System 52

Global Distribution System OTA Hotels Travel 52

Little Hotelier

MAY 31, 2023

What are hotel bidding sites? Hotel bidding sites are online booking platforms that allow travellers to bid on hotel rooms at a lower price than the hotel’s advertised rate – sort of like a hotel metasearch where the guest names their price. Once a bid is made, a hotel is offered the chance to accept it.

Hotels 52

Hotels Revenue Upsell ROI 52

Little Hotelier

NOVEMBER 8, 2023

What are the different types of hotels? This is why there are so many different types of hotels. But what exactly are those hotel types? There are many different modes of hotel classification, such star rating, size, services or guest demographic. Ownership Ownership is another way to separate different kinds of hotels.

Motels 52

Motels Accommodation Hotels Services 52

Little Hotelier

MARCH 5, 2023

This is achieved by offering underprivileged young Thais the chance for a professional future in hospitality, bringing financial independence and interpersonal social skills. We were in contact with Little Hotelier at the start of the Pimali journey some 6 years ago,” she explained. “At

Resorts 98

Resorts Hospitality Operations Revenue 98

MediaBoom

APRIL 5, 2024

As more travelers use voice-activated devices to search for travel information, including this in your SEO strategy can help you capture a broader audience. Use SEO best practices in your travel blog content, incorporating keywords naturally and focusing on topics that resonate with your audience.

Marketing Strategy 83

Marketing Strategy Market Marketing Travel 83

MediaBoom

APRIL 11, 2024

This fosters loyalty and drives repeat purchases among discerning audiences. Target the Right Audience If you want to build a responsive email list, you have to make sure you’re targeting the right audience. Consider your audience when crafting attractive offers (like lead magnets) and retaining subscribers on your list.

Email Marketing 52

Email Marketing Branding Market Marketing 52

Cloudbeds

MAY 8, 2023

Cloudbeds’ 2023 State of Independent Lodging Report found that the ways that people find travel inspiration are changing, and younger generations are leading the charge. Read on to learn how to use Instagram at your hotel, what to post, and examples to inspire your strategy. Add a bio to inform your audience who you are.

Branding 119

Branding Hotels Travel Shopping 119

SiteMinder

NOVEMBER 14, 2023

Amenitiz and SiteMinder are both leading platforms in the hotel management software industry, each offering a unique set of tools and features tailored to the needs of hoteliers. At its core, Amenitiz is a hotel management system designed to simplify the daily tasks of hoteliers. But how do they differ?

OTA 52

OTA Revenue Management Overbooking 52

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Top Digital Marketing Ideas and Tips for Your Hotel 1.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

SiteMinder

AUGUST 29, 2023

Ancillary revenue is when you earn income from additional services or products offered at your hotel. Maybe it’s a relaxing spa treatment after a long day, a convenient shuttle service to the local attractions, or a romantic dinner at your in-house restaurant; whatever makes the stay at your hotel special for guests.

Ancillary Revenue 52

Ancillary Revenue Revenue Hotels Services 52

Up Hotel

SEPTEMBER 30, 2022

Everyone at Up Hotel Agency has worked extremely hard, and we’re thrilled to announce that the team recently won multiple awards for a number of hotel and hospitality websites that we’ve developed! The website has a beautiful, modern design that is sure to please the target audience. A standout site.”

Digital Marketing 52

Digital Marketing Marketing Strategy Events Market 52

Amadeus Hospitality

APRIL 23, 2024

Here are 5 signs a hotel tech stack is outdated, along with tips on which state-of-the-art solutions to consider instead. Hoteliers can create additional revenue streams during the booking process by monetizing all aspects of a hotel – spa, pool, bike share program, dining, etc. 5.

Upsell 52

Upsell Global Distribution System Hotels Shopping 52

Little Hotelier

AUGUST 1, 2023

Launched in 2014, its point of difference is predicting trends in flight and hotel prices to help users identify the best time to travel based on their budgets. As far as hoteliers are concerned, Hopper is essentially a metasearch engine, although unlike on Trivago and Agoda, a hotel can’t create and manage its own listing.

OTA 52

OTA Travel Accommodation Hiring 52

SiteMinder

SEPTEMBER 6, 2023

Staycations offer an opportunity to boost occupancy rates by appealing to a nearby audience who might otherwise have overlooked the luxury and relaxation available right on their doorstep. Even with cheap flights and a great hotel rate, other costs like car rental push expenses up. Table of contents What is the staycation trend?

Hotels 98

Hotels Travel Events Revenue 98

Hotel Speak

MARCH 13, 2024

An effective distribution strategy aligns with a company’s target audience, business model, product offerings, and growth objectives. This is the strategy where a customer books a hotel room directly through your hotel website. This tends to happen with loyal customers who know your hotel well and are returning.

Global Distribution System 79

Global Distribution System Retail Shopping Consumer 79

BCV

AUGUST 26, 2021

Keep in mind that Reels can reach a broader audience than your current following. If you land on this page, you’ll gain exposure to a whole new audience. —– [link] Does my hotel need to use Reels? —– [link] Does my hotel need to use Reels? The biggest draw of Reels is the Explore page. It depends.

Branding 52

Branding Closing Intent Consumer 52

Hotel Speak

AUGUST 9, 2023

In the dynamic landscape of the hospitality industry, effective hotel revenue management stands as a cornerstone for optimizing profits. Understanding the Essence Hotel revenue management is a strategic process encompassing the precise pricing of hotel rooms to unlock their full revenue potential.

Revenue Management 52

Revenue Management Revenue Management Upsell 52