Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. Channel manager setup and third party connection audits.

Revenue Management 52

Revenue Management Revenue Services Management 52

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

Hotel Speak

JUNE 6, 2023

What Are Hotels Offering Now Hotels are now offering unique services and amenities like curated city guides, virtual reality tours, and interactive art installations. Additionally, advances in data analytics are allowing hotels to gain valuable insights into customer preferences that can be used for targeted marketing campaigns.

Hospitality 101

Hospitality Accommodation Travel Tourism 101

SiteMinder

JULY 18, 2024

What is hotel customer service? Hotel customer service is the range of services and interactions provided by hotel staff to ensure a pleasant and satisfying experience for guests. Table of contents What is the importance of customer service in hotels? If that means you’re strides ahead of your rivals, all the better.

Services 52

Services Hotels Travel Business 52

Hotel Management

AUGUST 17, 2023

The ebullient promotional literature trumpets the AirAsia Superapp as ‘the one-stop travel platform’ business of Capital A, offering consumers over 15 lines of products and services via the Superapp as well as the website. In addition, the AirAsia Super App has also been connected with more than 700 global airlines.

Business 130

Business Travel Target Marketing Market 130

MediaBoom

AUGUST 1, 2024

How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. You can ensure you target the right keywords in your ads.

Tourism 95

Tourism Marketing Market Hospitality 95

SiteMinder

SEPTEMBER 22, 2024

A hotel subscription is a service that allows guests to pay a recurring fee—typically monthly or annually—in exchange for ongoing benefits like room access, discounts, or special perks. Hotels offering these services are seeing higher engagement and repeat visits. What is a hotel subscription?

Hotels 96

Hotels Revenue Services Target Marketing 96

SiteMinder

MAY 21, 2023

With a selection of 80 rooms, encompassing suites, pool villas, and infinity pools, this exceptional property provides guests with exclusive and nature-inspired accommodations. Although the target market has since changed, what remains constant is the hotel’s standards and work ethic.

Resorts 98

Resorts Overbooking Yield Management OTA 98

Hotelogix

SEPTEMBER 12, 2024

These platforms provide travelers with insights into the services, amenities, and experiences hotels offer, making them pivotal in the decision-making process for accommodations.  Hotel review websites are online platforms where guests can post reviews and share their experiences about their stays at various accommodations.

Hotels 84

Hotels Services Management Accommodation 84

SiteMinder

OCTOBER 29, 2024

In this guide we’ll hone in on how to start a property management business that services hotels and other short-term accommodation providers. Opportunities, such as new markets or services. Table of contents How important is a property management business plan? Weaknesses, such as financial or resource limitations.

Business 59

Business Management Target Marketing Revenue 59

Hotelier Magazine

FEBRUARY 11, 2025

visitor numbers over the past season, particularly in accommodation and outfitter sectors. Goods and Services Sourcing: Rising costs threaten business stability. suppliers for critical goods and services, making them vulnerable to cost inflation and tariff risks. goods and services. Lack of targeted marketing in key U.S.

Marketing 69

Marketing Market Tourism Business 69

STAAH

FEBRUARY 21, 2023

Every hotel has its own unique channel mix that is affected by several things, including the hotel’s position in the marketplace relative to its competitors – its geographical location, its reputation in the industry, and its service offering (think packages, amenities, and terms and conditions). 2) Data sources.

Hotels 98

Hotels Target Marketing Management Revenue Management 98

SiteMinder

OCTOBER 10, 2022

This is the most common classification of accommodation worldwide. United Kingdom – AA Hotel and Hospitality Services. That being said, they all follow a similar system, with one star being the most basic type of accommodation and five star being on the luxury end of the scale. Table of contents. Star hotel classification.

Services 72

Services Hotels Accommodation Motels 72

Hotelogix

FEBRUARY 5, 2025

Hotels should pick OTAs that match their target market and give good terms. Add a simple booking system to your website, create mobile apps to help with reservations and in-stay services, and apply data analytics to tailor marketing and guest experiences.

Travel 40

Travel OTA Hospitality Business 40

Hotelogix

SEPTEMBER 19, 2024

Understanding the difference between online booking and travel agency services is crucial for hotel owners and managers looking to optimize their revenue streams. These platforms provide a self-service model that allows guests to compare prices, read reviews, and book rooms at their convenience. Schedule a Demo Call with Hotelogix

Travel 52

Travel OTA Target Marketing Occupancy 52

Lure Agency

MARCH 24, 2023

” By offering them an experience that combines accommodations, food & beverage, video conferencing, entertainment, and more – hotels can create a package that will help generate revenue. Additionally, they should get to know their target market and create packages that appeal to them.

Hiring 116

Hiring Ancillary Revenue Hotels Business 116

STAAH

JUNE 6, 2023

A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings.

Cancellation 98

Cancellation OTA Global Distribution System Revenue 98

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Little Hotelier

NOVEMBER 8, 2023

A backpacker on a six month South American adventure will be looking for very different accommodation to a millionaire on a weekend trip to Dubai. There are many different modes of hotel classification, such star rating, size, services or guest demographic. This is why there are so many different types of hotels.

Motels 52

Motels Accommodation Hotels Services 52

Hotelogix

DECEMBER 7, 2023

To be very precise, it has shaped the way guests book their accommodations at hotels. It allows travellers to compare rates and services of multiple properties. Of course, the kind of guest reviews/feedback you receive entirely depends on your guest service quality.  Weigh the efficacy of these offers during OTA selection.

OTA 107

OTA Overbooking ROI Hotels 107

STAAH

JULY 16, 2024

This blog explores how accommodation providers can transform reviews into revenue by utilizing social media to drive direct bookings. Incentives: Offer incentives like discounts on future stays, complimentary services, or entries into a prize draw for guests who leave reviews. Why Guest Reviews and Social Media Matter?

Revenue 113

Revenue Target Marketing Email Marketing Events 113

MediaBoom

AUGUST 6, 2024

A well-defined hotel brand is more than a mere logo or slogan; it’s a carefully constructed identity that encapsulates the hotel’s values, personality, and aspirations that differentiates it from competitors and resonates with its target audience. They should be authentic, inspiring, and resonate with the target audience.

Branding 92

Branding Hotels Services Market 92

eZee Absolute

SEPTEMBER 13, 2023

At the same time, online reviews and ratings have become more influential in shaping travellers’ decisions and expectations, as they seek to hear from other guests about their experiences with a hotel’s service, brand, product, or value. Many guests actively seek eco-friendly accommodations that align with their values.

Consumer 59

Consumer Hospitality Hotels Accommodation 59

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing 83

Hotel Marketing Marketing Market Marketing Strategy 83

Inn Quest

SEPTEMBER 5, 2023

Hotel inventory management is the process of efficiently overseeing and optimizing a hotel’s available resources including rooms, services and facilities, to maximize revenue and guest satisfaction. Food and Beverage: Restaurants, bars and room service are vital revenue streams. Firstly, What is Hotel Inventory Management?

Management 87

Management Overbooking Revenue Hotels 87

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

SiteMinder

SEPTEMBER 6, 2023

Those who book directly are often: More invested in your property; More likely to engage with your services; and ultimately, More inclined to leave a glowing review. An online booking system automates the reservation process, freeing up your staff to focus on more pressing tasks like guest services and property maintenance.

Hotels 98

Hotels Revenue Occupancy Services 98

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Is your travel brand ready to reach new heights in search engine rankings?

Marketing Strategy 89

Marketing Strategy Marketing Market Travel 89

Little Hotelier

AUGUST 29, 2023

When travellers only get to enjoy one or two getaways each year, they may not go back to the same destination and stay in the same accommodation. To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door.

Marketing 95

Marketing Market Target Marketing Marketing Strategy 95

MediaBoom

DECEMBER 11, 2024

With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Hotel marketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings. Schedule Your Free Consultation 10.

Marketing Strategy 94

Marketing Strategy Hotel Marketing Marketing Market 94

Cloudbeds

MARCH 23, 2023

In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites. Experiment with metasearch marketing. What is hotel eCommerce?

OTA 98

OTA Digital Marketing Marketing Market 98

SiteMinder

NOVEMBER 18, 2024

For example, monthly subscription to a hotel software service. Try to choose somewhere that has high demand but isn’t overly saturated with accommodation options. Target market : You need to have a firm vision and understanding of who your hotel is for and how you plan to attract them.

ROI 96

ROI Revenue Management Revenue Hotels 96

Amadeus Hospitality

MAY 30, 2025

Offering a range of stylish 3- and 4-star hotels throughout France, Oceania Hotels is committed to providing exceptional service and creating unique experiences for its guests. THE CHALLENGE In 2024, the prominent hotel chain was on a mission to boost direct business without compromising its nightly rates.

Hotels 52

Hotels Target Marketing Branding Management 52

SiteMinder

MARCH 25, 2024

It operates a platform that allows users, primarily speakers of Spanish and Portuguese, to search, book, and manage flights, hotels, and other travel-related services. Despegar offers a mobile application that encompasses a wide range of travel services, including hotel bookings and Despegar check-ins.

OTA 52

OTA Hotels Travel Services 52

Hotelogix

SEPTEMBER 6, 2024

You have the opportunity to personally meet your target market. Picture how invaluable and priceless the information you can gain from them to aid in your upcoming marketing campaigns. You can present your hotel's amenities and services to a larger group of people.  3.   5. Why Attend? Why Attend?

Events 52

Events Hotels Business Travel 52

eZee Absolute

JANUARY 19, 2023

Furthermore, by having an in-house hotel marketing team, hotels have the flexibility to make last-minute adjustments or pivot their strategies if necessary. This level of control and flexibility enables accommodation businesses to stay ahead of the competition and make the most of their marketing efforts.

Hotel Marketing 81

Hotel Marketing Marketing Market Hotels 81

Little Hotelier

JULY 18, 2024

Hotel VAT is a specific form of ‘value added tax’ that is levied on the price a guest pays for hotel stays and services. Most countries have a national VAT, but some either don’t or instead apply a slightly different tax to hotel purchases, such as goods and services tax (GST), sales and use tax (SUT), or simply ‘sales tax’.

Sales 52

Sales Hotels Services Management 52