Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

STAAH

OCTOBER 22, 2024

Hotel gift vouchers can be a great tool for driving consistent revenue, no matter the season. While they may peak during the holidays, many hotels are missing out on their potential for year-round sales. 5 Effective Strategies to Drive Hotel Gift Voucher Sales All Year 1. Interested in boosting your hotel’s voucher system?

Sales 111

Sales Consumer Target Marketing Email Marketing 111

STAAH

DECEMBER 18, 2023

8 Essential reasons to Optimize your Hotel’s Booking Engine A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. It plays a key role in the overall success of a hotel’s operations. These top Hospitality Trends can help you prepare for your hotel marketing strategy.

Hospitality 98

Hospitality Occupancy Target Marketing Hotel Sales 98

SiteMinder

AUGUST 1, 2024

What is a hotel business plan? A hotel business plan is a comprehensive document that outlines your hotel’s goals, strategies, and financial projections. It serves as a roadmap for your hotel’s success, helping you attract investors, secure funding, and make informed decisions about your operations.

Business 95

Business Revenue Hotels Occupancy 95

SiteMinder

SEPTEMBER 22, 2024

What is a hotel subscription? A hotel subscription is a service that allows guests to pay a recurring fee—typically monthly or annually—in exchange for ongoing benefits like room access, discounts, or special perks. Table of contents Why should hotels consider subscription plans?

Hotels 96

Hotels Revenue Services Target Marketing 96

Lure Agency

MARCH 24, 2023

Working Collaborative Group Gatherings: A New Segment is Being Defined for Hotels The concept of a hybrid workstyle is revolutionizing businesses and salespeople. What Working Collaborative Group Gatherings Means for Hotels What is it? Relationship Marketing Fills a Better Funnel Why should hotel salespeople care?

Hiring 116

Hiring Ancillary Revenue Hotels Business 116

Hotelogix

SEPTEMBER 12, 2024

In the age of digital transformation, top hotel review websites have become crucial in shaping the reputation and success of hotels worldwide. These platforms provide travelers with insights into the services, amenities, and experiences hotels offer, making them pivotal in the decision-making process for accommodations. 

Hotels 84

Hotels Services Management Accommodation 84

STAAH

FEBRUARY 21, 2023

Every hotel has an optimal distribution channel mix – meaning that channels are selected and managed in such a way that they will drive optimal profitability for the hotel in the long run. There is no set formula for an optimal distribution mix that applies to all hotels. 2) Data sources.

Hotels 98

Hotels Target Marketing Management Revenue Management 98

Hotel Speak

JUNE 6, 2023

What Are Hotels Offering Now Hotels are now offering unique services and amenities like curated city guides, virtual reality tours, and interactive art installations. Hotels are responding by using more eco-friendly materials and technology and implementing green initiatives like energy and water conservation.

Hospitality 101

Hospitality Accommodation Travel Tourism 101

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Hotel Management

AUGUST 17, 2023

As an ever-evolving e-organism, AirAsia Superapp also includes the ability to book hotels, ridesharing, dining, insurance, buses, ferries and trains as well as packages inclusive of airfares and hotels under a feature called Snap. In addition, the AirAsia Super App has also been connected with more than 700 global airlines.

Business 130

Business Travel Target Marketing Marketing 130

SiteMinder

NOVEMBER 18, 2024

What is hotel ROI? Hotel ROI means return on investment, which evaluates how much money you are getting out compared to what you put in. What is a good return on investment for a hotel? Average return on hotel investment It’s agreed upon within the industry that 6-12% is a reasonable return on hotel investment.

ROI 96

ROI Revenue Management Revenue Hotels 96

MediaBoom

MARCH 15, 2024

SEO for hotels remains one of the most valuable tools in any marketer’s kit as hotel numbers in the United States climb. With over 165,000 hotels on American soil , yours must rank well to be on the average consumer’s radar. What does search engine optimization entail, and why is it important for hotels?

Hotels 93

Hotels Accommodation Business Target Marketing 93

STAAH

MARCH 19, 2024

In the competitive hospitality industry, securing direct bookings is vital for hotel success. Direct bookings boost profits by cutting commission fees and allow hotels to build better guest relationships. They enable personalized experiences, data collection, and targeted marketing efforts.

Target Marketing 104

Target Marketing Accommodation Marketing Market 104

Hotelogix

DECEMBER 7, 2023

To be very precise, it has shaped the way guests book their accommodations at hotels. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. Hotels list their properties - rates, and availability on them.   Why should you partner with OTAs?

OTA 107

OTA Overbooking ROI Hotels 107

Cloudbeds

MARCH 23, 2023

Moreover, a hotel room can’t be returned if it doesn’t meet expectations. Here we share strategies and best practices for capturing more bookings through hotel eCommerce. What is hotel eCommerce? In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet.

OTA 98

OTA Digital Marketing Marketing Market 98

eZee Absolute

JANUARY 19, 2023

For years, hotels have been at a crossroads, trying to determine whether to handle marketing in-house or outsource it. So, the question at hand is, how can hotels determine which marketing approach to opt for? And, how to capitalize on the strengths of both in-house and outsourced marketing?

Hotel Marketing 81

Hotel Marketing Marketing Market Hotels 81

Little Hotelier

NOVEMBER 8, 2023

What are the different types of hotels? A backpacker on a six month South American adventure will be looking for very different accommodation to a millionaire on a weekend trip to Dubai. This is why there are so many different types of hotels. But what exactly are those hotel types? Travellers are a diverse bunch.

Motels 52

Motels Accommodation Hotels Services 52

STAAH

JUNE 6, 2023

A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. It plays a key role in the overall success of a hotel’s operations. By facilitating direct bookings, hotels can avoid commission fees and have more control over their pricing, promotions, and guest relationships.

Cancellation 98

Cancellation OTA Global Distribution System Revenue 98

MediaBoom

AUGUST 6, 2024

A strong hotel brand is the cornerstone of enduring success. Just as personal relationships thrive on authenticity and engagement, so too does a hotel’s connection with its guests. Investing in hotel branding is a strategic decision that can yield substantial returns. Think about it!

Branding 92

Branding Hotels Services Marketing 92

SiteMinder

SEPTEMBER 6, 2023

The online hotel booking process is how guests book and pay for a stay at your hotel. This process is made possible by your hotel’s website, open 24/7 to greet potential guests and turn their interest into confirmed stays. Table of contents Why is an online booking process important for hotels?

Hotels 98

Hotels Revenue Occupancy Services 98

Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. This blog will take you through everything you need to know to start succeeding with hotel social media marketing.

Market 105

Market Marketing Hotels Travel 105

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 83

Hotel Marketing Marketing Market Marketing Strategy 83

SiteMinder

OCTOBER 10, 2022

There are many different types of hotels. Most of us are familiar with the hotel classification system that ranges from one start to five stars, but there are other ways of classifying hotels. So, with that in mind, let’s take a look at all the different types of hotel properties and classifications. Table of contents.

Services 72

Services Hotels Accommodation Motels 72

eZee Absolute

SEPTEMBER 13, 2023

Running a hotel is a fantastic journey, but it also requires you to stay on your toes as the hospitality landscape continuously evolves. As society undergoes profound changes, so does the behaviour of consumers, and this transformation has a significant impact on hotels. So, what’s the deal, you ask?

Consumer 59

Consumer Hospitality Hotels Accommodation 59

MediaBoom

AUGUST 1, 2024

What makes apps and mobile marketing and advertising so advantageous is that it’s yet another touchpoint you can use to connect with your target market. Data Analytics and Customer Insights How did your hospitality and tourism marketing campaign perform? Accommodate their interests and you’ll win their business.

Tourism 95

Tourism Market Marketing Hospitality 95

SiteMinder

MAY 21, 2023

With a selection of 80 rooms, encompassing suites, pool villas, and infinity pools, this exceptional property provides guests with exclusive and nature-inspired accommodations. In the past, more than 90% of the hotel guests were foreigners, particularly Chinese visitors.

Resorts 98

Resorts Overbooking Yield Management OTA 98

Amadeus Hospitality

MAY 30, 2025

SETTING THE SCENE Oceania Hotels , a family-run company founded in 1975 in Brittany, France, revitalizes both new and existing properties into captivating and memorable destinations. THE CHALLENGE In 2024, the prominent hotel chain was on a mission to boost direct business without compromising its nightly rates.

52

52

Hotelogix

FEBRUARY 19, 2025

When the economy is low, the first thing that most businesses want to save on is their marketing. This might not be a good thing for hotels because they need some quality content to attract more guests during bad times. We’ll also talk about how Hotelogix can make content marketing easier and more effective.

Market 40

Market Marketing Hotels Email Marketing 40

MediaBoom

DECEMBER 11, 2024

With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Hotel marketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.

Marketing Strategy 94

Marketing Strategy Hotel Marketing Market Marketing 94

Inn Quest

SEPTEMBER 5, 2023

At a glance: What is Hotel Inventory Management? Managing your hotel’s inventory efficiently can significantly impact your bottom line, guest satisfaction and overall operational effectiveness. Firstly, What is Hotel Inventory Management? Let’s get started! Inventory here includes food, beverages, and kitchen equipment.

Management 87

Management Overbooking Revenue Hotels 87

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

STAAH

OCTOBER 22, 2024

Hotel gift vouchers can be a great tool for driving consistent revenue, no matter the season. While they may peak during the holidays, many hotels are missing out on their potential for year-round sales. 5 Powerful Tactics to Boost Hotel Gift Vouchers Sales Throughout the Year 1.

Sales 52

Sales Hotels Consumer Target Marketing 52

SiteMinder

OCTOBER 29, 2024

In this guide we’ll hone in on how to start a property management business that services hotels and other short-term accommodation providers. Executive summary The executive summary provides a brief overview of the property management business, highlighting key goals, services, target market and financial projections.

Business 59

Business Management Target Marketing Revenue 59

SiteMinder

JULY 13, 2024

What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. Other products such as hotel amenities and food and beverage offerings will also form part of the strategy.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Hotelogix

FEBRUARY 5, 2025

This trend called " bleisure " travel, changes the hotel industry bringing both challenges and money-making chances for hotels around the world. At AxisRooms, we aim to help hotels in every way possible. This change is making hotels rethink what they offer, mixing work perks with fun stuff to meet this new demand.

Travel 40

Travel OTA Hospitality Business 40

Hotelier Magazine

FEBRUARY 11, 2025

visitor numbers over the past season, particularly in accommodation and outfitter sectors. Lack of targeted marketing in key U.S. Close Municipal Accommodation Tax loopholes to strengthen destination marketing and municipal revenue. Many businesses report that U.S. Niagara region reports a strong rebound, with U.S.

Market 69

Market Marketing Tourism Business 69