Social Tables

MARCH 14, 2024

As planners work to widen their audience and connect with consumers in an increasingly online world, digital marketing for events is more critical than ever. From our search engines to our inboxes, average consumers may see up to 10,000 ads daily. Return on investment (ROI). Are there different types of digital marketing?

Digital Marketing 78

Digital Marketing Events Market Marketing 78

MediaBoom

NOVEMBER 28, 2024

91% of consumers would like to watch more engaging video content from the brands they follow. This visual representation can showcase everything from the food to the services, to the accommodations to the sights. How can I measure ROI on travel advertising? Video Advertising Over the past decade, video marketing has surged.

Travel 85

Travel Tourism ROI Market 85

eZee Absolute

JANUARY 3, 2025

As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketing strategies and win over a new generation of travelers. In fact, a 2023 report by HubSpot found that 54% of consumers want to see more video content from brands. Because people still check their emails.

Market 52

Market Marketing Marketing Strategy Email Marketing 52

BCV

JUNE 14, 2022

I’m confident in stating that most travel consumers will not know what metasearch is. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. The available rooms are collected and displayed with price comparisons all on one site. But hotels definitely care.

Consumer 52

Consumer ROI KPI OTA 52

Social Tables

APRIL 16, 2019

AI will make planning & attending events even better – AI promises benefits for the industry such as higher ROI via less serendipity and sophisticated algorithms that match event objectives with ideal venues. Leverage your brand personality!)

Events 120

Events Market Marketing Management 120

MediaBoom

APRIL 5, 2024

Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. It’s essential for influencing the vast majority of consumers who begin their travel planning online. Are you aiming to engage those ready to discover new destinations?

Marketing Strategy 89

Marketing Strategy Market Marketing Travel 89

Little Hotelier

MAY 31, 2023

Speaking of which… Encourage, monitor and reply to reviews The number of online reviews people write about your small hotel as well as the grade at which they rate you plays a role not only in how potential customers view your accommodation offering but also in what search engines like Google think of it.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

MediaBoom

AUGUST 5, 2024

It involves crafting compelling messages and visuals across various digital platforms to create awareness, interest, and desire for a hotel’s accommodations and experiences. Establish & Maintain Brand Consistency Your brand is everything consumers associate with your hotel.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

MediaBoom

AUGUST 23, 2024

By bidding on relevant keywords , your resort’s ads can appear prominently at the top of search engine results pages (SERPs), capturing the attention of potential guests actively seeking accommodations. By staying agile and adapting to changes in the market, you can maximize your ROI and drive bookings through paid advertising.

Resorts 87

Resorts Market Marketing Marketing Strategy 87

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

AUGUST 6, 2024

Successful hotels recognize that their customers are individuals seeking experiences, not merely accommodations. The ability to specialize in one field can help you attract more consumers by meeting their unique demands. They shape consumer perceptions , influence booking decisions , and directly impact a hotel’s reputation.

Branding 92

Branding Hotels Services Market 92

Hotelogix

JUNE 10, 2024

Dynamic pricing strategy in hotels allows hoteliers to optimize revenue by ensuring room rates accurately reflect market conditions and consumer behavior. Cost and ROI Pricing Model : Understand the pricing structure (subscription-based, commission-based, etc.). increase occupancy, maximize revenue during peak times, etc.).

Revenue 52

Revenue Occupancy ROI Revenue Management 52

TravelNet

AUGUST 28, 2023

In fact, simplifying your tech stack might be the best way to maximize ROI from your technology investments. But ROI aside, there’s a practical reason to consolidate that you probably never considered: less switching between apps and windows. Consolidating technology is not the wave of the future—it’s already here.

Average Daily Rate 52

Average Daily Rate ROI OTA Revenue Management 52

Hotelier Magazine

OCTOBER 10, 2023

With COVID behind us, the current landscape and the future of the foodservice and accommodation sectors is very different from the past. Secondly, we need to be working smarter, more strategically, really understanding your marketplace and understanding your consumer in detail. You will see a massive ROI.” How do you upskill?

Hospitality 59

Hospitality Consumer Motels Revenue 59

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Through a blend of online, offline, or combined efforts, the approach to promoting accommodations is continually adapting.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

MediaBoom

DECEMBER 12, 2023

Your target audience contains consumers who may most benefit from your product or service. In the case of hotel website development, these are consumers who are avid travelers likely to travel to your destination. In fact, over 45% of consumers believe business reviews are as trustworthy as personal recommendations.

Digital Marketing 78

Digital Marketing Hotels Consumer Business 78

eZee Absolute

NOVEMBER 19, 2023

However, despite the gains, inevitable challenges in the accommodation sector make running hotel businesses a little more difficult. Rising cost of daily consumables Challenge Price inflation of daily use products, eatables, and other supplies has risen steeply in the last few years. Travel and hospitality is a lucrative industry.

Hotels 98

Hotels Hiring Services Business 98

Little Hotelier

OCTOBER 10, 2023

To be recognised as an eco-friendly hotel, an accommodation provider must secure accreditation from a reputable third-party (like those mentioned above). Sourcing consumables ethically and locally. A sustainable company has a great competitive edge because consumers want to put money where their heart is.

Hotels 52

Hotels Consumer Travel Accommodation 52

SiteMinder

OCTOBER 16, 2023

This means your tool is going to work to the advantage of your specific property, allowing you to accommodate local demand and competition within your specific market. Focus on ROI Often, by automating and simplifying data management, a pricing intelligence tool will generally pay for itself as well as increasing staff efficiency.

Forecasting 59

Forecasting Revenue Management Revenue Hotels 59

BCV

AUGUST 4, 2021

In fact, 7 in 10 consumers would feel more confident traveling in the next 12 months if offered relaxed cancellation and rebooking policies. When it comes to making accommodation decisions, 8 in 10 travelers say that the implemented hygiene procedures will be top-of-mind. Tracking conversions is the path to knowing your true ROI.

Market 52

Market Marketing Intent ROI 52

Clock Software Hospitality

OCTOBER 20, 2020

Let us examine what is the underlying truth between these two viewpoints: Service Hospitality is the business of accommodating and welcoming people from anywhere and treating them with integrity and kindness. But the experience can be increasingly customized and improved on both the consumer and provider’s end.

Hospitality 52

Hospitality Management Services ROI 52

MediaBoom

MARCH 9, 2023

While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Some travelers may seek to book their vacation full of activities (skiing, scuba diving, horseback riding, ATVing as examples) while others may simply wish to relax in their accommodations or on a beach with a book.

Market 52

Market Marketing Travel Marketing Strategy 52

MediaBoom

SEPTEMBER 21, 2023

Brand recognition is consumers’ ability to identify your brand by the colors of its logo, which is the voice of the company. This is the first interaction consumers may have with your business, so it needs to set you apart from the competition. Studied indicate that influencers have a higher ROI than any other type of marketing.

Market 77

Market Marketing Marketing Strategy Business 77

Cloudbeds

JULY 15, 2023

Higher ROI Channel Managers create new ways to sell existing inventory, resulting in a higher return on your investment in both your sales and marketing efforts. When content is accurate and updated, properties enjoy better positioning in search results, leading to higher ROI.

Management 76

Management OTA Cancellation Overbooking 76

MediaBoom

MARCH 28, 2024

By aggregating data from various sources, it ensures that users can find the best possible rates for high-end accommodations. This clever marketing taps into the emotional bond between owners and their pets, highlighting the hotel’s commitment to accommodating all family members, furry ones included.

Hotels 52

Hotels Branding Market Marketing 52

Xotels

DECEMBER 12, 2024

To maximize Metasearch revenue and ROI , invest in targeted advertising and ensure your listings are updated and compelling. Tour Operators Tour operators bundle accommodations with travel services, offering pre-arranged packages. These platforms can drive direct bookings while enhancing your visibility.

OTA 40

OTA Global Distribution System Revenue Revenue Management 40

Little Hotelier

APRIL 11, 2024

Compelling reasons include: Less work Free your front desk from time-consuming admin that the guest can do themselves, and allow your team to focus on higher value tasks. Little Hotelier, for example, drives an ROI of 63x. Visit website Benefits of using contactless check-in for hotels Why invest in self service/contactless check in?

Hotels 52

Hotels Services ROI Management 52

Xotels

MAY 27, 2022

According to the Simplicity Index , “64% of consumers are more likely to recommend a brand because of a simple experience” , demonstrating the benefits of marketing a distilled customer service offering. . It is a relatively inexpensive investment that can produce high ROI. Streamlining the Guest Experience in 2022 and 2023.

Hospitality 52

Hospitality Business Market Marketing 52

SiteMinder

AUGUST 29, 2023

In particular, you should be looking to leverage the native capabilities of mobile and social platforms as a means of communicating with consumers, providing information and facilitating transactions – not just promoting last-minute deals. Benchmark how effective you are Are you getting the best ROI?

Revenue 52

Revenue Hotels OTA Operations 52

Little Hotelier

FEBRUARY 22, 2023

And a hostel is one of the simplest and most enjoyable forms of accommodation you can provide. They offer cheap beds, and are more communal and social than other accommodation options too. Competitive analysis: Research the number, price and quality of similar hostels and accommodation options in your area.

OTA 52

OTA Business Hiring Market 52

Social Tables

DECEMBER 27, 2018

The demand for meetings, which includes accommodation, is going to be significantly challenged by a lack of inventory. Many venues that accommodate weddings and social events have large, minimalist spaces with easily accessible bars — the perfect recipe for a networking event. Screen time per day has more than doubled since 2008.

Events 167

Events Business Scale Consumer 167

Cloudbeds

JUNE 8, 2023

When you don’t have an organized system or use complicated technology, the training process can be time-consuming and frustrating for everyone. Choose an engine with localization support to attract and accommodate international visitors. Added personalization can bring incremental revenue to hotels, no matter the property’s size.

Management 98

Management Hotels Revenue Digital Marketing 98

Boutique Hotel News

JANUARY 27, 2023

Governments have set targets, and consumer behaviour is changing, albeit slowly and hampered by the cost of living crisis. The consumer shift away from material items towards immersive experiences has contributed to Way’s success so far, which includes partnerships with Kimpton, Highgate, Graduate Hotels, Fairmont, and more.

Real Estate 52

Real Estate Hospitality Accommodation Consumer 52

MediaBoom

MARCH 7, 2025

Higher ROI Compared to Paid Ads Unlike paid advertising, which stops delivering results once you stop paying, organic SEO for hotels provides long-term value and consistent traffic. Local Intent (Location-Based Searches) What it means: The user is searching for accommodations near a specific area or attraction.

Hospitality 52

Hospitality Intent Branding Travel 52

MediaBoom

MAY 1, 2025

You’re speaking directly to people actively planning trips, searching for accommodations, or exploring destinations. Consumer expectations, technology, and platforms are changing fast and the most successful brands are those that adapt early. Branding plays a crucial role here.

Hospitality 52

Hospitality Intent Branding Travel 52