Social Tables

JUNE 1, 2023

To tackle all of their objectives, event professionals rely on a multitude of event marketing ideas to connect with attendees before, during, and after events. In this post, we explore unique, creative, and research-backed marketing strategies that event professionals use to build buzz.

Events 148

Events Market Marketing Consumer 148

STAAH

NOVEMBER 15, 2022

Goodbye bland travel experiences. Modern travellers are redefining what hospitality looks like in 2023 and beyond. Hot off the press, Booking.com revealed what modern travellers are seeking – it’s not just another holiday. A large section of travellers are seeking to get away from the grips of technology and closer to nature.

Hospitality 84

Hospitality OTA Travel Upsell 84

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

Amadeus Hospitality

JUNE 20, 2023

Originally published to PhocusWire Exploring today’s traveler expectations as catalysts for change and how the hospitality industry can adapt in the coming years to deliver more seamless journeys Data paints a positive picture for the year ahead in the global hospitality market. Here’s how.

Hospitality 52

Hospitality Travel Occupancy Revenue 52

eZee Absolute

SEPTEMBER 30, 2022

And there’s no hiding that Online Travel Agents (OTAs) are a major source for optimizing their online booking flow. It connects a wide spectrum of accommodations; from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses, and even igloos. Then it must be the best friend of hoteliers, right?

OTA 85

OTA Hotels Accommodation Consumer 85

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

eZee Absolute

FEBRUARY 15, 2024

These platforms act like a virtual compass, helping guests find you through the many accommodation options available online. According to PhocusWire , 45% of global unique visitors in travel come from metasearch engines, exceeding OTAs in the US. It’s bound to catch their attention and prompt them to explore further.

Market 52

Market Marketing Email Marketing Marketing Strategy 52

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

Little Hotelier

OCTOBER 23, 2023

Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. It can be an effective and cheap way to reach a large audience of potential travellers. Learn more Why is social media marketing in the hotel industry important?

Market 105

Market Marketing Hotels Travel 105

MediaBoom

FEBRUARY 26, 2024

Key Takeaways: Explore how carefully selected words can evoke emotions, create desire, and shape perceptions of luxury products and experiences Discover the importance of crafting a brand narrative rooted in rarity, prestige, and status to entice discerning consumers. Use language that conveys the exceptional status of the travel experience.

Branding 82

Branding Market Marketing Digital Marketing 82

SiteMinder

OCTOBER 11, 2022

Travellers love to find inspiration through video-based content. Around 65% of people watch videos when planning a trip and choosing a destination, with a further 54% opt for videos when searching for accommodation. Video marketing for your hotel can make a large impact. Why do hotels need a video marketing strategy?

Market 52

Market Marketing Consumer Hotels 52

MediaBoom

MARCH 28, 2024

Here is a collection of handpicked ads Mediaboom feels exemplifies the best in luxury travel. Refinery Hotel Image courtesy of Conversion Perk Google Hotel Ads continues to change the game by allowing travelers to compare prices and sniff out deals, even when seeking luxury experiences. Here are three excellent examples.

Hotels 52

Hotels Branding Market Marketing 52

SiteMinder

JANUARY 8, 2024

There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads.

Operations 59

Operations Management OTA Hotels 59

Q4Launch

FEBRUARY 3, 2022

However, the others are important to consider when planning a marketing strategy to acquire and retain guests. Research Booking Pre-Arrival Arrival Occupancy Checkout / Departure Post-stay Research For us, this is called the “Dreaming” phase of the travel life cycle. Bolded ones are the most typical.

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

MediaBoom

DECEMBER 12, 2023

Mediaboom’s efforts extended to enhancing organic search rankings through carefully crafted SEO and content marketing strategies, including insightful interviews with locals and visitors. By optimizing your brand identity and strategy, you are designing a brand that best attracts your intended target audience.

Digital Marketing 72

Digital Marketing Hotels Consumer Branding 72

SiteMinder

JANUARY 8, 2024

There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads.

Operations 52

Operations Management OTA Hotels 52

Little Hotelier

JULY 5, 2023

An Airbnb is a small accommodation business that is rented out to travellers on a short-term basis. Airbnb properties are listed for rent on the Airbnb platform , where travellers of all types from around the globe can browse and book a stay. What is an Airbnb? This will help expand your reach and booking potential.

Accommodation 52

Accommodation Motels Business Occupancy 52

Catala Consulting

NOVEMBER 18, 2023

In an environment where consumer preferences are rapidly changing and competition is fierce, focusing on profitability ensures that hotels can sustain and grow in the long run. Furthermore, profitability management enables hotels to stay agile and responsive to market dynamics. Event hosting is another significant revenue stream.

Revenue Management 52

Revenue Management Revenue Management Hotels 52

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Adapt SEO strategy to capture national search traffic effectively.

Hotels 88

Hotels Accommodation Target Marketing Business 88

BCV

AUGUST 4, 2021

The first markets to rebound after the pandemic-related shutdowns were warm weather states and vacation destinations near urban centers. While eager leisure travelers begin to check-in once again, urban hotels are still missing two key cohort: corporate transient and corporate group. From corporate transient to bleisure and leisure.

Market 52

Market Marketing Intent ROI 52

Xotels

APRIL 3, 2024

Revenue management serves as a predictive tool for anticipating consumer demand, optimizing inventory, and strategically adjusting pricing to maximize revenue growth. Market Segmentation: The hotel market is intricately segmented, accommodating diverse customer groups, including groups and promotional segments.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

STAAH

NOVEMBER 1, 2022

Towards the end of 2020, Google came to the aid of the ailing travel industry with rich insights that unlock the mysteries of travel demand. Since its inception, Google Travel Insights has become a go-to resource for astute hotel marketers wanting to understand guest behaviour patterns and trends to inform their strategy.

Travel 77

Travel Marketing Strategy Market Marketing 77

SiteMinder

APRIL 17, 2024

The Getaroom Extranet is a dedicated online platform designed specifically for accommodation providers to manage their property listings on the Getaroom distribution channel. Insights and analytics : Getaroom offers valuable data on your hotel’s performance, aiding in informed decision-making for pricing and marketing strategies.

Hotels 52

Hotels Consumer Management Accommodation 52

Little Hotelier

OCTOBER 10, 2023

According to a Booking.com survey, 83% of travellers are planning to make sustainable travel a priority. And how might an independent hotelier ensure that they are playing their part, and claiming a slice of this environmentally aware market? Sourcing consumables ethically and locally. What makes a hotel eco-friendly?

Hotels 52

Hotels Consumer Travel Accommodation 52

eZee Absolute

DECEMBER 7, 2023

Table of Content Sustainable Practices Technology Integration Health and Safety Food and Beverage Trends Wellness and Well-being Marketing and Branding Revenue Strategies Sustainable Practices According to a survey conducted by Trip.com, 69% of travellers actively seek out sustainable travel options.

Hospitality 59

Hospitality Revenue Dining Accommodation 59

Boutique Hotel News

NOVEMBER 15, 2022

Together with the staffing crisis that the industry is grappling with, one theme has dominated discussions over the last few months – what are hotels doing to service the post-Covid traveller? Remaining relevant to guests is key, and those that don’t are at risk of losing market share. Who is your customer? .

Market Share 52

Market Share Market Marketing Ancillary Revenue 52

eZee Absolute

NOVEMBER 19, 2023

Travel and hospitality is a lucrative industry. However, despite the gains, inevitable challenges in the accommodation sector make running hotel businesses a little more difficult. Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry.

Hotels 98

Hotels Hiring Services Market 98

Cloudbeds

MAY 8, 2023

You’ve spent countless hours creating a space where travelers can come and relax and escape the realities of their everyday life. Cloudbeds’ 2023 State of Independent Lodging Report found that the ways that people find travel inspiration are changing, and younger generations are leading the charge. Improve visual appeal.

Branding 119

Branding Hotels Travel Shopping 119

Xotels

NOVEMBER 23, 2023

Additionally, hotel management ensures compliance with industry regulations, maintains the safety of guests and employees, and adapts to evolving consumer preferences and technological advancements. These Ryokans were like cosy rest stops for travellers, marking the early roots of the hospitality scene. restaurants, bars, etc.

Management 40

Management Revenue Management Hotels Operations 40

Xotels

NOVEMBER 23, 2023

Additionally, hotel management ensures compliance with industry regulations, maintains the safety of guests and employees, and adapts to evolving consumer preferences and technological advancements. These Ryokans were like cosy rest stops for travellers, marking the early roots of the hospitality scene. restaurants, bars, etc.

Management 40

Management Revenue Management Hotels Operations 40

Cloudbeds

JUNE 8, 2023

With the rise of chatbots and messaging tools across all business types, travelers expect to be able to communicate with their lodging provider before, during, and after their stay. When you don’t have an organized system or use complicated technology, the training process can be time-consuming and frustrating for everyone.

Management 98

Management Hotels Revenue Digital Marketing 98

SiteMinder

JANUARY 17, 2024

A security breach can significantly tarnish your company’s reputation in a very public way and many travellers say they will be less likely to book again with a company that lost their data through a security breach. The fines for such breaches are steep, but they’re not the only things your hotel should worry about.

Hospitality 59

Hospitality Business Travel Hotels 59

SiteMinder

SEPTEMBER 14, 2022

Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. Content rules the internet and, nowadays, the majority of your guests are researching and booking their travel online. What content marketing isn’t, is excessive promotional messaging.

Market 59

Market Marketing Hotels Travel 59

Social Tables

APRIL 16, 2019

“Bleisure” will be bigger than ever – Citing statistics from Destination International, Berger reports that more and more attendees are looking at conferences and tradeshows as an excuse for leisure travel.

Events 120

Events Market Marketing Management 120